Charlie Ngo
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Last updated: 11 June, 2026
Shopify Product Page Optimization: Double Your Conversion With These Tips
You have visitors landing on your product pages. Most of them leave without buying. That gap is where Shopify...
About me
Charlie Ngo is an eCommerce expert with 7 years of experience in the marketing field, specializing in SaaS and digital growth. A graduate in Marketing Communication, Charlie currently serves as the Marketing Manager of the BOGOS Shopify App, where he leads strategic initiatives to drive user acquisition, engagement, and brand positioning.
Articles written by Charlie Ngo
Charlie Ngo
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Last updated: 27 May, 2026
From Business Goals to Effective Offers: Best Guide to Boost Your Campaign Conversion Rate
Running a promotion sounds simple: select a discount, launch the campaign, and watch sales go up. But many Shopify...
Charlie Ngo
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Last updated: 27 May, 2026
4 Winning Offer Types That Could Drive Sales For Your Shopify Store
In 2025, retail eCommerce sales are estimated to exceed $3.6 trillion, with approximately 2.8 billion people worldwide making at...
Charlie Ngo
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Last updated: 16 December, 2025
BFCM Guide: How to Drive Sales Without Killing Margins
Summary Black Friday Cyber Monday is the Super Bowl of eCommerce, the biggest revenue opportunity of the year. For...
Charlie Ngo
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Last updated: 18 May, 2026
10 Real-World Tiered Pricing Examples & Models for E-commerce Growth
Summary Tiered pricing is a strategy in which a product or service is offered in multiple levels or packages,...
Charlie Ngo
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Last updated: 2 February, 2026
Pure Bundling vs. Mixed Bundling: Key Differences, Examples, and When to Use Each
Summary Many merchants assume that more on-site features will automatically lead to bigger carts, yet strategy always outweighs tools....
bundle
Charlie Ngo
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Last updated: 16 December, 2025
Tiered Pricing 101: Definition, Examples (Excel Template Included)
Summary Tiered pricing is one of the most popular sales promotion strategies used across many business models. From SaaS...
Charlie Ngo
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Last updated: 14 April, 2026
10+ Smart Bundle Pricing Examples for Shopify Stores in 2026
E-commerce in 2025 is noisier than ever, with shoppers overwhelmed by choices and brands competing for attention. That’s why...
bundle
Charlie Ngo
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Last updated: 14 April, 2026
What is Product Bundle Pricing? (10 Best Bundle Pricing Strategies To Try on Shopify)
Summary If you run an online store long enough, you realise that product bundle pricing is one of the...
bundle
Charlie Ngo
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Last updated: 21 October, 2025
Buy X Get Y Promotions 101: Why BXGY Can Be a Smart Move For Your Business
Over the past few years, I’ve seen Buy X Get Y turn from a nice-to-have promo into a core...
Charlie Ngo
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Last updated: 14 April, 2026
BOGO Promotion 101: Ideas, Examples & Case Studies
Hi, It’s Charlie from BOGOS team, a robust Shopify app used to run the most successful promotions on Shopify....
Charlie Ngo
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Last updated: 12 June, 2026
6 Gift With Purchase Promotions Ideas That Actually Increase AOV
The gift is what determines whether a customer who’s $15 short of your threshold adds another item or closes...
free gift