A Pet Shop Increases Sales By Using Seasonal Gifts 

Gift with purchase is a classic strategy. But when you anchor the gift to a seasonal occasion, it can turn into a sales driver at any time of year. That is exactly how Tres Trufas, a natural pet food and care store in Spain, plans its promotions. 

The store wanted to launch timely campaigns that encouraged purchases and improved the shopping experience by letting customers choose their gifts. Here is how its strategy works. 

TL;DR

• Set multiple gift tiers, with free shipping just above the first tier, to give shoppers with different cart values an achievable reward.
• Exclude routine refill products so gifts encourage additional purchases.
• Gift a seasonal product the store already sells, so it rewards shoppers and works as a free trial of a new item.
• Let shoppers pick their favorite gift through a gift selection to personalize their shopping experience.
• Add small volume discounts tailored to each product group, so buying more of one item also moves shoppers toward the next gift.

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The Challenge: Increasing Purchases Through Automated Promotional Campaigns

Tres Trufas is a Spanish pet store focused on natural nutrition. It sells fresh and BARF food, wet food, snacks, supplements, toys, and walking gear for dogs and cats. 

The store often tailors its offers to occasions like Christmas and Halloween. Each campaign aims to encourage more purchases and make the buying journey smoother for pet owners. Setting up and switching every campaign by hand takes time, so the store needed a solution to automate them.

The owner also noticed that customers enjoyed choosing their own gifts at checkout, making gift selection an essential part of each campaign. 

To run these promotions throughout the year, Tres Trufas chose BOGOS: Free Gift Bundle Upsell. The owner values its reliability and flexible features:

• BOGOS has a 5-star rating from more than 4,500 Shopify App Store reviews
• Ranks No. 1 for “free gift” on the Shopify App Store, and has over 12 years of experience

Tres Trufas built its Halloween campaign around two offers: a tiered gift with purchase and volume discounts. The gift tiers give shoppers a spending goal, while volume discounts help them reach it by buying products they already want.

Here’s how the campaign works.

#1. Set Four Gift Tiers With Free Shipping Close to the First One

The gift offer has four spending thresholds:

• Spend €49: get 1 Halloween cookie
• Spend €69: get free shipping, plus the €49 cookie
• Spend €89: get 2 Halloween cookies
• Spend €129: get 3 Halloween cookies

So why does this tier structure work? It comes down to 3 reasons: 

• Multiple tiers suit a varied catalog: Tres Trufas sells products across a wide price range. Four thresholds give shoppers more opportunities to qualify for a reward, regardless of what they buy.
• The thresholds are close to typical pet care spending: The average pet care order in the UK and Ireland was £88.92 (roughly €100) in September 2026, according to IRP Commerce data. This makes the store’s thresholds easy for pet shoppers to reach.
• Free shipping is just €20 above the first gift tier: After unlocking a cookie at €49, shoppers need to spend only €20 more to qualify for free shipping. This short gap gives them a clear reason to add more.

Of course, attainable tiers only work if shoppers know they exist. That’s why the store keeps both goals visible throughout the visit: 

• An announcement bar highlights the gift and free-shipping offers at the top of the storefront. 

• A progress bar shows shoppers how close they are to the reward.

If you want to add a progress bar like this to your store, follow the step-by-step video tutorial below to set one up with BOGOS:

#2. Tailor Trigger Products to Boost Purchases in Targeted Categories

The gift offer covers almost the whole catalog, with one exception: fresh and ready-cooked food, such as the store’s BARF range for cats.

This exclusion is not random. It follows how the store’s shoppers normally buy. Fresh food is a routine refill that pet owners restock on a regular schedule, with or without a gift.

Rewarding those orders would mostly hand out gifts for purchases that would happen anyway.

By excluding fresh food, the store encourages shoppers to add other eligible products, such as toys, dry snacks, supplements, or care items, to reach a gift tier. This is where the extra purchases come from.

#3. Allow Shoppers to Pick Their Gift

The gift is a Halloween cookie that the store also sells for €2.50. So why a cookie instead of any other product? The choice serves two goals at once:

• A seasonal treat costs little to give but feels exciting to receive: It matches the Halloween mood, so the offer feels timely instead of generic. Because each cookie is low-cost, the store can give up to three per order while keeping its margins healthy.
• A free cookie also works as a risk-free trial: Pets finish it quickly. If they love it, owners may come back for a full box before the season ends.

The store also uses BOGOS free gift selection to let shoppers pick their favorite one. Once shoppers qualify, a pop-up displays the available Halloween cookie shapes. Shoppers can choose their favorite and add it to their cart themselves. 

This small interaction makes the gift feel more personal and gives shoppers a sense of earning a reward, rather than simply receiving a fixed gift automatically.

#4. Add Small Volume Discounts That Help Shoppers Reach the Next Gift

The second offer is a volume discount across five product groups. Each group has its own quantity tiers, set around how pet owners buy that product.

Product group	Example price	Quantity tiers	Why these quantities
Wet food cans and natural snacks	From €1.70 per can	Buy 5: 3% off  Buy 10: 5% off	Low price, used up fast, easy to stock up
Processionary caterpillar spray	€18.79	Buy 2: 3% off  Buy 5: 5% off Buy 6: 10% off	Frequent use in season; worth keeping spares
Mini toys	€1.99	Buy 2: 3% off Buy 4: 5% off Buy 6: 10% off	Low price makes adding extra units an easy choice, while the variety of designs makes shoppers want to collect the full set
Dog harnesses	€79.95	Buy 2: 5% off	Higher price and long lifespan, usually bought one at a time
Dog supplements	Mostly €8 to €40	Buy 2: 3% off Buy 3: 5% off	Results come from a full course

Beyond the quantities, two choices make this setup work:

• Set discount rates that fit your store margins, not random percentages: Pet care margins tend to be thin, so Tres Trufas keeps its rewards between 3% and 10%. That is still enough to make a larger order feel worthwhile, while the store keeps its profit stable.
• The gift sets the goal, while the volume discount makes it easier to reach: This is the smartest part of the setup. When shoppers add a volume deal to the cart, their order lands close to a gift tier. The percentage off gives them a reason to buy more of one item. The gift then gives them a reason to add one more. 

Together, the two offers give shoppers a sense of getting two rewards at once. They save money by buying more of the same product while moving closer to the spending goal for a free gift. This gives them another reason to add more to their cart. 

To make these deals easy to discover, Tres Trufas highlights them with a small offer badge on the homepage, so shoppers can spot them as soon as they visit the store.

The Results: More Orders and Stronger Shopper Engagement

After launching the gift and volume discount combo, Tres Trufas reported growth in both orders and shopper engagement with its promotions.

The store found BOGOS intuitive, though it has many options to configure. When it needed help, our support team responded almost instantly, at any hour. For a store running time-sensitive seasonal campaigns, that speed helps each promotion go live on schedule and run correctly from start to finish.

Conclusion

Gift with purchase is nothing new, but Tres Trufas made it more effective by combining two smart strategies. First, the store chose a seasonal gift that feels timely, costs little, and doubles as a free trial. Second, it paired the gift with volume discounts to encourage larger orders. The gift gives shoppers a spending goal, while the discounts help them reach it by buying more of the products they already want.

Your next step? Choose a suitable gift product and tie it to a specific occasion, then add small volume discounts on products that bring shoppers closer to your first gift tier.