How A F&B Brand Used Tiered Gifts With Purchase to Drive 10% Higher Sales

A free gift is more appealing when it matches what a customer is buying. Manoir du Café, a Canadian coffee roastery, built its gift-with-purchase offer around this idea. Using BOGOS, the brand created a tiered gift offer with five spending thresholds and combined it with the Gift Selection that allows shoppers to choose their preferred gift instead of receiving a randomly fixed one.

In this case study, I’ll break down how Manoir du Café set its spending thresholds and tailored rewards to customers’ needs, which helped the brand grow sales by 10%, with 70.15% of those sales orders attributed to the gift offers run by the BOGOS app.

TL;DR

• Set spending tiers around buying habits to effectively target different shopper groups.
• Pair gift options (both value and usefulness) to the corresponding tier that makes the promotion worthwhile.
• Use the gift selection feature from the BOGOS app to let shoppers choose one from eligible gifts.
• Display gift offers in promotional sections across key store pages to remind shoppers of the rewards and encourage them to spend more.
• After one year running promotions through the BOGOS app, the brand’s total sales rose 10%, AOV increased 5.22%, with 70.15% of online orders attributed to the gift offer.

The Challenge: One-Size-Fits-All Gifts Don’t Appeal to Every Shopper

Manoir du Café already offered free gifts with purchase, but each offer had a fixed gift assigned to shoppers. Without the option to choose, customers might receive gifts that didn’t match their needs, making the offer negatively affect the shopping experience and potentially limiting its impact on purchase decisions.

The store’s wide product range made this approach even less effective. Its catalog spans very different price points. A customer buying a 2.5kg bag worth more than a hundred dollars could not receive the same gift perceived value as someone buying a $25 bag of beans. Conversely, a shopper buying two bags of beans for $50 is unlikely to add more hundreds just to unlock a gift.

That’s why Manoir du Café redesigned its gift offer with multiple spending tiers, each offering gifts tailored to the needs of the customer group most likely to reach it.

The Solution: Let Shoppers Choose Their Favorite Rewards After Qualifying 

Multiple gift-with-purchase tiers help Manoir du Café address the wide price gap across its catalog, while tailored gifts make the rewards more relevant to each customer group. But one important piece is still missing: letting shoppers choose their preferred gift instead of receiving a fixed reward.

That’s where the BOGOS: Free Gift Bundle Upsell comes in. With over 12 years of experience, a  No. 1-ranking app for “free gift” on the Shopify App Store, and a 5-star rating backed by 4,500+ reviews, BOGOS stood out as a trusted choice for Manoir du Café to bring all these ideas to life. 

Let’s break down the offer setup in detail.

#1. Choose Multiple Spending Tiers Based on Different Shopping Patterns 

The gift offer has 5 spending thresholds: $40, $100, $150, $200, and $300. Each gives a different shopper group a reason to consider adding to their cart:

• $40, $65, and $100 – Coffee bean purchases: with a bag of beans priced around $25, shoppers buying two or three bags in one visit might spend roughly $50 to $75. Both thresholds are more realistic for this group than asking them to spend $150 or more.

• $150, $200, and $300 – Bigger coffee bag sizes and extra equipment purchases: A 2.5kg coffee bag can cost more than a hundred dollars, so customers shopping for this are more likely to reach these higher thresholds. 

This structure makes each spending tier more achievable, rather than pushing shoppers to spend far beyond their usual needs.

#2. Tailor Gifts for Each Tier Based on Value and Usefulness

The brand considered both the cost of each gift and its usefulness to the target shoppers. A reward should feel valuable enough to encourage shoppers to reach the next spending tier without costing the merchant too much.

• Affordable, practical gifts for lower tiers: Shoppers reaching these tiers may be beginners who are just getting into home brewing. A mug or measuring spoon could be useful additions to their new routine. These gifts cost little for the merchant but may offer high perceived value to shoppers.

• Higher-value gifts for upper tiers: Customers buying big-size coffee bags may already own the basics. High-cost beverage tools, caramel, or honey could enhance their brewing experience instead. These gifts also introduce shoppers to products from other categories, potentially encouraging repeat purchases if they enjoy them.

#3. Let Shoppers Choose Their Preferred Gift at Each Tier

Even a gift that fits a shopper’s spending tier might not be the one they want. The most distinctive part of Manoir du Café’s strategy is letting customers choose one gift from an eligible list instead of assigning everyone the same item. 

The brand uses BOGOS Gift Selection to automatically showcase the options available at each tier whenever they qualify for the spending threshold.

The gift selection can appear as a pop-up or be embedded anywhere on your storefront, such as a product page or cart page. You can also fully customize its design to match your store’s branding, making it feel like a natural part of the shopping experience rather than a third-party app feature. The BOGOS support team can help you fine-tune the design in minutes.

Below is an example of a customized gift selection designed for a French fragrance brand that prioritizes a premium look and feel.

• Before:

• After:

Interested in creating a similar experience? Explore the secret mechanic behind it to learn more.

#4. Promote the Offer Throughout the Shopping Journey

Setting up a tiered gift offer is only part of the job. To make it effective, merchants also need to answer two questions: 

1. Will shoppers notice the offer at the moments they decide what to buy? 
2. And what will encourage them to add enough to unlock the next gift? 

Manoir du Café addresses both through storefront promotional sections and in-cart incentives. All were created through the BOGOS app:

• An announcement helps shoppers immediately know about the offer 

• A homepage offer badge to remind shoppers about the available deals right after landing at the store

• A progress bar directly embedded on the product page to show how close shoppers are to reaching the goal and getting the free gift 

• In-cart upsells suggest complementary products shoppers can add with one click to unlock the next gift

Together, the first two placements make the offer visible, while the cart tools turn that interest into a clear next step. Shoppers can see both the reward and a practical way to qualify for it, which may encourage larger baskets without manufactured urgency.

The Results: Got 10% Higher Sales with 70% Orders Generated from Gift Offers

After one year of installing the BOGOS app, Manoir du Café reported the following results:

• 10% growth in total sales
• 5.22% growth in AOV
• 12.02% higher AOV for orders containing a BOGOS gift compared with orders without one.
• 70.15% of online orders were attributed to the BOGOS offers.

Running multiple spending tiers with different gift lists calls for dependable promotion rules and support when merchants need to adjust their setup. The reliable performance of BOGOS, a gift app with over 12 years of experience, helps merchants launch and scale gift offers seamlessly, ensuring that both the gift logic and gift selection work smoothly without friction. 

All of this is backed by a dedicated support team, with over 4,500 reviews on the Shopify App Store and “phenomenal support quality” among the most frequently mentioned praises.

Conclusion

Manoir du Café’s main lesson is that effective gift tiers start with customer behavior, not random spending targets. The brand set five spending thresholds to suit both smaller, frequent purchases and larger coffee bag orders. It then tailored each tier’s gifts to the shoppers most likely to reach it and let them choose their preferred reward.

If your store sells products across a wide price range and faces similar challenges to this Canadian coffee roastery, this playbook could be a useful reference for restructuring your promotional strategy today to grow sales faster.