How to Discount Products on Shopify? 3 Best Methods

It’s a good idea to discount products on Shopify to attract customers and boost sales. In this article, you’ll discover how to discount products on Shopify using 3 effective methods: editing product profiles, using Shopify’s native discount feature, and using advanced apps for auto discounting. 

And we’ll also examine basic and advanced discounts. No matter if you’re in search of simple solutions or sophisticated ways, this guide will enable you to set up discounts very easily and drive more revenue into your store.

1. How to discount products on Shopify?

Method 1: Edit product profile

This simple method allows you to set a discount directly on a product by adjusting its pricing fields. Here’s how you can do it, step by step:

Step 1: Go to Products > Select the Product to Discount

Step 2: Edit Pricing Fields

Scroll down to the Pricing section. Update the fields as follows:

• Compare-at Price: Enter the original price (before the discount).
• Price: Enter the discounted price using this formula:

Discounted Price = Original Price x (1 – Discounted Percentage)

For example, if the original price is 4,300 and the discount is 20%, the discounted price is 3,440.

Step 3: Save Changes

Step 4: Preview Your Changes

Click on Preview to see how the discounted product looks in your store. The original price will appear crossed out, and the discounted price will be highlighted.

Method 2: Using Shopify native discount

Shopify’s native discount feature allows you to set up discounts directly in your store, offering more flexibility compared to the manual approach in Method 1. 

With this feature, you can easily apply discounts to specific products (e.g., “Amount off products”) or create store-wide promotions (e.g., “Amount off orders”) without having to edit product pricing individually. This method is particularly useful for managing larger inventories or running promotional campaigns efficiently. Here’s a brief guide:

Step 1: Go to Discounts
Log in to your Shopify admin. From the left menu, select Discounts and click Add discount.

Step 2: Create a New Discount
Click the Create Discount button and choose either Amount off products or Amount off orders, depending on your goal.
– Amount off products: Use this for specific product discounts.
– Amount off orders: Use this for store-wide discounts, like “$10 off all orders over $50.”

Step 3: Set Discount Details
– Enter a discount code or let Shopify generate one.
– Set the value (e.g., $10 off or 20% off).
– Choose eligibility criteria (specific products, collections, or all orders).

Step 4: Save the Discount
Click Save to activate the discount. Share the discount code with your customers or promote it via marketing campaigns.

Method 3: Using Shopify automatic discount app

Using automatic discount apps on Shopify can significantly enhance your store’s sales strategy. These apps simplify the discounting process, create engaging customer experiences, and provide advanced tools like targeting and analytics to optimize your campaigns. 

One great example is Klip Coupons, an Amazon-style app that lets you create clippable coupons directly on product pages and carts.

Pros:

• Clippable Discounts: Offers engaging discounts directly on product pages, collections, and the cart page.
• Customizable Timers: Run flash sales and boost urgency with countdown timers.
• Advanced Targeting: Set specific rules like spending limits, customer tags, and UTMs for precise targeting.
• Real-Time Tracking: Monitor performance, redemptions, and sales analytics in real time.
• User-Friendly Design: Fully customizable coupon designs to match your store’s branding.

Cons:

• Usage-based pricing that can get expensive with higher redemption volumes
• Some users mention integration limitations with other apps
• Limited redemptions on lower-tier plans

Based on the 95 reviews shown, users rate it 5/5 stars and particularly praise its ease of use, quick support, and significant impact on sales. A UK store owner praised the app for making coupon setup simple and the fast response from the support team, while a US shop saw coupon usage jump from 10% to 50% of orders. 

Some stores shared impressive results, like earning $2,000 more daily with the countdown timer feature or seeing increased conversions from the 15-minute countdown. While most reviews are positive, a few users suggested better integration with apps like “Frequently Bought Together.” Both small startups and large businesses seem satisfied with the app, often praising the support team for their quick and helpful service.

2. Other types of Shopify product discounts

Out of the box, Shopify’s built-in discount features will increase your store’s sales, but once you’ve got that base and are looking to take your store to the next level, the right tools will make all the difference. Let’s start with the basic discounts first (what’s possible) and advance next to elevate your brainchild as well. 

Basic Discounts (Shopify Native Tools)

• Buy X Get Y

This option lets customers grab a free or discounted product when they purchase a specific item or quantity. For example, if a customer buys two coffee mugs, they might get a matching coaster for free. It’s straightforward and great for cross-selling or clearing out overstock. 

But here’s the catch: Shopify’s default settings don’t let you get creative with rules like customer tags or location-specific deals. You can set it up quickly, but the customization is pretty limited.

• Buy One Get One (BOGO)

BOGO is as classic as it gets. Think, “Buy one T-shirt, get another one 50% off.” It’s a proven way to drive volume, especially for seasonal sales. 

But while Shopify’s tools let you run these promos, they don’t offer extras like a countdown timer or pop-up notifications, which are key to creating urgency. This can make the offer less engaging and easy for shoppers to overlook.

Read more: How to create a Shopify discount on one Item only

Advanced Discounts (For Merchants Ready to Level Up)

Advanced discounts go beyond the basics, offering dynamic options that encourage higher spending and improve customer experience. While Shopify doesn’t support these directly out of the box, they’re worth exploring if you’re serious about optimizing sales.

• Gift With Purchase

Want to surprise your customers? A “Gift With Purchase” promotion is the way to go. For example, you can offer a free travel-size candle when customers spend over $50. Not only does this type of discount encourage higher cart values, but it also creates a memorable experience for your customers. 

Plus, who doesn’t love a free gift? It’s particularly effective for premium or seasonal promotions, giving you a chance to stand out while delighting your shoppers.

• Product Bundles

This means a new win-win period in the relationship between you and your customers, whereby you bundle products together at a discount. So you might put together a “Complete Skincare Kit” bundle of cleanser, toner, and moisturizer at a 20% discount over purchasing them separately. 

When your products are complementary, cross-selling and upselling work exceptionally well with bundles. In addition, they allow you to make shopping easier for your customers who might be confused about what to buy. You can even use bundles to help move slow sellers by pairing them with top sellers!

• Quantity Discounts

Quantity discounts reward your customers for buying in bulk, which is perfect if you sell products that people stock up on, like food or office supplies. For example, “Buy 10 notebooks and get 15% off” encourages customers to purchase more in one go. 

This type of discount works well if you want to increase volume sales and cater to wholesale customers. It’s also a smart strategy for products that customers frequently reorder.

• Buy More, Save More

This discount type motivates your customers to spend more by offering tiered discounts based on their total cart value. For example, “Spend $100, get 10% off. Spend $200, get 20% off.” The more they shop, the more they save. 

It’s a simple yet effective way to boost your revenue, especially during major sales like Black Friday. Customers love watching their savings grow as they add more items to their cart, which encourages them to keep shopping.

One App For All Those Discounts

While Shopify’s native tools let you create simple discounts, advanced promotions often need more customization and automation. This is where BOGOs.io comes in. 

With this app, you can easily set up and manage all these discount types without the hassle. Here’s why you’ll love it:

• Automated Discounts: You don’t need to worry about manually adding free gifts or calculating tiers – this app does it all for you.
• Advanced Rules: Tailor your discounts based on customer location, order history, or even cart value so your offers are always relevant.
• Engaging Features: Show customers their progress toward rewards in real-time with gift sliders or notifications, making their shopping experience more interactive.
• Simple Setup: The app is easy to use, even if you’re new to managing discounts.
• Reliable Support: Merchants love the fast and friendly customer service, so you can count on help when needed.

Here is what users say about this app: 

• “Mina is the best!!! She helped me immediately through the chat box to help make the app function on our site. We resolved everything within 5 minutes. Really great and quick customer service!” – The Original MakeUp Eraser, United States.
• “Big thanks to Anne and Louis for their quick help! They fixed my tech issue in just a few minutes. The customer service is always available, which is way better than most email software I’ve used!” – Grabie, Hong Kong SAR.
• “We run BOGOs for several months now on our website. It really helped grow the size of our customers’ baskets. It’s quite easy to set up and has nice options to personalize. Really worth a try.” – SILA PARIS, France.

BOGOs.io offers plans from $29.99 to $99.99/month, with a 7-day free trial included. If you want to create smarter, more engaging discounts, this app is a worthwhile investment. 

3. Conclusion

I hope this post helps you learn how to discount products on Shopify. Whether this involves editing product profiles, using Shopify’s native discount features, or advanced apps like BOGOs to automatically find discounts much easier, you’ll have no problem finding ways to attract customers and boost sales.

4. FAQs