Summary Box

• Section 1: Explain the definition of Shopify product bundles, the distinction between pure and mixed types, and the mechanics behind how they work.
• Section 2: Outline the strategic reasons for using bundles, highlighting their role in boosting AOV and clearing inventory.
• Section 3: Showcase 8 specific types of product bundles available on Shopify, analyzing real-world examples to demonstrate their visual layout and pricing logic.
• Section 4: Compare the top 4 best free and paid Shopify bundle apps, highlighting their key features and suitability for different business needs.
• Section 5: Suggest four proven bundling concepts that merchants can implement to drive immediate sales.

In today’s competitive e-commerce landscape, relying solely on acquiring new customers is costly and unsustainable. Instead, the most effective way to scale is by maximizing AOV through product bundling, a strategy that encourages shoppers to spend more by offering curated value while helping merchants move inventory faster. 

To execute this seamlessly on Shopify, having a robust tool is essential, which is where BOGOS comes in as a powerful solution for creating high-converting bundle and gift offers without technical headaches.

In this article, we will provide a comprehensive overview of Shopify product bundles to help you leverage this strategy effectively. 

1. What is a Shopify Product Bundle?

Product bundling is a sales strategy where complementary products are sold together as a single package, creating more value for customers while increasing the average order value for merchants.

A product bundle works on a simple trigger-and-reward system. When customers add the required products to their cart, the store automatically applies a reward. For Shopify merchants, you can offer this reward to your customers as a discount, free shipping, or even a free gift to encourage higher-value purchases.

Generally, there are two core product bundling strategies available to Shopify merchants:

• Pure Bundles is an “all-or-nothing” strategy where products are sold exclusively as a set, meaning individual components cannot be purchased separately. It is ideal for curated experiences like gift boxes or meal kits where the value lies in the complete set.

• Mixed Bundles allow customers to purchase products either individually at full price or together as a package with a special incentive. It leverages “price anchoring,” using the higher cost of single items to highlight the savings offered by the bundle.

The fundamental distinction lies in customer choice. Pure bundles force a combined purchase with no option to buy items singly, whereas Mixed bundles respect customer freedom by offering a choice between individual items or a discounted package.

Understanding these two core strategies provides a strong foundation for the next section, where we’ll take a deep dive into the most common product bundling types you can create on Shopify, complete with practical examples. Most of these bundle types are simply variations or combinations of these two fundamental bundling approaches.

2. Why should you launch a Shopify product bundling?

Bundling products can revolutionize your Shopify store! Let’s dive into why this tactic is a favorite among many Shopify merchants and how it is a win-win for both sellers and customers.

#1. Increase average order value (AOV)

Bundling products on Shopify encourages customers to spend more than they originally intended by purchasing multiple items at once, which means higher sales volume.

A study by the National Bureau of Economic Research also found that product bundling could increase profits by up to 30%, demonstrating its significant impact on sales performance.

SkinShop.ie is such a glowing example, using BOGOS to create their Shopify bundles, especially BOGO ones. This strategy transforms their customer behavior from grabbing a single product to buying the entire skincare routine bundle, leading to a remarkable €300,000 increase last year.

#2. Encourage new trial product

Customers are often hesitant to try new, trial-sized products due to the fear of wasting money if they don’t like them. Therefore, bundling a new product with established favorites reduces this perceived risk by providing a familiar anchor point. This also increases the visibility of new products, potentially leading to future full-size purchases.

#3. Clear inventory

Product bundling in Shopify presents a powerful solution for clearing excess stock by bundling slow-moving items with relevant and more popular ones. As a result, it frees up valuable storage space and reduces holding costs.

Additionally, using a Shopify product bundle app aids in streamlining this process and making it more efficient.

#4. Simplify decision-making process

Bundling simplifies the shopping experience by reducing the number of choices customers have to make. 

The “paradox of choice” suggests that too many options can lead to decision fatigue and dissatisfaction. By offering a curated selection of products, bundling allows customers to focus on whether the bundle meets their needs rather than evaluating each item individually. This streamlined decision-making process can lead to quicker purchases and higher sales volumes.

For instance, a Comesic brand can create a “Beauty Routine Bundle” that combines cleansers, moisturizers, and more into a cohesive skincare solution.

#5. Fear of missing out (FOMO)

While Product bundling simplifies the decision-making process, the phenomenon of FOMO (fear of missing out) is also at play here, as consumers might have a fear that there may have been a better option than the product they chose.

Consumers may worry that by choosing a product from the bundle, they could miss out on another combination that might better suit their needs or preferences.

This creates a tension between the ease of a bundled purchase and the anxiety associated with potentially making the wrong choice.

3. 8 Shopify Product Bundles Strategies To Try

#1. Classic Discounted Bundles

As the most traditional and recognizable form of bundling on Shopify, this method involves grouping specific, complementary products as a fixed set. Merchants sell these combinations at a single price lower than the sum of buying each item individually, creating immediate value for the shopper.

Oak Furniture Store, one of BOGOS’s users, uses our classic bundle feature to pair a high-ticket writing desk with a matching swivel chair. By presenting this as a curated set, the store removes the friction of searching for compatible furniture and highlights the clear price savings (e.g., paying $699 instead of $846). This convinces the customer to upgrade their purchase instantly to secure the bargain.

You’ll see the strongest impact when applying this to:

• Pairing a main product with necessary accessories to complete the experience 
• Aesthetics & Decor: Items that need to match visually 
• Starter Kits: Essentials grouped for beginners to lower the barrier to entry

#2. Fixed Price Bundle

While structurally similar to the Classic Bundle in how items are grouped, the key difference lies here in the pricing model; the package is sold for a single, flat rate, effectively removing the need for customers to do mental math.

In the Revive example, essentials like shampoo, conditioner, and moisturizer are grouped into a bundle for a flat $74.40. By locking in a fixed number, the brand simplifies the decision for shoppers who have a specific spending limit (e.g., “I want to spend under $80”), making the purchase feel like a safe, predictable investment.

This method delivers the greatest results with: 

• Gift Sets (where buyers have a strict budget limit)
• Subscription Boxes (requiring a predictable recurring cost)
• Daily Routine Packs where simplicity and price transparency are prioritized over bargain hunting.

#3. Frequently Bought Together Bundle 

Popularized by Amazon, Frequently Bought Together Bundle strategy boosts impulse purchases by showing complementary products directly on the product page. Shoppers can add related items to their cart in one click, with automatic discounts applied either per item or as a bundle.

The widget appears below the product description, displaying 1–3 handpicked or AI-selected add-ons. Customers simply tick the items they want and click “Add Selected to Cart”, no extra steps, no page changes.

In Anleolife’s case, a low-cost Trimmer Line ($22.99) is paired with premium Metal Kinetic Wind Spinners ($149–$169), gently upselling from garden tools to outdoor décor and potentially turning a $23 purchase into a $190+ order.

The highest effectiveness appears when used for:

• Cross-Selling Necessary Accessories (e.g., batteries for a toy or strings for a guitar)
• Driving Impulse Add-ons (items that require little thought)
• Catalog Expansion, where you want to introduce customers to high-margin complementary categories they hadn’t planned on searching for.

#4. Buy a Bundle to Get a Gift 

The customer receives a Gift with Purchase (such as a free product or accessory) when buying a specific high-value product bundle. By doing so, brands increase perceived value without devaluing their premium image through price cuts.

👉 Read more: How to add a free gift when customers purchase a bundle on Shopify with BOGOS?

In The Nude Bottle example, the brand encourages the purchase of a massive €259 “Deluxe Collection” by including 3 full-sized products completely free. The customer pays full price for the main set but feels they are getting a deal because of the generous add-ons.

Its strongest use case is for:

• Premium/Luxury Brands that want to offer deals without looking “cheap.”
• Clearing Overstock (using slow-moving inventory as free gifts)
• Product Sampling (giving away new items to encourage future full-price repurchases).

#5. Mix and Match Bundle

Empowering customers with choice, the Mix and Match Bundle allows shoppers to create a custom pack by selecting a set number of items from a curated list directly on the Product Page. To boost volume, merchants typically offer flat or tiered incentives such as “Pick 4, Save 15%”.

Integrated as a dynamic widget to your Shopify store, this tool connects the main product with relevant complementary items. While viewing a main product, the customer sees the widget displaying related add-ons. They simply tick the items they want to pair with, triggering the discount automatically before adding the entire bundle to the cart.

At Michelle’s Well, customers choose 4 herbal products, unlocking a 15% discount that drops the total from ~$129 to $110.47 before checkout.

This is essential for Consumables with Personal Preferences. It solves the “I want this, but not that” friction often found in pre-made kits, ensuring customers only pay for what they will actually use.

#6. Build Your Own Bundle Page 

Building on the Mix and Match concept, the BOYB Bundle strategy lets customers create their own box on a dedicated landing page, delivering a more immersive shopping experience.

• The Basic Version: Displays a single collection where customers pick items freely to fill a box.
• The Step-by-Step Version: Guides customers through a logical flow (Step 1, Step 2, and Step 3). Advanced apps allow merchants to set conditions for each step (e.g., “Must spend $50 in Step 1 to unlock Step 2”), ensuring higher order values.

In the Zenori Spa example, The user follows a strict builder.

• Step 1: Select “Gel Face Cream” – The essential first step to purify the skin and create a clean base.
• Step 2: Select “Cooper Peptide Serum” – The treatment phase where the customer chooses a potent active ingredient tailored to their specific skin concern.
• Step 3: Select “Facial Massage Cream” – The final step required to lock in hydration and seal the previous layers to complete the regimen.

The pricing logic is clear: by completing all three steps, the total drops from A$380.98 to A$342.88, instantly unlocking a “10% OFF” reward.

Expect the most success when using it for:

• Complex Routines (Skincare/Supplements) where the order of use matters
• Custom Gift Boxes (Step 1: Box style, Step 2: Main gift, Step 3: Filler/Card)
• High-Ticket Configuration (Step 1: Camera Body, Step 2: Lens, Step 3: Bag).

#7. Volume Discount 

The Volume Discount bundle strategy incentivizes bulk purchasing by rewarding customers for buying larger quantities of the same product or items from the same collection. It operates on the simple logic: “The more you buy, the less you pay per unit.”

The workflow relies on tiered pricing: On the product page, a table or selector displays pricing tiers. When the customer increases the quantity in the selector, the price per unit automatically updates, and the savings are highlighted immediately before checkout.

In the Foot & Ankle Therapy example, instead of just buying a single unit, the customer is presented with a “Buy more and save!” section. The merchant uses clear tiers:

• Tier 1: Buy 2 units to save 10% (“Most popular”).
• Tier 2: Buy 3 units to save 20% (“Best value for money”).

This tactic is ideally suited for:

• Consumables/FMCG (items people use daily, like socks, underwear, or coffee pods)
• Wholesale/B2B selling
• Helping customers Stockpile Essentials 

#8. BOGO Bundle

BOGO is a classic promotional bundle that creates urgency. It typically comes in two forms: BOGO Free (Buy 1 Get 1 Free) or BOGO % Off (Buy 1 Get the 2nd for 50% off). Unlike Gift with Purchase, which usually gives a different accessory, BOGO often applies to the same product or category to drive volume.

When a customer adds a qualifying “trigger” product to their cart, the system automatically includes the free (or discounted) items, clearly showing the price drop to zero.

In the Eagle Extend example, the brand uses a powerful “Buy 1, Get 2 Free” incentive. When a customer purchases the premium “Telescopic Pole” (approximately €159.95), the cart automatically adds two essential accessories: a “CleanStart 3-Pack” and a “SoapFlow Dispenser”, priced at €0.00 (originally around €50). 

By giving away these complementary tools for free, the brand effectively justifies the high ticket price of the main pole, making the customer feel they are getting a complete “Pro Cleaning Kit” rather than just a single tool.

This approach is especially advantageous for:

• Clearing Seasonal Inventory (getting rid of winter coats in spring)
• Flash Sales (creating hype for a short period)
• New Product Launches are encouraged by allowing customers to try a new flavor/variant by giving it away with a bestseller.

4. Best Shopify Bundles App to Try 

Before diving into third-party applications, it is worth noting that you can create basic bundles directly within Shopify without any external tools. By using the Shopify Bundles feature, you can group products and sync inventory. However, while this native method is free, it is quite limited in terms of design and logic.

If you prefer to create bundles without using an app, in this article: How to Create Bundles on Shopify? (3 Ways Without an App), we will show you 3 methods you can use to create product bundling on Shopify without having to use a third-party app.

On the other hand, using a dedicated Shopify bundle app is often necessary if you want to offer sophisticated features like mix-and-match, volume discounts, or “Build Your Own Bundle” pages. Apps with free plans are excellent starting points as they allow you to test the strategy with zero financial risk.

Features	BOGOS: Free Gift Bundle Upsell	FBP | Fast Bundle Product	Kaching Bundles Quantity Break	Rapi Bundles BOGO Free gifts
Rating & Reviews	4.9 ⭐️3,010+ reviews	5.0 ⭐️1925+ reviews	5.0 ⭐️2480+ reviews	4.9 ⭐️655+ reviews
Pricing	Free – $99.99/ month	$19 – $139/ month	$14.99 – $59.99/ month	Free – $15/ month
Free Plan Available	✅	❌	❌	✅
Built for Shopify	✅	✅	✅	✅
Classic Bundle	✅	✅	✅	✅
Mix and Match Bundle	✅	✅	❌	✅
Frequently Bought Together Bundle	✅	✅	❌	✅
Volume Discount	✅	✅	✅	✅
BOGO Bundle	✅	✅	✅	✅
Support Channel	– Live Chat– Email– Live Call– Youtube– Help Docs	– Live Chat– Email	– Live Chat– Email	– Live Chat– Email
Work with POS	✅	✅	❌	❌
Work with Headless	✅	❌	❌	❌
Multi-Language Support	✅	✅	✅	✅

Which App Should You Choose?

Ultimately, selecting the right app depends entirely on your specific business goals, budget, and the level of customization you require. There is no one-size-fits-all solution; instead, you should align your choice with the type of bundle experience you want to offer your customers.

• BOGOS: Work best when you more than just basic bundles. If you want to create different types of promotions—like Mix & Match bundles, free gifts, and upsells—all in one app, BOGOS is your go-to choice. It’s especially great if you want to target specific customer groups or automatically add gifts to carts. Think of it as your all-in-one promotion toolbox that grows with your business.
• Fast Bundle: This works best when the look and feel of your bundles are central to your brand. The app offers extensive customization options for how bundles appear on your store, while still supporting essential bundle features (both basic and advanced) like BOGOS app. However, if you also want to offer free gifts or upsells, you’ll need to use an additional app alongside Fast Bundle, as it only provides basic functionality.
• Kaching: Use Kaching when your business is all about bulk discounts. If you’re selling wholesale or encouraging customers to buy more for better prices, Kaching focuses on exactly that. Fair warning though—it takes a bit more time to learn how to use it, so it might not be the best choice if you’re new to Shopify or want something quick to set up.
• Rapi: You’re watching your budget but still want to try bundles and free gifts. It doesn’t have all the fancy features of BOGOS, but it covers the basics at a wallet-friendly price. This is a smart pick if you’re just starting out or want to test different promotions without spending too much.

👉 For more review of Best Shopify Bundles app: 9 Best Shopify Bundle Apps in 2026 (Features Reviewed)

5. 4 Bundling Ideas to Try on Shopify

If you understand the mechanics but are stuck on what to bundle, here are some proven concepts to get you started:

#1. The “Starter Kit”

This is the perfect strategy for hobbyist niches or technical products. New customers are often intimidated by the number of accessories they might need to get started. By grouping everything a beginner needs—for example, a “Barista Starter Kit” containing a coffee dripper, filters, and a bag of beans—you remove the fear of buying the wrong item. You are not just selling products; you are selling the confidence to start a new hobby.

#2. The “Replenishment Bundle”

For merchants selling consumables like supplements, skincare, or pet food, the replenishment bundle is a powerful retention tool. Offer a “3-Month Supply” pack at a tiered discount. This strategy benefits the customer by offering a lower price per unit and convenience, while it benefits the merchant by locking in revenue upfront and keeping the customer out of the market (and away from competitors) for a longer period.

#3. The “Slow & Fast” (Inventory Clearing)

Every store has “hero” products that fly off the shelves and “dead stock” that sits in the warehouse. A smart bundling strategy is to pair a best-selling item with a slow-moving accessory at a highly attractive price. The popularity of the hero product drives the traffic, while the bundle helps you liquidate the slow-moving stock without having to devalue it by selling it alone on a clearance page.

#4. The “Gift Set”

During peak seasons like Christmas or Valentine’s Day, customers are looking for convenience. A “Gift Set” focuses heavily on presentation and curation. By bundling related items—like a scented candle, a match set, and a room spray—and offering them in a nice box, you solve the customer’s problem of “what to give” and “how to wrap it.” Customers are often willing to pay a premium for this convenience.

👉 For more effective Bundling Strategies: 10+ Smart Bundle Pricing Examples for Shopify Stores in 2026.

6. Create Your Shopify Product Bundle Today!

In conclusion, the key lies in understanding your audience, creating valuable bundles, promoting them effectively, continuously optimizing based on data, and utilizing Shopify bundle apps for a seamless experience.

If you’re seeking a quick and easy way to jump into bundling, consider BOGOS with an easy bundle setup and user-friendly interface, attracting new customers and expanding your reach by offering many other types of gift offers such as BOGO and Free gift with purchase.

Ready to get started? Transforming your Shopify store with product bundling today!

Shopify product bundle FAQs