How to Create Quantity Price Breaks on Shopify Store to Boost AOV?

How to Create Quantity Price Breaks on Shopify Store to Boost AOV?

Shopify quantity breaks are one of Shopify merchants’ most popular pricing strategies. With this method, you offer customers discounts based on the quantity of a product they purchase. As the volume purchased increases, the cost per unit decreases.

If implemented correctly, the strategy can bring a wide range of advantages to your store. This article will show you how to do so and provide best practices. Let’s explore it!

1. The Difference Between Quantity Breaks and Tiered Pricing

Many Shopify merchants frequently use tiered pricing and quantity breaks. Both options help you encourage customers to buy more, but they are not the same. If you understand their differences, you can adopt them flexibly and effectively.

Tiered pricing relates to providing discounts when customers’ total spending amount reaches specific tiers. It means calculating based on the money spent, not the quantity of a product. Customers will have larger discounts if their spending budgets increase to higher tiers.

For instance, Land’s End Business, an American clothing and home decor retailer, usually offers tiered pricing discounts for its products. The image below provides detailed information on its offer.

A tier pricing strategy incentivizes customers to spend more to enjoy the discounts. This strategy is very useful when you are looking to raise the average order value (AOV).

Land's End Business tiered pricing strategry
Land’s End Business tiered pricing strategry

Meanwhile, Shopify quantity breaks focus on the quantity of a purchased product. Customers can enjoy greater offers when they buy more of the same product. For example, buying 11+ cases of 18-inch two-tone backpacks provided by Bags In Bulk will cost $78 per case. If your order is 21+ cases, it will be $74.4 per case.

Quantity breaks are easy to understand; they’re just about a uniform discount once a specific purchase volume is reached. They’re a nice method to clear inventory and boost sales of individual items because they incentivize customers to purchase a larger number of specific products.

Bags In Bulk quantity pricing breaks strategry
Bags In Bulk quantity pricing breaks strategry

So, the difference between tiered pricing and quantity breaks is the criterion they are built on. The former is based on total spending, while the latter is based on the quantity of a single product. However, both strategies effectively increase Shopify stores’ sales and average order values.

Read more: How do you create Shopify quantity discounts in the easiest way?

2. Why are quantity breaks effective on the Shopify Store?

Increase Your Average Deal Size

Quantity breaks usually make customers want to buy more. Their average order sizes increase when they add more units to their cart to reach the next volume tiers. The psychological desire to receive discounts motivates them to increase the average deal size.

Accelerate Slow-Moving Items

Does your store have any slow-moving items? The good news is that quantity breaks can help you accelerate them. By offering appealing discounts on purchasing a specific number of their units, you can entice customers to buy and help you clear out your excess stock. This strategy will help you flexibly manage your inventory and your business.

Increase Your Competitive Value

Customers always look out for the best deals. When you provide your products at a reduced rate with quantity discounts, you can be ahead of your competition. Eye-catching discounts make you stand out and attract more customers to come. It can also foster word-of-mouth marketing when satisfied customers introduce the deals to their friends and relatives.

Raise Customer Retention

Good deals make customers purchase more. When receiving quantity break offers, they feel they are saving money by buying more. So, quantity breaks improve their shopping experiences while increasing your sales.

Positive experiences will encourage your customers to come back. In other words, it helps you build a loyal customer base for long-term success.

Clear Out Your Stock

Quantity breaks can help you clear your stock and improve your inventory management. Offering such discounts helps you remove stock more quickly, which reduces the risk of overstocking and obsolescence. It ensures that you won’t be left with unsellable inventory. Strategically implementing quantity breaks helps you manage your inventory more efficiently.

3. How to Create Quantity Breaks on Shopify Store?

Options for Setting up Shopify Quantity Price Breaks

Shopify has a built-in discount feature that allows you to create Shopify discounts for your store. However, the feature isn’t designed for quantity breaks. So, you must find third-party apps as alternatives to setting up Shopify quantity price breaks.

The BOGOS Free Gift Shopify app will help you quickly handle this piece of work. As an exceptional Shopify discount app for creating gifts and offers, it allows you to customize discounts based on your strategy.

The developer launched BOGOS Free Gift in 2014. The app will then become a prime app with high ratings on Shopify. When using it, you will enjoy various features like:

  • A wide range of promotions, including Buy one get one (BOGO), Free Gift with Purchase, and Product Bundles.
  • Customizable rules based on URL, location, order history, and customer tags.
  • Real-time analytics for optimizing offer performance.
  • Advanced customization options for promotions.

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Pricing: $23.99 – $79.99 per month

Customer support: Documentation, FAQs, live chat, email, video call

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Step-By-Step Guide for Creating Quantity Breaks on Shopify With BOGOS

  • Step 1:

    Click "Create Bundle" to start creating quantity discounts

    Choose All Bundles > Click Create Bundle

  • Step 2:

    Choose quantity breaks bundle type

    Select Quantity Break > Click Create Bundle

  • Step 3:

    Fill in the offer information

    Fill in Bundle Information > Choose Start Time and End Time > Choose Products for applying quantity breaks

  • Step 4:

    Set up quantity discount tier condition

    Fill in the information of your quantity break offers. Choose the respective quantity and discount type.
    if you want to combine quantity breaks with order discounts or shipping discounts, remember to tick the box of combinations.
    You can preview the offer displayed in the Preview tab on the right.

  • Step 5:

    Click Publish to publish your offer on your Shopify store immediately. Click Save draft to save the offer setup first, but not publish it yet.

4. Best Practices for Using Shopify Quantity Breaks

Plan Your Pricing Strategies

Before implementing any quantity breaks, you need to plan your strategies. Pricing strategies should be based on specific goals and a thorough understanding of customers.

You should analyze your business’s needs to see if it needs a quantity discount campaign. What is the key objective when implementing such a strategy? Do you need to increase sales volume for your Shopify store? Or do you currently have lots of stock you want to clear out? Clarifying the situation and the goal will help you design suitable discounts for your business.

Understanding your customers is also crucial for planning your pricing strategies. Deep knowledge about customers will enable you to build attractive quantity discounts. 

Conducting research about the market and your competitors will help. Also, analyze your available data to understand your existing customers. The more you understand your customers, the better you can tailor your volume discount strategy to meet their needs.

You may also test different price structures before determining the right one for scaling up. Following strictly, compare their effectiveness, and then choose the most powerful for implementation.

Implement Marketing Tactics

When using Shopify quantity discounts, remember to clearly communicate your offers. If you don’t convey them clearly, your customers might not understand. So, they may not be incentivized to purchase more as per the strategy’s goal. In other words, a lack of transparency can lead to ineffectiveness in implementing your strategy.

So, your offers should be clearly displayed in your online presence and related materials. Provide specific details about the quantity break structure and eligibility criteria for your customers.

Next, you should promote your quantity discounts to a broad audience. Depending on your products and customer segments, you may do this via social media posts, email newsletters, or paid advertising. 

Remember to use attractive visuals and persuasive copy to feature your deals and highlight their benefits. Leveraging techniques like countdown timers or limite­d-time offers is also a great idea to create a sense of urgency, leading to higher conversions.

Analyze Performance and Adjust

To assess its effectiveness, you need to follow and manage your quantity break campaign carefully. Monitoring and analyzing its performance allows you to tailor it to suit your goals constantly. Tools like BOGOS will equip you with real-time analysis, making this work easier.

When you understand your strategy’s performance, you will realize which areas need improvement, allowing you to optimize with data-driven decisions.

An extra way is to collect customer feedback. This will help you know exactly what customers think about your offer. So you can tailor your plan to suit them better.

5. Advance Strategies to Maximize Quantity Breaks’ Impact

Customer Segmentation Targeting

When you divide your customers into different categories, you may have different quantity break offers for each one. This will allow you to target more accurately and be more effective when launching discount campaigns. 

You can segment them according to location by analyzing your customers’ locations. Then, tailor your offers to suit regional preferences. This strategy can boost bulk purchases in places where you have convenient distribution and shipping networks.

Targeting customers based on their order history is another option. You can analyze past purchases and identify patterns, which will then allow you to design personalized offers. This strategy can help you boost sales and strengthen customer loyalty.

Sometimes, you will need to offer discounts for a specific type of customer, such as top spenders or most loyal customers, to build a long-term relationship with them. In this case, segmenting based on the specific customer will resolve the matter. Giving special offers will help retain them and make their shopping experience even more exclusive.

Segmentation may also be based on tags. You can tag customers based on different criteria, then leverage the tags to create customized quantity breaks for different customer groups. It increases the level of personalization, enhancing customer satisfaction and making your usage of discounts more effective.

Discount URL 

Using a discount URL is another advanced setting you can leverage when launching specific campaigns. It enables you to create a unique link that automatically applies a discount if customers buy through it. This is very helpful during special promotions or sales events, enabling you to maximize the impact of your quantity discounts.

Advanced strategies like customer segmentation and discount URLs will help you improve the effectiveness of your quantity break strategy. BOGOS is a convenient way to set up these detailed configurations. Using the app, you can make them within minutes.

6. Conclusion

To conclude, implementing Shopify quantity breaks can bring many benefits to your Shopify store. You will increase average order sizes, boost sales volume, enhance customer satisfaction, and so on. 

You can easily create quantity breaks with BOGOS to enjoy these advantages. Try it today!

7. FAQs

What Is a Quantity Break?

Quantity breaks are a pricing strategy used by many Shopify merchants. In this method, the cost per unit of a single product decreases when the number of customers’ purchases increases. This incentivizes customers to purchase in larger volumes. Thus, quantity breaks help businesses clear out inventory, boost sales, and enhance customer satisfaction.

How to Add Quantity Breaks in Shopify?

Shopify’s available discount feature doesn’t directly support quantity breaks, so you will need to use third-party apps like BOGOS to add this type of discount. After getting the app from the Shopify App Store, create an offer and customize specific information for your deals.

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