How to Make Discounts on Shopify With Dropshipping? A Detailed Guide
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Creating discounts is a compelling way to boost sales and draw more customers to your dropshipping store. Offering promotions can help you enhance customer loyalty, drive traffic, and increase conversions. If you are wondering how to make discounts on Shopify with dropshipping, you are in the right place!
In this article, we will provide guides and strategies for creating effective discounts on Shopify specifically tailored for dropshipping businesses. These tips can help you improve the impact of your promotions and grow your store successfully. Let’s discover with us!
1. How to make discounts on Shopify with dropshipping using Shopify Native Discount?
Overview of Shopify Native Discount
Shopify’s native discount feature is a built-in tool that enables Shopify merchants to create and manage many promotions directly from the admin panel. Whether you are running a dropshipping business or a traditional online store, the tool can help attract more customers and boost conversions.
It is easy to use for both beginners and experienced sellers. It’s a straightforward way to offer price reductions, percentage-based discounts, or free shipping on products in your Shopify store. Instead of using third-party apps, Shopify’s in-built discount system lets you create discounts tailored to your promotional needs at no cost.
Shopify provides several discount types you can choose from, including:
- Amount off products: This allows you to provide discounts on particular products or collections of products.
- Buy X get Y: You can encourage more purchases by providing a free or discounted item when a customer buys a specific product.
- Amount off order: This type of discount enables you to offer reductions on the total order amount.
- Free shipping: You can incentivize customers by covering their shipping costs on certain orders.
A step-by-step guide to making discounts by Shopify Native Discount
Step 1: Visit your Shopify dashboard > Click Discounts and choose the types of discounts you want (e.g., Buy X Get Y)
Step 2: Choose the method of discount: Discount code or Automatic discount.
Step 3: Choose the condition: the minimum quantity of items or the minimum purchase amount. Then, select specific products or collections for the purchase type.
Step 4: Repeat selecting specific products or collections for the Customer Gets section and click Free.
Step 5: Choose Customer eligibility, Maximum discount uses, and Combinations.
Step 6: Set the start and end times and choose Save discount.
2. How to make discounts on Shopify with dropshipping using Shopify App?
Pros & Cons of Using Shopify apps
Besides Shopify’s native discount, you can use third-party apps to implement automatic discounts on Shopify for your dropshipping business. These apps can offer more advanced features, facilitating your promotion campaigns. Here’s a breakdown of the pros and cons of using Shopify discount apps compared to the built-in Shopify native discount feature.
Pros:
- Advanced discount options: Shopify apps usually provide more complex discount features, such as tiered pricing, bulk discounts, or product bundling.
- Automation and personalization: When using the apps, you can provide automation and personalized offers based on customer behavior, purchase history, or cart value, creating a more targeted marketing strategy.
- Better reporting and analytics: Discount apps often come with detailed analytics, helping you track the success of your promotions in more depth.
Cons:
- Added costs: Most discount apps come with monthly fees, which can raise the operational costs of your dropshipping store.
- Potential compatibility issues: While many apps are designed to work seamlessly with Shopify, there can still be instances of incompatibility that may require troubleshooting.
Overview of top Shopify promotions app – BOGOS
BOGOS is one of the best choices when you seek Shopify apps to offer discounts on your dropshipping store. The app allows you to set up many types of offers, including buy one get one (BOGO), free gift with purchase, product bundles, volume discounts, and tiered pricing offers. Such variety will give you different options for the effectiveness of your campaigns. When using the app, you can show your discount offers via a slider or auto-add to customers’ carts, which is quite convenient.
BOGOS has advanced custom rules that allow you to create discounts for specific groups of customers more precisely, enhancing your discounts’ performance. You can set it up based on location, order history, or customer tags or use specific URLs, depending on your campaigns. With the app’s real-time analytics, you can easily monitor the impact of your offers and amend them where necessary.
You will find it simple to use BOGOS, which doesn’t require a deep learning curve. The app’s support team is also extremely nice. They always respond soon whenever you have any queries.
A step-by-step guide to making discounts with BOGOS
Step 1: Choose Create offer > Choose the Offer templates you want or Custom offer
Step 2: Fill in the Offer title and the timing for your offer
Step 3: Add main condition and choose products that the condition will be applied to.
Step 4: Select Gift discount type and products for gifts. Then, publish your offer.
3. Best Methods to Promote Discounts on Shopify With Dropshipping
After finishing the discount setup, you will need to promote them so that they can reach your audience. Below are some of the best ways that you can follow to market your promotions.
Homepage banner
Customers first see your homepage when they visit your Shopify store, so it’s a great spot to highlight your discounts. With a visually effective homepage banner, you can catch your visitors’ attention immediately, so anyone who visits your store will know about the discounts.
A homepage banner is a visually compelling way to communicate your offer. It grabs attention immediately and ensures that anyone visiting your store knows about the discounts without searching for them.
Use eye-catching graphics, clear messaging, and strong calls to action when designing your homepage banner. It should include the discount percentage, expiration date, and conditions. In addition, you should ensure the banner is mobile-friendly, as many customers shop on their smartphones.
Cart messages
You can also consider using cart messages to promote your discounts. A right cart message can push the persons with purchase intent to complete their transaction.
You can also create personalized cart messages for different types of customers like first-time visitors, abandoned carts, or loyal customers. Such messages can be tailored to the specific customer segment, improving their effectiveness. Don’t forget to utilize Shopify apps to make personalized and automated reminders.
Digital Ads
Investing in digital ads enables you to reach many people with your discount offers. You can choose platforms like Google, Facebook, or Instagram, depending on your business. These platforms let you target customers based on their past purchases or interactions with your store.
Make sure to clearly show your discount in the ad’s text and design. Use eye-catching images and a clear call to action (CTA) to get people to click. You can use retargeting ads to reach customers who visited your store but didn’t buy anything. Personalized ads with your discount can remind them of the items they looked at and encourage them to come back and make a purchase.
Email marketing
Email marketing is also one of the most reliable methods for promoting discounts. It’s especially great for dropshipping businesses where customer retention is key. You can use apps like Klaviyo and Mailchimp to send targeted discount offers directly to your customers’ inboxes.
When crafting your email campaign, segment your email list based on specific elements like customer behavior, such as past purchases, abandoned carts, or engagement levels. You can provide exclusive discounts to loyal customers, limited-time offers to those who haven’t purchased in a while, or entice new subscribers with a first-time purchase discount.
Make sure your email design is clean and visually appealing, with a clear subject line that highlights the discount. Include a strong CTA that links directly to the discounted product or collection page to minimize friction in the customer journey.
Pop-ups
Pop-ups are an attention-grabbing method for promoting discounts directly on your Shopify store. They can appear when visitors first arrive, are about to leave, or after they have been browsing for a set amount of time. Pop-ups help you capture customer interest and encourage them to make use of a discount offer.
However, it’s important to ensure that your pop-ups are well-designed and not intrusive. Too many pop-ups can frustrate users, so use them sparingly and in a way that enhances the customer experience.
Promote on social media
Social media is one of the best ways to reach a large audience quickly. Platforms like Facebook, Instagram, TikTok, and Pinterest allow you to promote your discounts to both new and existing customers. Posting your discount offers with eye-catching images and compelling captions can drive traffic directly to your store.
Also, other types of content like stories and live streams can help create excitement. You can use countdown timers or hold flash sales to boost interest. Interacting with your audience via comments, direct messages, polls, and quizzes can build relationships and encourage customers to take advantage of your offers.
Don’t forget to use hashtags related to your niche or specific promotions. This can increase visibility, helping your discounts reach a wider audience organically. In addition, using paid social media ads, as mentioned earlier, can further extend your reach.
Create a sense of urgency’
Creating a sense of urgency is helpful in encouraging customers to take immediate action. When you emphasize that a discount is available for a limited time only, you can create fear of missing out and urge potential customers to make quicker purchasing decisions.
There are a few ways to create urgency for your Shopify discounts. You can utilize countdown timers on product pages, banners, and emails to show how much time is left before the discount ends. Another idea is to hold flash sales with big discounts for just a few hours or offer special deals to the first customers who buy.
Use influencer marketing
Another powerful way to promote discounts to a large and engaged audience is influencer marketing. Partnering with influencers in your niche lets you tap into their following and leverage their credibility to promote your Shopify discounts. Influencers often have dedicated followers who trust their advice. They can make genuine content that features your products and your discount offer.
You can collaborate with influencers to create discount codes for their followers or host giveaways that promote your store and products. By featuring your discount through influencers, you can reach new customers who may not have discovered your store otherwise and encourage them to take advantage of the offer.
4. Conclusion
Now you know how to make discounts on Shopify with dropshipping. You can use Shopify’s built-in discount feature or apps like BOGOS to set up these offers, boosting your store’s sales. Remember to use the best tips we have shared to improve your results!
5. FAQs
Is Shopify worth it for dropshipping?
Shopify is a good option for dropshipping businesses. It’s easy to use, has low startup costs, and lets you reach customers worldwide. However, there are challenges, like strong competition and dependence on suppliers. Take time to think about the pros and cons to see if it fits your business goals.
How to successfully dropship on Shopify?
To successfully dropship on Shopify, select a profitable niche and reliable suppliers. Use apps like Oberlo or Spocket to streamline product sourcing. Create an appealing store with high-quality images and optimized product descriptions. To drive traffic, implement effective marketing methods, such as social media ads and SEO. Finally, follow and amend your approach where needed and boost sales.
What are the benefits of using automatic discounts on Shopify?
When you apply automatic discounts on Shopify, you can simplify the shopping experience by applying discounts at checkout without requiring customer input. It creates ease and transparency for customers, making them feel enjoyable. Such discounts can also help you clear out inventory efficiently and promote specific products or collections.
How do I get more sales on Shopify dropshipping?
Concentrate on optimizing your Shopify store’s design and user experience. To reach your audience, utilize targeted marketing methods like social media ads and influencer partnerships. Also, email marketing should be implemented to engage customers and offer incentives like discounts or free shipping. Don’t forget to analyze performance metrics to refine your approach regularly.