Creating gift-with-purchase (GWP) promotions using discount codes on Shopify presents significant user experience challenges when relying on Shopify’s native discount features. With Shopify’s built-in system, customers must manually add both qualifying products and gift items to their cart at full price, then navigate to checkout and enter the discount code to receive the gift discount – creating a frustrating multi-step process that often leads to cart abandonment.

Shopify third-party apps like BOGOS solve these limitations by automating the gift addition process. With app-based solutions, customers only need to add qualifying products to their cart, navigate to checkout, and enter the code – the gift is automatically added with the discount applied, eliminating customer confusion and reducing checkout friction.

This guide will show you how to set up smooth GWP promotions with discount codes using BOGOS, demonstrating how specialized apps create seamless customer experiences while maintaining the control and exclusivity that discount codes provide for your promotional campaigns.

👉 If you’re new to Shopify, check out our Ultimate Guide to Shopify Free Gifts With Purchase. It covers everything you need to know about implementing GWP on Shopify.

Overview of BOGOS Shopify app

BOGOS Shopify app is a comprehensive, all-in-one promotion platform that transforms how merchants handle gift-with-purchase campaigns using discount codes. Unlike Shopify’s native system, which requires customers to manually add gifts at full price before applying codes, BOGOS automates the entire gift fulfillment process while maintaining the exclusivity and control that discount codes provide.

BOGOS eliminates the friction inherent in traditional discount code workflows. The app intelligently recognizes when customers meet promotion criteria and automatically handles gift addition when discount codes are applied, creating a smooth checkout experience that maintains high conversion rates while preserving campaign tracking capabilities.

Key Features:

• Automatic gift addition when discount codes are applied.
• Smart recognition of qualifying products or customer eligibility.
• Customizable discount code triggers and conditions.
• Real-time inventory management for gift items.
• Comprehensive analytics.

Shopify rating: 4.9/5 (2,350+)

Price: Free plan available; Premium plans from $29.99/month

Step-by-Step Guide to Set Up GWP with Discount Codes Using BOGOS

Step 1: Install BOGOS from the Shopify app store

Step 2: Create a Free gift promotion using a discount code

Navigate to BOGOS admin dashboard > All Offers > Create Offer > Choose Upsell Offer > Checkout Upsell

Step 3: Choose the upsell trigger

This is where you decide under which conditions your customers can receive the free gift. BOGOS allows you to choose from several options:

• Always display upsell: Offer is applied to all customers.
• Cart value trigger: Offer is triggered when customers reach a certain spending threshold.
• Specific product trigger: Offer is triggered when customers purchase a specific product.
• Customer trigger: Offer is triggered for specific customers based on their tags, location, or order history.

Step 4: Choose free gift

• For Upsell Method, choose “Manual”. This allows you to manually select the free gifts you want your customers to receive.
• In the “Select Products” dropdown menu, choose a product to offer as a gift.
• Finally, in the “Discount” section, set the percentage to 100%. You can also combine this with a free shipping discount.

Step 5: Set up a discount code

Lastly, enter your custom discount code in the box. This ensures that customers receive the free gift when they apply the code.

Step 6: Save & test your offer

Ready to Eliminate Checkout Friction?

GWP promotions with discount codes can be powerful marketing tools, but Shopify’s native limitations create unnecessary customer friction that hurts conversions. Manual gift addition and complex checkout processes lead to cart abandonment and frustrated customers who abandon their purchases.

BOGOS transforms discount code-based GWP campaigns by automating gift addition and streamlining the customer experience. With intelligent product recognition and seamless checkout integration, you can maintain the exclusivity and tracking benefits of discount codes while eliminating the friction that drives customers away.

Start creating smooth, professional GWP campaigns with BOGOS today and turn your discount codes into conversion-driving promotional tools that customers actually enjoy using.