Why Buy 1 Get 1 Free Shopify Promotion (BOGO) Effective On Shopify Store?

From the viewpoint of CreditDonkey, more than 90% of customers admitted they always or often use coupons while shopping. Merchants use the “buy 1 get 1 Free Shopify promotion” technique in their stores to target consumers searching for good deals and promote higher sales.

This article aims to explain to you more about these types of offers, why and how they can work well for e-commerce, and how to integrate them into your store. We will also discuss how to get the most out of BOGO, for instance, which products should be used and which customers should be targeted. Let’s get started!

1. Understanding BOGO Shopify Discount Promotions

1.1 What Is Shopify BOGO Discount?

BOGO means “buy 1 get 1,” and BOGOF simply means “buy 1 get 1 free”. BOGO is an alternative promotion to Shopify Buy X Get Y, during which shoppers are offered a free or discounted product (for instance, they only pay half price) when another product of the same or higher value is purchased.

For instance, a clothing store may be operating a Buy 1 Get 1 Free Shopify promotion that allows customers who spend money on a shirt to get another shirt, or a shirt of similar or lower value, for free. 

This enables Shopify store owners to encourage more purchases effectively because clients are likely to purchase multiple products simultaneously. This is a good way to attract more sales and eliminate extra stock.

Read more: How to set up Shopify Buy 2 get 1 free automatic discount?

1.2 Exploring Different Types of BOGO Shopify Discount Promotions

• Buy One Get One Free Shopify: One gets the first item at a normal price, while the second item of a similar or lower price is offered at no cost.
• Buy One Get One Half Off Shopify: Buy one product and get another of a similar or lower price for fifty percent off the price. This discount, however, can be adjusted to 10%, 20%, or 70% targeting different forms of advertisement.
• BOGO with a Minimum Purchase (Quantity/ Amount Order): Customers are encouraged to spend at least $50 to enjoy the BOGO promotion.
• Shopify BOGO Discount With Code: Customers will enter a certain discount code when checking out to get one product for free.

On the other hand, you can decide to limit your Shopify BOGO discount to certain customers, such as your loyal customers or your email subscribers.

2. Why is the Buy 1 Get 1 Free Shopify Promotion Effective and Attractive?

2.1 Why is BOGO Shopify Promotion effective?

As an e-commerce Shopify store owner, you have a powerful tool at your fingertips – BOGO promotions. Since your store is virtual, you can use technology to offer specific promotions, discounts, and free gifts when customers make a purchase to increase your sales and draw more customers to it.

Some of the key benefits of Shopify BOGO Discount Promotions in e-commerce include:

• Boosted Revenue: Ideal offers draw more repeat visits and cross-sales, thereby enhancing the total store value of each customer.
• New Customer Acquisition: These promotional deals use the eyes of new customers, thus bringing new customers to your website.
• Deepened Relationships: When you bring home the deals to the loyal subscribers, you reinforce their brand affiliation and create a base of reference that shall refer to the brand in a positive light at one time or another.

This way, employing BOGO is quite beneficial. It creates a win-win situation where the customer feels that he is the winner, receiving a good bargain, while your store gets what it wants, namely, efficient product promotion.

2.2 Case Studies: Shopify Stores Winning with BOGO Shopify Promotions

Shopify BOGO discount promotions are effective communication signals that stimulate demand and urge customers to go out and grab what you are offering quickly. Don’t just take my word for it; let’s look at a couple of Shopify stores that have crushed it with Buy 1 Get 1 Free Shopify Promotion:

• SkinShop.ie Increases Revenue to €300K with Gift Offers

SkinShop.ie is a leading provider of quality skincare products in Ireland. They began using the BOGOS app in 2021 in an attempt to provide a free gift to its clients.

In November 2023, they posted many Black Friday deals, such as free serum samples and gift bags. This made them earn a sale of €60,000 for that particular month only. In 2023, their annual income rose to €300,000. The owner said BOGOS made it easy to schedule deals without manual work. The free gifts attracted more customers and also boosted people’s buying tendencies.

• Tupperware Japan Boosts Sales 12% with BOGO Campaigns

During the economic recession in Japan, Tupperware Japan developed 40 BOGO campaigns that offered items like food containers. Such strategies were incentives like buy one, get one free Shopify. This helped them run an average of 12 campaigns per month, translating to a 12% rise in their average order value. The free gift deals attracted more buyers and increased Tupperware Japan’s sales during the downturn.

These case studies show how Shopify stores like SkinShop.ie and Tupperware Japan have successfully increased their revenue and sales with Buy 1 Get 1 Free Shopify promotions using the BOGOS app. The intuitive app made it easy to set up deals that attracted more customers, promising free and discounted products.

3. How to Set Up Buy 1 Get 1 Free Shopify promotion?

3.1 Without apps

Step 1: Access the Discounts tab from your Shopify Store interface and click Create discount

Step 2: On the Select Discount Type list, select Buy X Get Y.

Step 3: In the field Method, select either Discount code or Automatic discount (Discount Code means that the client would have to enter a code at check out. Automatic discount means that the discount will be applied to the products in their cart without having provided any code), input a name for the discount.

Step 4: In this tab, you must set the conditions for your offer. Depending on your strategy, you can choose between “Minimum quantity of items” or “Minimum purchase amount.” 

Follow up by choosing the products you want to apply for promotion. Choose the product that will be awarded to the customer for free. In the Quantity field, provide details about the number of free products the customer will receive.

Step 5: Leave the option to set the maximum number of uses for a single order and who will be restricted by this. If you want to set the start and the end of the discount, please do so.

Step 7: Click Save Discount.

3.2 With apps

Why should you use an app to manage your store discount instead of Shopify’s built-in feature?

The use of Shopify apps is much more convenient than without apps since it allows users to have some options to function within the app. A Shopify Discount app for your stores can help you manage your inventory, process your payments, and track your shipping, besides offering new features like social media integration, loyalty programs, and gift cards. 

The best Buy 1 Get 1 Free Shopify app for your shop depends on your specific needs and budget. If you have a high-revenue shop, consider a premium app that offers more features and customization options. A Shopify discount app with a free plan is a better option if you have a lower budget.

For high-revenue stores, Shopify BOGOS Free Gift App(rating 4.9/5, 1,833 reviews) is the way to go:

• Powerful BOGO, Free Gift with Purchase, Buy X Get Y, Spend More Get More, and Product Bundles
• Advanced customization by URL, location, and customer tags
• Real-time analytics to optimize campaigns
• Manage multiple promotions easily
• Smooth integration with Shopify Checkout, POS, Subscriptions, Facebook Pixels, Headless – Hydrogen, Cart Drawers, Transcy, and Gift Cards
• Dedicated live chat support
• Affordable pricing from $29.99/month
• 7 Days free trial with full feature

On a tighter budget? Free Gift Box (rating 4.7/5, 157 reviews) could be a good free alternative:

• Basic Buy 1 Get 1 Free Shopify deals, Buy X Get Y deals
• Simple setup and automatic gift pop-ups
• Limited customization and features
• The free plan is included.

We strongly encourage you to choose the BOGOS Free Gift because it can run many offers simultaneously, set specific conditions for offers, and track the performance of your offers.

Here’s how to set up a Buy 1 Get 1 Free Shopify promotion on the BOGOS.io app:

Step 1: Click Create Offer

Step 2: Choose condition: In Offer main condition > Add main condition > Choose Specific product condition > Add this condition

Step 3: Select products: Customers must buy these products first to receive a gift. If you want to create a ‘’Buy more, get more’’ (eg: buy 2 get 1 > buy 4 get 2…), please tick the Multiply gifts with number of products option.

Step 4: Select gifts: Choose the gift of the offer. You can change the gift discount percentage and the number of gifts customers receive.

Step 5: Click Publish to immediately publish your offer on your online store. Click Save draft to save the offer setup first, but not publish it yet.

Read more: How to create advance BOGO promotions on Shopify? A detailed guide

4. Proven Tactics to Optimize Buy 1 Get 1 Shopify Promotions

4.1 Selecting the right product for your BOGO promotion

Do not include your best sellers – those products are almost sold out quickly. Instead, focus on the products considered suitable for the markets but still not popular enough, and their popularity is rising at an average rate.

But that’s not all. These are products that consumers are likely to buy over and over again, or that complement other items. That way, they are eager to spend some more of their cash on those occasions.

4.2 Customer segmentation based on location and order history

It allows you to be precise when targeting your BOGO promotions by segmenting your customers based on their location and how often they order your products. If a product sells like hotcakes in certain regions, target those areas with your promotions. And if customers have bought certain items before, offer BOGO on related products – they’ll be more likely to bite.

4.3 Shopify discount URL

A Shopify discount URL is a special link that automatically applies a discount when customers access it. When they use this link, they receive the specified discount, whereas if they access the store through the regular URL, the discount won’t be applied. 

We highly recommend the BOGOS Free Gift Shopify App if you want to experience this outstanding feature.

4.4 Analyze your discount performance

To check how well your Buy 1 Get 1 Free Shopify promotions are faring, utilize Shopify analytics and reports. If you create a Shopify BOGO Discount that offers 50% off the second item, you must look at metrics like redemption, sale uplift, and customer interactions. With this data, you’ll see which campaigns, strategies, and channels are effective and which need adjustment.

Hence, consider applying the abovementioned tactics to accomplish your business selling objectives. Use these techniques, and your sales figures will start to climb quickly.

5. Conclusion

In conclusion, using the Buy 1 Get 1 Free Shopify method can increase sales and satisfy your customers. To make it happen, either utilize Shopify’s built-in features or explore more effective apps on the app store to navigate it.

But remember: choose products with low visibility, segment the client’s database depending on geography and past orders, and try to optimize the performance of your designed software systems incrementally. Do it right, and those Buy One, Get One Shopify offers may become a real game-changer for your business. Good luck!

6. FAQs