6 Best Shopify Bundle Builder Apps to Try (4 Tips for More Sales)

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The practice of bundling products has been demonstrated to raise online order sizes and promote business growth in e-commerce. Shopify brand owners frequently use the bundle builder Shopify app to develop customized package combinations, which helps them increase customer acquisition and profits. 

This blog post will examine Shopify bundle builders and their advantages and introduce several effective bundle builder apps for the platform. I also deliver valuable insights for bundling optimization through discount tiers, customer-oriented designs, and seasonal sales strategies to generate maximum revenue.

1. What is Shopify Bundle Builder

A Shopify bundle builder is a tool that enables customers to create personalized product bundles by choosing various items from specified options. In other words, customers mix and match different products from predefined collections to build a bundle suitable for their needs. Shopify merchants typically encourage bundle selection through volume-based discount offers for customers. 

A great example of a Shopify bundle builder in action is Glow Recipe’s “Make Your Own Kit“ page. Customers go through a four-step process, selecting one product at each step to create their own skincare bundle. Once all four products are added, they unlock discounts, free shipping, and other benefits. 

You can also configure the system to allow partial selections. For example, if customers choose only two products instead of four, they still receive a discount, though it will be lower compared to completing all four steps. This flexibility encourages customers to engage with the bundle while providing savings based on their level of customization.

Your customers may find the interface easy to handle because it shows different options through images, benefits, and essential ingredients. A progress tracker on the right updates as selections are made, ensuring customers complete their kit before checkout.

💡 You may also want to read: Common types & real-life Shopify Product Bundles

2. The Benefit of Using Shopify Bundle Builder

If you’re used to traditional bundles offering fixed sets, the Shopify bundle builder changes the game. It lets customers create their own perfect combinations, making shopping more flexible, personal, and enjoyable. In this section, 5 amazing benefits of bundle builder will be revealed. 

2.1 Customization & Flexibility

Traditional bundles lock customers into predetermined product combinations, often creating a “take it or leave it” situation. 

Bundle Builder, however, transforms this rigid approach by empowering customers to create their own perfect package. Customers can select exactly what they want within merchant-defined parameters, mixing and matching products to suit their specific preferences and needs. This level of personalization not only makes customers feel valued but also increases their satisfaction with the overall shopping experience.

2.2 Improved Conversion Rates – Fewer Abandoned Carts

The limitations of traditional bundles can be a significant barrier to completing purchases. When customers are forced to buy items they don’t want or need as part of a fixed bundle, they’re more likely to abandon their carts. Shopify Bundle Builder addresses this challenge head-on by giving customers choice and control. 

According to a study by Baymard Institute, 21% of shoppers abandon carts because they “couldn’t see/calculate total order cost up-front,” a problem that Bundle Builder solves with its transparent pricing as customers build their selections.

💡 You may also want to read: 15 best tips to improve your Shopify store’s conversion rate

2.3 Increased Average Order Value (AOV)

While traditional bundles offer a fixed price point with little room for growth, Bundle Builder creates natural opportunities for customers to increase their spending. By setting tiered discount structures or minimum purchase requirements, Shopify merchants can incentivize customers to add more items to reach the next reward threshold. 

For example, instead of a fixed bundle with three items at a set price, merchants can offer a dynamic discount such as “Buy 3, get 10% off; Buy 5, get 15% off.” A customer who initially planned to buy three items may decide to add two more to unlock the higher discount, ultimately increasing their cart value and boosting AOV effortlessly.

2.4 Enhanced Shopping Experience

Bundle Builder creates an engaging, interactive experience that transforms passive browsing into active participation. Customers enjoy the process of crafting their own perfect bundle, leading to a more memorable and satisfying shopping journey. This interactive element is particularly valuable considering that 80% of consumers are more likely to purchase from brands that offer personalized experiences (Epsilon, 2022).

2.5 Smart Pricing & Discounts

With traditional bundles, discounts are fixed – if a store decides a set costs $50, that’s it. But with a Shopify bundle builder, merchants can offer smart discounts that adapt to customer behavior.

For example:

• A percentage off when they add more items.
• A buy-more-save-more approach that makes them want to reach the next discount tier.
• A free gift when they complete a bundle.

This strategy boosts sales while keeping profit margins healthy – a win-win for both customers and store owners.

3. Best 6 Shopify Bundle Builder Apps

Choosing the right bundle builder app for Shopify can significantly boost sales and enhance customer experience. Our team has personally tested and analyzed numerous Shopify bundle builder apps, gathering insights from real merchant experiences. 

Based on hands-on testing and recent user feedback, we’ve compiled a list of the 6 best Shopify bundle builder apps. Each app includes a detailed breakdown of its pros and cons, helping you choose the best fit for your store’s needs. 

BOGOS.io Free Gift BOGO Bundle

Ratings & Reviews: 4.9★ (2,500+ reviews)

Overview: BOGOS.io Free Gift & Bundle is a Shopify promotion app designed to help merchants create BOGO deals, free gifts, and custom bundle offers. One of its standout features is the Bundle Page, which allows customers to build their own bundles directly on a single store page without navigating between different product pages. This feature syncs with inventory in real time and provides flexible discount structures, making bundling smooth for both store owners and shoppers.

The Bundle Page offers two display options: a guided step-by-step selection or a single-page dropdown format, ensuring an intuitive shopping experience. Merchants can fully customize bundle steps, set minimum quantities, and offer various discount types, including percentage, fixed amount, and tiered pricing. Navigation is simple, with direct links from product pages or store menus, making it easy for customers to access and engage with bundles.

Key Features:

• Supports BOGO, Buy X Get Y, Free Gift With Purchase, and product bundles
• Advanced custom rules based on order history, customer tags, and location
• Bundle Page feature allows customers to customize bundles in one place
• Multiple bundle display options: step-by-step or all-in-one view
• Customizable discount options, including tiered discount structures
• Easy-to-set navigation for directing customers to the bundle builder

Pricing Plans:

• Basic: $29.99/month
• Professional: $49.99/month
• Unlimited: $69.99/month
• Plus: $99.99/month
• 7-day free trial available

Pros: Easy to use with Shopify admin, advanced targeting and customization options, real-time analytics for optimization, and a unique Bundle Page feature for better user experience.

Cons: No free plan is available.

MBC Bundle Builder

Ratings & Reviews: 4.8★ (20+ reviews)

Overview: MBC Bundle Builder is a customizable bundle builder Shopify app that allows merchants to offer mix-and-match bundles, BOGO promotions, and personalized bundle packs. It simplifies setting up tiered pricing, fixed discounts, and minimum purchase requirements. The app also helps improve conversion rates by offering pre-designed templates that simplify the bundling process.

Key Features:

• Enables personalized bundles with an intuitive builder
• Supports BOGO, mix-and-match, tiered discounts, and gift boxes
• Provides analytics to track bundle performance
• Offers custom bundle design options

Pricing Plans:

• Free Plan: Limited features, free for development stores
• Growth Plan: $19.99/month
• 7-day free trial available

Pros: User-friendly interface with quick setup, supports various bundle types and pricing structures, and has a free plan available for basic stores.

Cons: Limited advanced customization options in the free version and fewer reviews compared to other apps.

EB | Easy Bundle Builder

Ratings & Reviews: 4.9★ (320+ reviews)

Overview: Easy Bundle Builder is a flexible bundle builder Shopify app. It is designed for smooth product bundling, offering fixed-price, mix-and-match bundles, and gifting options. It is handy for businesses that want to add a gamified element to their store, as it allows customers to create engaging and interactive product combinations. This app also integrates well with various Shopify themes, ensuring a consistent shopping experience.

Key Features:

• Supports mix-and-match bundles, fixed-price bundles, and gift bundles
• Displays bundles on dedicated pages and product pages
• Offers tiered discounts and free gift promotions
• Developer-friendly with open SDKs for custom integrations

Pricing Plans:

• Free Development Plan
• Essential: $49/month
• Plus: $99/month
• Enterprise: $399/month
• 15-day free trial available

Pros: Highly customizable with multiple bundle display options, works well with Shopify’s latest themes, and has a free plan available.

Cons: Higher pricing for advanced features and some advanced settings require developer knowledge.

uShopAid ‑ Easy Bundle Builder

Ratings & Reviews: 4.9★ (130+ reviews)

Overview: uShopAid is a flexible bundle builder Shopify app that focuses on flexible bundling, offering product kits, mix-and-match bundles, and volume discounts. It is ideal for businesses looking to implement a simple yet effective bundling strategy, as it provides an intuitive setup that requires minimal effort. Merchants can also leverage its volume discount features to encourage larger purchases and optimize inventory management.

Key Features:

• Supports mix-and-match bundles and volume discounts
• Offers fixed bundles and classic bundle creation
• Provides expert onboarding and 1:1 coaching
• 24/7 live chat support available

Pricing Plans:

• Basic: $6.99/month
• Standard: $14.99/month
• Pro: $29.99/month
• Premium: $59.99/month
• 14-day free trial available

Pros: Affordable pricing compared to competitors, supports various bundle types and customization, and includes volume discount options.

Cons: Limited customization for bundle display and lower automation features compared to other apps.

FBP | Fast Bundle Product

Ratings & Reviews: 4.9★ (1,720+ reviews)

Overview: Fast Bundle Product provides stable tools for flexible bundling strategies, including mix-and-match, volume discounts, and add-on bundles. It uses AI-powered product recommendations to increase cross-selling opportunities and optimize revenue potential. Additionally, it supports multiple languages, making it a great choice for international stores looking to offer bundles across different markets.

Key Features:

• Allows customers to build their own bundles
• Supports mix-and-match, volume discounts, and add-ons
• Includes AI-powered Frequently Bought Together recommendations
• Supports multiple languages and currencies

Pricing Plans:

• Free Plan: Limited features
• Standard 1K: $19/month
• Standard 3K: $49/month
• Standard 10K: $139/month
• 7-day free trial available

Pros: AI-driven recommendations improve upselling, works with multiple Shopify integrations, and has a free plan available. 

Cons: High pricing for premium features and AI-based automation may require fine-tuning.

BYOB – Build Your Own Bundles

Ratings & Reviews: 4.8★ (70+ reviews)

Overview: BYOB is a bundle builder Shopify app that allows merchants to create custom bundle pages where customers can mix and match products on a standalone page. It syncs with inventory systems in real time and supports multiple cart/order formats. With flexible discount options and an intuitive theme editor, BYOB provides an easy way to boost AOV while offering a seamless shopping experience.

Key Features:

• Supports fixed price discounts, tiered discounts, and BOGX deals
• Bundles exist as standalone products or can be assigned to collections and menus
• Offers multiple order formats (single/multi SKU) to sync with inventory
• Customizable bundle templates in the Shopify theme editor

Pricing Plans:

• Basic: $25/month
• Standard: $49/month
• Advanced: $99/month
• Plus: $199/month
• 14-day free trial available

Pros: Easy setup with Shopify’s latest themes, multiple discount and bundle structures, and real-time inventory sync. 

Cons: Requires installation in the theme editor, which may need developer support.

4. Shopify Bundle Builder Best Practices

Tiered discounts implementation

Tiered discounts are among the most effective ways to boost sales with your Shopify Bundle Builder. Unlike flat discounts, they offer increasing savings at specific thresholds – whether based on item quantity or total order value. As shoppers see themselves nearing the next discount tier, they’re motivated to add “just one more item” to their bundle, a behavior driven by what behavioral economists call the goal gradient effect.

A practical approach is the “rule of three”, where you provide three discount tiers (e.g., 10%, 15%, and 20% off) at different quantity thresholds. This ensures clarity, prevents choice overload, and satisfies the various buying preferences of your audience. 

Make your tiered discounts visible. A prominent promotion bar can dynamically update as items are added, such as: “You’ve selected 4 items – grab 1 more for 15% off!” This gamifies the shopping experience and keeps customers eager to reach the next level.

Finally, set tiers that balance profit margins with shopper motivation. Your first tier should be accessible enough to spark interest, while your top tier should be tempting yet still profitable. The key is transparency and personalization – emphasize how customers can craft a bundle that’s perfect for them while unlocking bigger savings.

Focus on customer experience

A good Shopify bundle builder should make shopping easier, not more confusing. Instead of overwhelming customers with too many choices, focus on guiding them through the process smoothly.

Group bundle options into clear categories and limit choices to 3-5 products per category. This helps customers decide quickly without feeling stuck. Moreover, use clear visuals to confirm selections, showing discounts and how many choices are left. Keep a persistent shopping cart so selected items stay saved, even if customers browse other products. This reduces frustration and prevents abandoned carts.

As far as we know, mobile phones now dominate online shopping, accounting for 78% of retail site traffic and generating 68% of online shopping orders as of late 2024 (Statista, 2025). This means your Shopify bundle builder must be designed with mobile users in mind. A simple, responsive layout with easy-to-tap buttons ensures smooth navigation, while clear visuals help customers track selections and discounts effortlessly. Speed also plays a crucial role while 53% of mobile users abandon sites that take longer than 3 seconds to load (Google). By optimizing for mobile, you reduce friction, keep customers engaged, and increase conversions.

Themed or seasonal bundle design

One of the most effective strategies for Shopify merchants is to create themed or seasonal bundles that align with major holidays. This approach enhances the shopping experience and taps into peak consumer spending periods. 

As a Shopify merchant, you can focus on major holidays like Christmas, Thanksgiving, and Black Friday/Cyber Monday, as these events consistently generate high consumer spending and engagement. For example, during Christmas, U.S. holiday retail sales are projected to reach $1.59 trillion for the 2024-2025 season, with the average American household expected to spend $1.778 on holiday shopping.

Thanksgiving is also a key spending period, with online sales hitting $6.1 billion in 2024 and total food-related spending soaring, particularly on traditional meals. Meanwhile, Black Friday and Cyber Monday continue to dominate the eCommerce landscape, with record-breaking sales of $10.8 billion and $13.3 billion respectively in 2024, driven mainly by mobile shopping. 

Regarding holiday selling, you should think beyond slapping a discount on products. The key is creating memorable shopping experiences that connect with what customers feel and do during these special times. The best approach is to start preparation early, at least 6 months ahead. Here are some practical suggestions:

Holiday Selling Idea	Description
Holiday Wishlists	Let customers create and share wishlists for easy gift-giving.
Christmas Eve Kits	Cozy bundles with hot chocolate, socks, books, and treats.
Black Friday Mystery Boxes	Surprise bundles at a discount to drive excitement.
Gift Finder Quizzes	Help shoppers find the perfect bundle through quizzes.
New Year’s Eve Bundles	Kits with decorations, drinks, and party essentials.
DIY Advent Calendars	Customizable calendars for mini-gifts or surprises.
Thanksgiving Feast Kits	Meal prep bundles with recipes and table decor.
Last-Minute Gift Bundles	Pre-wrapped gifts with express delivery.
Winter Self-Care Kits	Skincare, teas, candles, and cozy essentials.
Holiday Travel Bundles	Travel-friendly packs with organizers and toiletries.
Limited-Edition Packaging	Festive gift-ready packaging for bundles.
Early Bird Holiday Deals	Exclusive discounts for early shoppers.

To boost urgency, emphasize the limited availability of your seasonal bundles. Use countdown timers and low-stock alerts to create a sense of scarcity. This taps into the fear of missing out (FOMO), especially for holiday-themed collections that won’t be available again until the next year. By combining thoughtful planning, customer-focused design, and strategic marketing, seasonal bundles can become a key driver of sales and customer satisfaction.

Inventory optimization through product bundling

Product bundling isn’t just a sales strategy – it’s also a smart way to manage inventory. Pairing less popular items with popular products can lower storage costs and make more warehouse space available, thus reducing stock excesses that keep customers satisfied.

Run inventory analysis to determine which unsold items should be included in product bundles. Rather than reducing product prices, businesses should group undervalued items with top-selling products. 

To avoid running out of stock for specific bundle components, use conditional logic in your bundle builder. This option will display substitute products to customers when the stock of bundled items reaches minimum quantities. 

When the stock runs low, the system automatically suggests a comparable grinder model for the “Coffee Lovers Bundle” (for instance) so the bundle remains complete and valuable. A great Shopify app to achieve this is Substitutions. This app helps merchants prevent lost sales by replacing out-of-stock products with alternative options in real-time.

Another effective tactic is to create exclusive versions of slow-moving products specifically for bundles. These could feature slight modifications or upgraded packaging, making them feel special and distinct from their standalone counterparts. This approach maintains the perceived value of the original product while giving customers a reason to choose the bundle, helping you clear excess inventory without resorting to obvious clearance sales.

5. Conclusion

I hope this blog has offered you important knowledge about Shopify bundle builders and their potential to boost sales and improve customer experience. Proposing the right app with effective practice implementation enables you to enhance AOV metrics while providing customers with tailored and eye-catching shopping experiences. Now’s the time to fine-tune your bundling strategy and turn those clicks into meaningful conversions!

6. FAQs