Digital Marketing Specialist
A Shopify bundle builder is a tool that enables customers to create personalized product bundles by choosing various items from specified options. In other words, customers mix and match different products from predefined collections to build a bundle suitable for their needs. Shopify merchants typically encourage bundle selection through volume-based discount offers for customers.
A great example of a Shopify bundle builder in action is Glow Recipe’s “Make Your Own Kit“ page. Customers go through a four-step process, selecting one product at each step to create their own skincare bundle. Once all four products are added, they unlock discounts, free shipping, and other benefits.
You can also configure the system to allow partial selections. For example, if customers choose only two products instead of four, they still receive a discount, though it will be lower compared to completing all four steps. This flexibility encourages customers to engage with the bundle while providing savings based on their level of customization.
Your customers may find the interface easy to handle because it shows different options through images, benefits, and essential ingredients. A progress tracker on the right updates as selections are made, ensuring customers complete their kit before checkout.
💡 You may also want to read: Common types & real-life Shopify Product Bundles
Choosing the right bundle builder app for Shopify can significantly boost sales and enhance customer experience. Our team has personally tested and analyzed numerous Shopify bundle builder apps, gathering insights from real merchant experiences.
Based on hands-on testing and recent user feedback, we’ve compiled a list of the 5 best Shopify bundle builder apps. Below is a quick comparison table of these apps:
| BOGOS Free Gift & Bundle | MBC Bundle Builder | Easy Bundle Builder | Bundle Suite | Fast Bundle | |
|---|---|---|---|---|---|
| Pricing | From $29.99/month | From $19.99/month | From $49/month | From $19/month | From $19/month |
| Free plan Available | ✅ | ❌ | ❌ | ❌ | ✅ |
| Reviews | 4.9 ⭐- 3,000 + reviews | 4.8 ⭐- 30 + reviews | 4.9 ⭐- 640 + reviews | 5.0 ⭐ – 130 + reviews | 4.9 ⭐ – 2,000 + reviews |
| Bundle Builder Feature | – Dedicated page & product page widget – Advanced filtering (category, tag, price) – Multi-step logic with mixed tiered discounts – Discount + Free shipping combo | – Dedicated page only – Conditions based on unique products in cart – Percentage, fixed amount, & fixed price discounts | – Dedicated page & product page widget – Weight-based conditions for shipping – Add-ons & gifts within steps – Variant selector per item | – Dedicated page only (creates a new product page) – “Gift step” functionality – Strict quantity enforcement logic | – Popup & product page widget (no dedicated page) – “Cheapest item free” discount logic – Multi-section builds without min/max enforcement |
| Other Features | – Free gifts (auto-add, choice popup) – Upsells (checkout, post-purchase) – Volume discounts | – None (dedicated to bundle building only) | Product page widget support | – Volume discounts – Classic bundles | – Cross-sell add-ons – Volume discounts – Buy X Get Y (BXGY) – Frequently bought together |
| Customer Segmentation | ✅ | ❌ | ❌ | ❌ | ❌ |
| Work with POS | ✅ | ❌ | ❌ | ❌ | ❌ |
| Work with Headless | ✅ | ❌ | ❌ | ❌ | ❌ |
Overview: BOGOS Free Gift, Bundle & Upsell is a Shopify promotion app designed to help merchants create BOGO deals, free gifts, and custom bundle offers with bundle builder.
One of its standout features is the Bundle Page, which allows customers to build their own bundles directly on a single store page without navigating between different product pages. This feature syncs with inventory in real time and provides flexible discount structures, making bundling smooth for both store owners and shoppers.
Bundle builder feature overview:
Other features:
Best for:
MBC focuses entirely on the dedicated page experience, making it a specialized tool for merchants who want a distraction-free “build your own box” flow. While it lacks the widget versatility of BOGOS or Easy Bundle Builder, it offers unique condition logic that can be based on the number of different products in the cart, which is great for sampler packs.
However, its rigid design options mean it works best for stores that are okay with a standard look and don’t need deep visual customization.
Bundle builder feature overview:
Other features: None. This app is purely dedicated to building bundles.
Best for:
Easy Bundle Builder strikes a balance between functionality and ease of use, bridging the gap between the specialized focus of MBC and the broad feature set of BOGOS. It differentiates itself by allowing you to add variant selectors directly to the bundle steps and even attach add-on products with discounted prices.
While its tiered discount logic is stricter than BOGOS (you cannot mix discount types within tiers), its four distinct layout options and weight-based conditions make it a versatile choice for shipping-conscious merchants.
Bundle builder feature overview:
Other features: Product page widget support (in addition to the builder page).
Best for:
BundleSuite offers a highly structured approach to building bundles, treating each setup as a distinct product page creation process rather than just attaching a widget. Its standout feature is the ability to mark specific steps as “gift steps,” effectively gamifying the process.
However, this comes with operational caveats. You must carefully set min/max quantities to prevent customers from claiming unlimited gifts. It’s a strong alternative to Easy Bundle Builder for merchants who want deep customization of grid sizes and spacing.
Bundle builder feature overview:
Other features:
Best for:
Fast Bundle is a powerhouse for merchants who want advanced features and strong discount logic without the dedicated bundle page of BOGOS. Its unique “cheapest item free” discount type is a major conversion driver for fashion and lifestyle brands.
While it lacks a dedicated builder page (relying on popups or widgets instead), it makes up for it with extensive customization and the ability to build multi-section offers. It is a direct competitor to BOGOS in terms of feature depth but caters to those who prefer pop-up-style interactions.
Bundle builder feature overview:
Other features:
Best for:
Tiered discounts are among the most effective ways to boost sales with your Shopify Bundle Builder. Unlike flat discounts, they offer increasing savings at specific thresholds – whether based on item quantity or total order value. As shoppers see themselves nearing the next discount tier, they’re motivated to add “just one more item” to their bundle, a behavior driven by what behavioral economists call the goal gradient effect.
A practical approach is the “rule of three”, where you provide three discount tiers (e.g., 10%, 15%, and 20% off) at different quantity thresholds. This ensures clarity, prevents choice overload, and satisfies the various buying preferences of your audience.
Make your tiered discounts visible. A prominent promotion bar can dynamically update as items are added, such as: “You’ve selected 4 items – grab 1 more for 15% off!” This gamifies the shopping experience and keeps customers eager to reach the next level.
Finally, set tiers that balance profit margins with shopper motivation. Your first tier should be accessible enough to spark interest, while your top tier should be tempting yet still profitable. The key is transparency and personalization – emphasize how customers can craft a bundle that’s perfect for them while unlocking bigger savings.
A good Shopify bundle builder should make shopping easier, not more confusing. Instead of overwhelming customers with too many choices, focus on guiding them through the process smoothly.
Group bundle options into clear categories and limit choices to 3-5 products per category. This helps customers decide quickly without feeling stuck. Moreover, use clear visuals to confirm selections, showing discounts and how many choices are left. Keep a persistent shopping cart so selected items stay saved, even if customers browse other products. This reduces frustration and prevents abandoned carts.
As far as we know, mobile phones now dominate online shopping, accounting for 78% of retail site traffic and generating 68% of online shopping orders as of late 2024 (Statista, 2025). This means your Shopify bundle builder must be designed with mobile users in mind. A simple, responsive layout with easy-to-tap buttons ensures smooth navigation, while clear visuals help customers track selections and discounts effortlessly. Speed also plays a crucial role while 53% of mobile users abandon sites that take longer than 3 seconds to load (Google). By optimizing for mobile, you reduce friction, keep customers engaged, and increase conversions.
One of the most effective strategies for Shopify merchants is to create themed or seasonal bundles that align with major holidays. This approach enhances the shopping experience and taps into peak consumer spending periods.
As a Shopify merchant, you can focus on major holidays like Christmas, Thanksgiving, and Black Friday/Cyber Monday, as these events consistently generate high consumer spending and engagement. For example, during Christmas, U.S. holiday retail sales are projected to reach $1.59 trillion for the 2024-2025 season, with the average American household expected to spend $1.778 on holiday shopping.
Thanksgiving is also a key spending period, with online sales hitting $6.1 billion in 2024 and total food-related spending soaring, particularly on traditional meals. Meanwhile, Black Friday and Cyber Monday continue to dominate the eCommerce landscape, with record-breaking sales of $10.8 billion and $13.3 billion respectively in 2024, driven mainly by mobile shopping.
Regarding holiday selling, you should think beyond slapping a discount on products. The key is creating memorable shopping experiences that connect with what customers feel and do during these special times. The best approach is to start preparation early, at least 6 months ahead. Here are some practical suggestions:
| Holiday Selling Idea | Description |
| Holiday Wishlists | Let customers create and share wishlists for easy gift-giving. |
| Christmas Eve Kits | Cozy bundles with hot chocolate, socks, books, and treats. |
| Black Friday Mystery Boxes | Surprise bundles at a discount to drive excitement. |
| Gift Finder Quizzes | Help shoppers find the perfect bundle through quizzes. |
| New Year’s Eve Bundles | Kits with decorations, drinks, and party essentials. |
| DIY Advent Calendars | Customizable calendars for mini-gifts or surprises. |
| Thanksgiving Feast Kits | Meal prep bundles with recipes and table decor. |
| Last-Minute Gift Bundles | Pre-wrapped gifts with express delivery. |
| Winter Self-Care Kits | Skincare, teas, candles, and cozy essentials. |
| Holiday Travel Bundles | Travel-friendly packs with organizers and toiletries. |
| Limited-Edition Packaging | Festive gift-ready packaging for bundles. |
| Early Bird Holiday Deals | Exclusive discounts for early shoppers. |
To boost urgency, emphasize the limited availability of your seasonal bundles. Use countdown timers and low-stock alerts to create a sense of scarcity. This taps into the fear of missing out (FOMO), especially for holiday-themed collections that won’t be available again until the next year. By combining thoughtful planning, customer-focused design, and strategic marketing, seasonal bundles can become a key driver of sales and customer satisfaction.
Product bundling isn’t just a sales strategy – it’s also a smart way to manage inventory. Pairing less popular items with popular products can lower storage costs and make more warehouse space available, thus reducing stock excesses that keep customers satisfied.
Run inventory analysis to determine which unsold items should be included in product bundles. Rather than reducing product prices, businesses should group undervalued items with top-selling products.
To avoid running out of stock for specific bundle components, use conditional logic in your bundle builder. This option will display substitute products to customers when the stock of bundled items reaches minimum quantities.
When the stock runs low, the system automatically suggests a comparable grinder model for the “Coffee Lovers Bundle” (for instance) so the bundle remains complete and valuable. A great Shopify app to achieve this is Substitutions. This app helps merchants prevent lost sales by replacing out-of-stock products with alternative options in real-time.
Another effective tactic is to create exclusive versions of slow-moving products specifically for bundles. These could feature slight modifications or upgraded packaging, making them feel special and distinct from their standalone counterparts. This approach maintains the perceived value of the original product while giving customers a reason to choose the bundle, helping you clear excess inventory without resorting to obvious clearance sales.
👉If you are still weighing your options and aren’t sure which tool fits your strategy, here is our objective assessment to help you make the final call:
Ultimately, we recommend testing the free trials of BOGOS and Fast Bundle first, as their feature sets cover the widest range of use cases for scaling brands.
A Shopify bundle builder is a tool that enables customers to create personalized product bundles by choosing items from a set of options. This is typically done through a widget on the product page or on a dedicated bundle builder page.
BOGOS is the best overall choice for most merchants because it combines flexibility (both widget and dedicated page), advanced filtering for large catalogs, and the ability to mix discount types within tiered offers. Fast Bundle is a strong alternative if you prefer pop-up-style interfaces and need “cheapest item free” discount logic.
Yes, you can create a bundle builder page in Shopify without an app by grouping products into a collection and applying a discount to that collection.
Of course, bundle builders possess the functionality to manage digital products or services. It lets you unite physical items with digital downloads, such as e-books or online courses, to expand your product selection for customers.
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