Amazon’s frequently bought together feature revolutionized e-commerce by increasing average order values by up to 35%, and now you can bring this same power to your Shopify store. The Shopify frequently bought together widget shows customers complementary products they’re likely to purchase together, turning single-item sales into profitable bundles.

While you can create basic FBT sections using Shopify’s native theme features for free, these come with significant limitations, like no discount displays or conversion tracking. For a professional solution that actually drives sales, third-party apps like BOGOS offer the complete package.

This guide walks you through setting up a high-converting FBT widget using the BOGOS app. You’ll learn how to install and configure the widget, create compelling bundle offers with visual discount badges, customize the design to match your store, and track performance to optimize your bundles

Let’s dive in!

1. How to add the “Frequently Bought Together” widget on Shopify using BOGOS app?

BOGOS is a powerful Shopify promotion app specifically designed to boost average order value through strategic offers. For frequently bought together functionality, BOGOS stands out with its Smart AI product recommendations that automatically suggest relevant products based on customer behavior.

The app offers flexible upsell triggers, including always display, selected products, collections, types, or vendors, giving merchants complete control over when FBT recommendations appear. BOGOS combines these intelligent recommendations with various discount types, including shipping discounts, and provides multiple display methods like auto add to cart, gift sliders, and product page widgets for maximum conversion potential.

Ratings & Reviews: 4.9⭐ (2,200+ reviews)

Pricing: Free Plan available.

To set up a “Frequently Bought Together” Widget on Shopify using BOGOS app, you can follow these steps:

Step 1: Install BOGOS app

Step 2: Create an FBT widget

Navigate to BOGOS admin dashboard > All Offers > Create Offer > Choose “Upsell Offer” > Frequently Bought Together.

Step 3: Set up Widget title & description

• For Upsell Name: This will only show to you inside the admin dashboard.
• For Upsell Title & Upsell Description: This information will be shown to your customers, so you will need to make it clear, compelling, and focused on the value or benefit of the offer to encourage conversions.

Step 4: Set up Upsell triggers

This is where you decide under which conditions your “Frequently Bought Together” widget will be displayed.

By default, BOGOS allows you to choose one of these options:

• Always display upsell.
• Selected products: Only show the FBT widget to the selected products.
• All except selected products: Show the FBT widget to all products except for the selected products.
• Selected collections / types / vendor.
• All except selected collections / types / vendor: Show the FBT widget to all products except for the selected collections / types / vendor.

Step 5: Set up Upsell methods

This is where you decide which related products should be shown to customers when they view a product page. BOGOS allows you to choose one of these options:

• Manual: manually choose upsell products for triggered products.
• Auto: Automatically suggest related products based on the recommendation algorithm with the Search & Discovery app.
• Random: Randomly upsell related products based on product collections, types, or vendors.

Other settings:

• Set quantity for current item: This is where you specify how many main products customers must purchase to qualify for the “Frequently Bought Together” bundle discount.
• Allow customers to change quantity: Customers can choose how many units of the upsell products to add to the bundle.

Step 5: Set Discount

In this section, you can set up a discount for the Frequently Bought Together bundle. You can untick this option if you don’t want to apply a discount.

• Number of unique products required for discounts: This will count only unique products, even if customers buy multiple quantities of the same related product.
• Apply discount to: You can choose to apply the discount to every item in the bundle or except for the current one.
• Discount type: BOGOS allows you to choose from three discount types. You can also combine them with a shipping discount to further motivate customers.
  • Amount.
  • Percentage.
  • The cheapest item is free.

Step 6: Publish & Test your

You can also customize the widget’s appearance by going to the “Customize” section in the BOGOS app.

2. How to get a report for frequently bought together items on Shopify?

Shopify provides a built-in “Items bought together” report that shows the most common product combinations purchased together in your store. This Shopify frequently bought together report is invaluable for understanding customer buying patterns and identifying which products naturally complement each other.

To access the “Items bought together” report, you can follow these steps:

• Step 1: Log in to your Shopify admin dashboard
• Step 2: Navigate to Analytics Dashboard > Reports
• Step 3: Find “Items bought together” or type its name in the search bar

However, it’s important to note that this Shopify frequently bought together report is only available for stores with frequent orders and sufficient purchase history. If you’re running a new store or have limited sales data, this report may appear blank or show minimal information.

For new merchants, our next section will provide proven product combination ideas, including real-world examples to help you get started with effective frequently bought together recommendations.

👉 Explore: Top 9 Shopify Frequently Bought Together Apps for Boosting Sales

3. Conclusion

Setting up Shopify frequently bought together widgets with BOGOS takes just minutes but can transform your store’s performance. Unlike native solutions, BOGOS gives you everything needed for effective cross-selling: visual discount badges, one-click bundle adds, and detailed analytics to track what works.

Start with BOGOS’s free plan to test different bundle strategies. Focus on your bestsellers first, experiment with discount percentages, and use the analytics to refine your offers. Once you find winning combinations, the recurring revenue from increased order values far exceeds the app cost.

4. FAQs