Enabling free gift selection on Shopify transforms standard gift-with-purchase promotions into personalized customer experiences where shoppers can choose their preferred reward from multiple options. This approach increases satisfaction and perceived value compared to predetermined gifts.

While Shopify’s native features cannot provide interactive gift selection, specialized apps like BOGOS offer advanced functionality that allows customers to browse and select from curated gift options when they qualify for promotions. This guide will show you how to set up interactive gift selection using BOGOS, covering gift option creation and customizing the selection interface to maximize customer engagement.

If you are new to Shopify, here is our complete guide on everything you need to know about Gift With Purchase on Shopify: The Ultimate Guide to Shopify Free Gift With Purchase [Apps, Tips & Setup]

Best Shopify app for Free Gift Selection

BOGOS is the premier all-in-one promotion app for Shopify that excels at creating interactive free gift selection experiences. Beyond standard free gifts with purchase, BOGOS also handles bundles, upsells, and discount promotions, making it a comprehensive solution for all your promotional needs with advanced gift selection capabilities that transform standard offers into engaging customer experiences.

BOGOS offers a free plan for all Shopify merchants, which includes a free gift selection feature, along with other features such as bundles, upsells, and volume discounts.

When customers meet your promotion criteria, BOGOS automatically displays a customizable, branded pop-up showcasing available gift options with product images, descriptions, and real-time availability. Customers can browse and select their preferred gift, which is then automatically added to their cart with clear identification as a complimentary item.

The interface is fully mobile-optimized and customizable to match your brand, with features like multiple gift tiers, quantity limits, and automatic inventory tracking to prevent overselling.

Here is what the free gift selection pop-up will look like on your Shopify store. You can also test this feature out via BOGOS’s Demo Store.

With BOGOS, you can:

• Set flexible rules to trigger pop-ups
• Configure flexible discounts (free, percentage, or fixed amount)
• Decide how many gifts customers can receive (choose 1 from the list, choose 2 from the list, etc.)
• Fully customize the pop-up to match your store’s style and branding

Step-by-step guide

Step 1: Install BOGOS from the Shopify app store

Step 2: Create a free gift with purchase offer with BOGOS

Navigate to BOGOS admin dashboard > All Offers > Create Offer > Choose Gift Offer

Step 3: Choose triggers

With BOGOS, you can set up free gift selection campaigns using four main trigger rules:

• Based on the spending threshold
• Based on a specific product purchase
• Buy a bundle to get a gift
• Combined spending & number of product purchases

In this example, I will go for a simple “Buy X Get Y” promotion where a free gift pop-up selection will be shown to your customers when they purchase a specific product.

Step 4: Set up main conditions

• First, fill in the desired number of products required.
• Choose “Multiply Gifts” if you want customers to receive more free gifts as they spend more.
• In the “Selected Products” drop-down menu, choose which products will trigger the pop-up.

Step 5: Add sub-condition

This section lets you decide which customer segments can use these promotions. If you leave this field blank, the promotion will apply to all customers.

BOGOS allows you to choose from the following customer segments:

• Customer order history
• Customer location
• Customer tags
• Purchases via a specific link address
• Subscription products
• Sales channels (Mobile, POS, Online Store)

Step 6: Choose Free Gift

• First, set the discount amount to 100%.
• Next, specify the number of gifts the customer will receive.
• Finally, click on the ‘Select gifts’ button to choose the gifts customers will receive. At this step, make sure to select more products than the number of gifts you entered in the previous step.

Step 7: Publish & test your offer

Final Words

Enabling free gift selection transforms standard promotions into personalized experiences that increase customer satisfaction and perceived value. While Shopify’s native features lack interactive selection capabilities, BOGOS provides the advanced functionality needed to create engaging gift selection campaigns.

With flexible trigger rules, customizable popups, and comprehensive analytics, BOGOS makes it easy to implement gift selection that drives engagement and boosts conversions. Start enhancing your promotions with interactive gift selection to create more memorable shopping experiences.