How to Add Shopify Free Gift With Specific Product Purchase?

Shopify Product-specific free gift promotions are highly effective for driving sales of particular items, clearing inventory, or introducing customers to new products. By offering complementary gifts when customers purchase specific products on Shopify, you can increase perceived value, boost conversion rates for targeted items, and create strategic cross-selling opportunities.

This comprehensive guide will walk you through two methods for adding free gifts with specific product purchases on Shopify, including:

• Shopify Native Discount tool
• Shopify Free Gift app

We’ll cover both methods, providing step-by-step instructions for each approach.

Let’s Dive in!

2 Ways to Set Up a Shopify Free Gift With a Specific Product Purchase

Method 1: Using the Shopify Native Discount tool

Shopify’s built-in discount features allow you to create product-specific free gift promotions at no additional cost to merchants. However, these native tools come with notable limitations, particularly that free gifts are not automatically added to the customer’s cart. Customers must manually add the gift product and apply the discount code, which can create friction in the purchase process and potentially reduce conversion rates.

Despite these limitations, Shopify’s native approach can work for basic free gift with puchase campaigns. Here’s how to set up free gifts for specific product purchases using Shopify’s built-in discount system:

Step 1: Navigate to Shopify Admin Dashboard > Discounts > Create Discount

Step 2: Choose “Buy X Get Y” Discount type

Step 3: Choose Discount Method:

• Discount Code: Customers must add both the trigger product and gift product to their cart, then navigate to the checkout page and enter a specific discount code to make the gift free. You control code distribution and can track usage, but customers need to remember to enter the code.
• Automatic Discount: When customers add both the trigger product and gift product to their cart, the discount automatically applies at checkout without requiring a code. This provides a smoother checkout experience but still requires customers to manually add both items.

Step 4: Set up trigger product

This is where you decide what customers need to buy to qualify for free gift:

• First, choose the Minimum quantity of items.
• Then enter the quantity customers need to buy in the “Quantity” field
• In the “Any items from” dropdown, choose between “Specific Products” or “Specific Collections”
• Finally, find and select your trigger products using the Search Bar

Step 5: Choose Free Gift

This is what customers will receive when they add trigger products.

• Enter the quantity of free gift customers will receive in the “Quantity” field
• Choose free gift by using the Search Bar
• Finally, set a Discount for the gift product.
• Set a maximum number of uses if you don’t want customers to receive multiple free gifts per order.

Step 6: Other Settings:

• Eligibility: Decide if this free gift promotion will be applied to specific customer segments or to all visitors.
• Maximum discount rules: Decide how many times a customer can use this discount
• Combinations: Combine this free gift promotion with other discounts (like free shipping)

Step 7: Publish & test your offer

Method 1: Using the BOGOS Shopify Free Gift app

For a more seamless and professional approach to product-specific free gift promotions, BOGOS offers advanced functionality that automatically adds free gifts to customers’ carts when they purchase trigger products. This eliminates the manual steps required with Shopify’s native tools, solving the key problem of customers having to manually add gift products and enter discount codes, creating a significantly enhanced customer experience.

BOGOS is an all-in-one promotion app that provides not only free gift with purchase features but also bundle deals, upsell offers, and discount promotions. This comprehensive solution streamlines the entire promotional process, reduces cart abandonment, increases conversion rates, and creates a more intuitive shopping experience for customers.

With BOGOS, you can:

• Automatically add free gift to customer’s cart: Free gifts are instantly added to cart when trigger products are selected
• Multiple Gift Options: Allow customers to choose from several gift options for each trigger product

BOGOS offers a free plan that includes essential product-specific gift features, making professional gift campaigns accessible for businesses of any size.

Here is the step-by-step guide on how to create a Free Gift for a specific product purchase using the BOGOS Shopify Free Gift app:

Step 1: Navigate to BOGOS’s admin dashboard > Create Offer > Gift offer

Step 2: Choose the “Buy X Get Y” template

Step 3: Set up trigger product (Main condition)

For this step:

• First, enter the number of products customers must buy to qualify free gift.
• Multiply Gifts with the number of products: Choose if you want customers to receive more gifts by purchasing more products
• Gifts will be the same as selected products: Choose if you want gift products to be the same as trigger products (BOGO)
• Finally, choose products you want customers to buy to get free gift.

Step 4: Set up free gift

BOGOS allow customers to choose between two types of free gifts:

• Products as gifts: Choose which product you want customers to receive when they add a trigger product to their cart. Gift will be automatically added to their cart once they reach the requirements.

• Shipping discount as a gift: Reward customers with a free shipping discount as a free gift when they reach requirements.

Step 5: Add sub-condition

This is where you decide which customer segment can receive your offer. Here are all available customer segments BOGOS allow you to choose from:

• Specific link address: Target customers who access your store via a special promotional link
• Customers’ order history: Set requirements based on customer purchase history (new vs. returning customers)
• Customer tags: Target customers with specific tags in your customer database
• Customer location: Restrict gifts to customers from specific countries or regions
• Subscription products: Apply conditions specifically for subscription-based purchases
• Sales channels: Target customers purchasing from specific channels (Mobile app, POS, etc.)

Step 6: Save & Test your offer

Final Words

Product-specific free gift promotions effectively drive sales of particular items and create compelling cross-selling opportunities. While Shopify’s native features provide a basic starting point, they require manual gift addition and discount code entry, creating purchase friction.

BOGOS solves these limitations by automatically adding gifts when trigger products are purchased, creating seamless customer experiences with smart product recognition and advanced targeting options. Start testing product-specific promotions with complementary gifts to boost conversions and support your business objectives.