Start For Free
13 Best Shopify Popup Apps in 2026 (Tested & Compared)

13 Best Shopify Popup Apps in 2026 (Tested & Compared)

Last updated : 19 August, 2026 25 min read

13 Best Shopify Popup Apps in 2026 (Tested & Compared)

Allan Vu

Allan Vu

Digital Marketing Specialist

5/5 - (1 vote)

Most guides to Shopify popup apps are written by companies that sell a popup app, and every one of them ranks its own product first. They also treat all popups as the same product, which they are not. A size chart popup and an email capture popup solve different problems. This guide sorts thirteen apps by the job they actually do, using data checked against live App Store listings. It was written by Charlie Ngo, Marketing Manager at BOGOS, who has spent the past three years testing Shopify promotion and conversion apps. BOGOS is our own app. It appears in one category below and we say so there.


TL;DR

  • Popup apps are not interchangeable. Pick by the job you need done, not by star rating.
  • Email and SMS capture: Pop Convert for predictable pricing, SendWILL for free today, Shopify Forms to stay inside Shopify.
  • Gamified capture: Wheelify. Quizzes and live Shopify targeting: Sleeknote.
  • Upsell and cross-sell: BOGOS, which opens a product popup from the cart. BOGOS is our own app and is labelled as such below.
  • Social proof: SP Sales Pop up or Qikify. Sale banners and countdowns: Attrac.
  • Size guidance that reduces returns: Kiwi Size Chart. Age gating: Blockify.
  • SendWILL is free today. The developer announced paid plans in July 2026.
  • Privy no longer has a free plan, despite what most guides still say.
  • Every rating, price, and feature below was checked against live Shopify App Store listings on 19 August 2026.

1. Types of popups you can run on Shopify

The Shopify App Store lists more than 330 pop-up apps. They fall into eight jobs.

  • Email and SMS signup popups – collect contacts to market to later
  • Marketing platform popups – capture contacts and send the campaigns from one tool
  • Gamified and interactive popups – spin-to-win wheels, scratch cards, quizzes, and surveys
  • Upsell and cross-sell popups – show relevant products once something is in the cart
  • Sales and social proof popups – display recent purchases and live visitor activity
  • Announcement popups and bars – promote sales, free shipping, and countdowns
  • Size chart popups – give fit guidance and reduce returns
  • Age verification and consent popups – gate access and meet legal requirements

The sections below cover the best app for each of these jobs.

If you are new to Shopify and want to know what each type of pop-up does, read our detailed guide here: Shopify Pop-Up Guide: Types, Free Setup, and Best Apps


2. How we tested and ranked these apps

We check every app against the same criteria: feature depth, pricing and value, performance, customer support, review patterns, and developer track record. Our full method is published in How We Judge a Shopify app.

For this article we used four sources. Live Shopify App Store listings supplied every rating, price, and feature claim. Developer documentation confirmed how features work. Merchant reviews on the App Store supplied the complaints and the praise, read for repeated themes rather than isolated comments. The Shopify Help Center and Google Search Central supplied policy details.

We did not rank these apps one to thirteen. A ranked list implies the apps compete, and most of them do not. Blockify does not compete with Kiwi. Sorting by job is more useful than sorting by score.

Two disclosures. First, BOGOS is our own app, and it appears in the upsell and cross-sell section. We flag it again there. Second, this article used AI assistance for research and data collection. Every figure was verified by a person against the source listing, and the writing and editing are ours.

All figures were verified on 19 August 2026. App Store ratings change weekly, so check the listing before you install.


3. Shopify popup apps compared

AppRating and reviewsBest forMain conPricing
Pop Convert4.9 (8,589)All-round email captureEnglish onlyFree plan, then $15 to $129/mo by Shopify plan
SendWILL4.9 (7,483)Free email captureNo A/B testing, paid plans announcedFree
Shopify Forms4.5 (671)Staying inside ShopifyVery limited featuresFree
Privy4.5 (3,969)Popups plus email and SMSUsage charges billed outside ShopifyFrom $24/mo by pageviews
Klaviyo4.7 (2,965)Stores already on KlaviyoOverkill for popups aloneFree to install
Wheelify4.7 (652)Spin-to-win gamesSingle-purposeFree to install
Sleeknote3.5 (3)Quizzes and live targetingAlmost no review historyFrom $69/mo by visitors
BOGOS5.0 (4,000)Cart-triggered product offersDoes not capture emailsFree plan available
SP Sales Pop up4.9 (980)Recent-purchase notificationsSingle-purposeFree to install
Qikify5.0 (569)Social proof plus captureSmaller review baseFree plan available
Attrac5.0 (1,045)Banners and countdownsNot a capture toolFree plan available
Kiwi Size Chart4.8 (1,030)Fit guidanceApparel-focusedFree plan available
Blockify4.9 (298)Age verificationSingle-purposeFree to install

4. Email & SMS List Building

Newsletter signup pop-up is the largest category and the one most merchants search for. A good app here captures the contact, syncs it cleanly to your email tool, and does not drive shoppers away.

#1 Pop Convert

️🏆 Best for: stores that want capture, banners, and A/B testing without the bill rising as traffic grows.

  • Pricing: Free – $129/month. 90-day free trial
  • Rating and reviews: 4.9 (8,589 reviews)
Pop Convert

Pop Convert is the largest popup app in the category by review count. It carries the Built for Shopify badge and has been on the App Store since February 2021. It combines popups, smart bars, banners, and gamified campaigns in one tool.

The free plan covers 1,000 unique visitors and 50 subscribers per month. Paid plans run $15 on Shopify Basic, $29 on Grow, $79 on Advanced, and $129 on Plus, and one subscription covers up to five stores.

The pricing model is the reason to choose it. Most popup apps charge by pageviews or visitors, so the bill rises as your store grows. Pop Convert charges by your Shopify plan instead. A store at 5,000 monthly visitors and a store at 500,000 pay the same amount on the same Shopify plan.

Key features

  • Popups, smart bars, banners, and spin wheels
  • Exit intent, geolocation, and custom URL triggers
  • A/B testing
  • More than 250 templates
  • Segmentation, tagging, and reporting
  • APIs and webhooks

Pros

  • Cost stays flat as traffic grows
  • Lowest rate of negative reviews in this article at 0.4%
  • A/B testing included, which the free competitors lack
  • One subscription covers five stores
  • 90-day trial is unusually long

Cons

  • English only, which limits stores selling in other languages
  • The free plan caps at 50 subscribers per month, so it runs out quickly
  • Sub-50ms load time is the developer’s own claim, not independently measured

What merchants say

Support speed is the most repeated theme. Merchants describe replies within minutes, and several reviews come from stores that have run the app for three years or more. Template quality and ease of setup come up often.

Complaints are rare. Of 8,589 reviews, 32 sit at one or two stars, which is the lowest proportion of any app here.

#2 SendWILL Popup Email Marketing

️🏆 Best for: a new store that needs email capture at no cost.

  • Pricing: Free
  • Rating and reviews: 4.9 (7,483 reviews)
Sendwill

This app carries the Built for Shopify badge and has been listed since October 2022. You may know it as EcomSend. The listing was renamed to SendWILL, and before that it was called Trustoo. Most other guides still use the old name.

SendWILL is free and full-featured, which explains the review volume. It handles popups, exit intent, spin wheels, and discount codes, and it syncs subscribers into Shopify so any Shopify marketing app can use them.

One thing to know before installing. In a public reply to a merchant review dated 6 July 2026, the developer stated that email notices about paid plans went out at the end of June, with paid plans planned for launch in mid-to-late July. The listing still shows the app as free. Treat the free plan as current rather than permanent.

Key features

  • Email and SMS popups, exit intent, spin the wheel
  • Discount code generation
  • Visual editor with no code required
  • Support for 23 languages
  • Works with Klaviyo, Mailchimp, SMSBump, and Privy

Pros

  • Free with no feature paywall today
  • 23 languages, the widest coverage in this article
  • Support responds quickly, and merchants name individual agents often
  • Built for Shopify badge

Cons

  • No A/B testing, which matters once you want to improve results
  • No double opt-in, which UK and EU merchants have flagged as a GDPR problem
  • Paid plans have been announced
  • Requests broad data access including browsing behaviour, IP address, and theme editing

What merchants say

Setup speed and support quality dominate the positive reviews. Merchants report replies within minutes and name agents by name.

Three complaints repeat. Some merchants report the popup continuing to appear after uninstalling. Some report spam signups entering the customer list. UK merchants raise the missing double opt-in.

One merchant reported in June 2026 that generated discount codes were not locked to individual customers and spread publicly. The developer confirmed the problem and replied that each code now generates its own discount rule and binds to a specific customer.

#3 Shopify Forms

️🏆 Best for: merchants who want email capture without adding a third-party app.

  • Pricing: Free
  • Rating and reviews: 4.5 (671 reviews)
Shopify Forms

Shopify Forms is Shopify’s own capture tool, listed since November 2022. It creates inline forms and popups, applies discounts, and feeds submissions into customer profiles and Shopify Email.

It is the safest option on data handling and the weakest on features. Most competing guides leave it out entirely, which is worth noticing.

Key features

  • Popup and inline forms
  • Discount incentives
  • Exit intent
  • Metafield capture for custom data
  • Translation into 21 languages
  • Works with Shopify Email and Shopify automations

Pros

  • Free with no usage cap disclosed
  • Built and supported by Shopify
  • Narrower data permissions than most third-party popup apps
  • 21 languages
  • Data stays inside your Shopify customer records

Cons

  • No A/B testing, no games, no announcement bars, no geolocation targeting
  • Merchants cannot resize the popup
  • No control over how long a dismissal lasts
  • The weakest rating distribution here: 12.4% of reviews are one or two stars

What merchants say

Merchants describe it as reliable but shallow. The common request is more control. Reviewers ask to resize the popup, to set a dismissal window of 14 to 30 days, and to move the close button away from the headline.

Positive reviews come from merchants who wanted something simple and got it.


5. Gamified & Interactive Campaigns

Interactive formats ask the shopper to do something before they get the offer. Done well, they lift signup rates. Done badly, they add friction.

#1 Sleeknote

️🏆 Best for: Shopify brands that want more from a popup than an email signup box.

  • Pricing: $69 – $115/month. 14-day free trial. No free plan
  • Rating and reviews: 3.5 (3 reviews)
Sleeknote

Core plans run $69 per month for 25,000 visitors and $83 for 50,000. Adding gamification raises this to $95 and $115. Pricing is metered by monthly store visitors.

Sleeknote builds popups and onsite campaigns that read your store data live. It triggers on cart value, pulls product carousels from your Shopify collections, and personalises campaigns based on what a shopper has been browsing.

The editor gives real design control, including separate mobile and desktop versions of the same campaign. Campaigns match the store rather than looking like an add-on.

Sleeknote has operated in Europe for years but arrived on the Shopify App Store in March 2025, so its review history there is short. Danish apparel brand Rains is among the merchants who have reviewed it.

Key features

  • Drag-and-drop editor with custom fonts and separate mobile and desktop designs
  • Shopify targeting on cart value, product pages, collections viewed, and location
  • Product carousels built from Shopify collections in one click
  • Gamification on the higher tiers: spin to win, scratch cards, quizzes, daily offers
  • Exit-intent, scroll, time, and click triggers
  • Frequency capping, so returning shoppers do not see the same popup twice
  • Multistep forms, countdown timers, and phone capture for SMS
  • A/B split testing, goal tracking, and a campaign analytics dashboard
  • Sends leads to Klaviyo, Mailchimp, HubSpot, Campaign Monitor, and Zapier

Pros

  • Campaigns look like part of the store rather than a template
  • Targeting reads live Shopify data, so cart value and product behaviour work without setup work
  • Gamification is a developed part of the product, not a single wheel template
  • Support runs on live chat, email, and phone with real staff
  • Frequency capping is rare at this level and protects returning customers

Cons

  • No free plan, and pricing rises with monthly store visitors
  • Gamification costs $26 more per month than the equivalent Core plan
  • The app captures and segments leads, but you still need an email tool to send campaigns
  • Only three App Store reviews so far, so merchant feedback is thin
  • English only

What merchants say

Feedback on the App Store is limited to three reviews, so treat it as early rather than settled.

The positive reviews praise setup speed and integration. One Danish merchant highlighted that advanced targeting can now be configured inside the Shopify app without working through Sleeknote’s separate data layer. Another described the builder as intuitive enough to use without technical help.

One merchant left a one-star review in October 2025. They found setup unintuitive and could not find a cancellation button inside the app. Sleeknote replied the next day, explaining that uninstalling cancels the subscription automatically, and said the unclear flow had been flagged for a fix. Sleeknote’s CEO replies to reviews personally.

#2 Wheelify Spin Wheel Discount

️🏆 Best for: stores that want a spin-to-win discount game.

  • Pricing: Free to install – $39.99/month
  • Rating and reviews: 4.7 (652 reviews)
Wheelify

Wheelify carries the Built for Shopify badge. It does one thing. It runs a spin-the-wheel popup that trades an email address for a prize.

The wheel is configurable. You set the prizes, weight the odds, and control when the popup appears.

Key features

  • Spin wheel popup with configurable prizes
  • Weighted odds per prize
  • Email capture tied to the prize
  • Discount code generation
  • Email popup as an alternative format
  • Theme-matched styling

Pros

  • Free to install
  • Built for Shopify badge
  • Odds control prevents giving away the best prize too often
  • Simple to configure

Cons

  • Single-purpose, so you will need a second app for other popups
  • Gamified popups suit some brands and clash with others
  • Smaller review base than the general capture apps

What merchants say

Merchants report higher signup rates than a standard email popup, and setup is described as quick. The most common criticism is fit: the format works for value-driven stores and sits awkwardly on premium brands.


6. Built-in Email & SMS Marketing

These apps capture the contact and send the campaigns. You get one tool instead of two, at a higher price and with usage-based billing.

#1 Privy

️🏆 Best for: small and mid-sized stores that want popups, email, and SMS from one supplier.

  • Pricing: From $24/month. No free plan
  • Rating and reviews: 4.5 (3,969 reviews)
Privy

Plans start at $24 per month for popups covering 10,000 monthly pageviews, $30 for email covering 1,500 contacts, and $45 for email and SMS. Pricing is metered by pageviews, then by contacts.

Privy is one of the oldest apps in this category, listed since June 2015. It was renamed from Privy ‑ Pop Ups, Email, and SMS to Privy ‑ Email, SMS and Pop Ups, which reflects where popups now sit in its product.

Two corrections are worth making, because most guides get both wrong. Privy has no free plan. It starts at $24 per month. And several third-party sites still report review counts above 24,000. The live listing shows 3,969.

Key features

  • Popups, flyouts, banners, and mini quizzes
  • Drag-and-drop email editor
  • SMS campaigns and cart saver texts
  • Automated flows for welcome, abandoned cart, and win-back
  • A/B testing
  • Works with Klaviyo, Mailchimp, Attentive, Postscript, and Smile.io

Pros

  • One supplier for popups, email, and SMS
  • Ten years of operating history on Shopify
  • Support includes phone and video calls, which merchants praise by name
  • A/B testing included

Cons

  • Charges may be billed by Privy separately from your Shopify invoice
  • Usage-based fees surprise merchants, with several reporting bills well above the plan price
  • Some merchants report billing continuing after uninstall
  • 6.1% of reviews are one or two stars, roughly fifteen times Pop Convert’s rate
  • Only four languages

What merchants say

Support is the strongest theme in the positive reviews. Merchants name specific staff and mention weekly video calls and phone access, which is rare in this category.

Billing is the strongest theme in the negative reviews. The pattern repeats: a merchant signs up at a low monthly price and finds themselves charged more once usage is counted. One reported signing up at $15 and being billed $45. Others report price increases and difficulty cancelling.

#2 Klaviyo

️🏆 Best for: stores already paying for Klaviyo.

  • Pricing: Free to install – $20/month
  • Rating and reviews: 4.7 (2,965 reviews)
Klaviyo

Klaviyo includes signup forms and popups inside its email and SMS platform. If you already run Klaviyo, you may not need a separate popup app at all.

The forms are competent rather than exceptional. They handle email and SMS capture, teaser states, and targeting, and every subscriber lands in Klaviyo with the right tags and no sync delay.

Key features

  • Native signup forms and popups
  • Email and SMS campaigns and flows
  • Segmentation built on full purchase history
  • A/B testing
  • Revenue attribution per form

Pros

  • No sync step between the popup and the email tool
  • Subscribers arrive already segmented
  • Revenue attribution is stronger than any standalone popup app here
  • No extra subscription if you already pay for Klaviyo

Cons

  • Expensive if you want it only for popups
  • Design control is narrower than a dedicated popup builder
  • No spin wheels, size charts, or age gates
  • Pricing rises with contact count

What merchants say

Merchants running Klaviyo generally describe the forms as good enough and appreciate having one less app. Those who want heavier design control tend to pair Klaviyo with a dedicated popup app instead.


7. Upsell & Cross-sell Offers

This category inverts the usual purpose. Other popups open to take something from the customer, an email address. An upsell & cross-sell pop-up opens to offer something at the moment the customer is already buying.

BOGOS

️🏆 Best for: stores that want a cart-triggered popup showing relevant products, rather than one that collects an email address.

  • Pricing: Free – $109./month. Free trial available
  • Rating and reviews: 5.0 (4,000 reviews)
BOGOS free gift bundle upsell

BOGOS has been on the App Store for eleven years, formerly as Free Gifts by Secomapp. It runs gift with purchase promotions. The offer reaches the customer through a gift slider, which is a popup that opens on the storefront.

You choose what triggers it. Two common triggers are a specific product entering the cart, or the cart reaching a set value.

The slider then shows products tied to what the customer already added. A shopper who adds a jacket sees the matching accessories. A shopper who crosses a spend threshold sees the items they can now claim. The offer is a gift with purchase, but the effect on the cart is upsell and cross-sell: the popup puts relevant products in front of someone who is already buying.

That is a different job from every other app in this article. Pop Convert and SendWILL open a popup to capture a contact. BOGOS opens one to move a second product into an existing cart.

Key features

  • Gift slider popup, triggered by product in cart or cart value
  • Auto add to cart as an alternative to the slider
  • Tiered offers, so the popup changes as cart value rises
  • Product and collection targeting to control which items appear
  • Checkout upsell and thank you page offers
  • Frequently bought together
  • Progress bar showing how close the customer is to the next reward
  • Real-time analytics per offer
  • Supports POS and headless stores

Pros

  • Fires from a cart action, so it reaches shoppers with proven intent
  • Targeting controls exactly which products appear against which cart contents
  • Tiered offers push cart value upward in steps
  • Free plan available
  • Eleven years of operating history

Cons

  • Does not capture email addresses, so it will not build your list
  • No exit-intent, announcement, or social proof popups
  • Most stores will need a second app for list building
  • Setup takes longer than a simple email popup, because offers need rules

What merchants say

Merchants most often mention support. Reviews name individual agents and describe live chat help during setup, which matters because offer rules take configuration.

The other repeated theme is capability beyond Shopify’s native discounts. Merchants describe using BOGOS to run gift-with-purchase offers that Shopify’s built-in discount system cannot handle on its own.

The common criticism is the learning curve. Merchants setting up complex tiered offers for the first time report needing support to get the rules right.


8. Sales & Social Proof

These popups show what other shoppers are doing rather than making an offer. They are small, sit in a page corner, and ask nothing of the visitor.

#1 SP Sales Pop-up Social Proof

️🏆 Best for: showing recent purchases to build urgency.

  • Pricing: Free to install – $24.99/month
  • Rating and reviews: 4.9 (980 reviews)
Sp Sales Popup

SP carries the Built for Shopify badge. It displays a small notification when someone buys a product. It pulls from real orders, so the social proof is genuine.

Key features

  • Recent purchase notifications from real order data
  • Live visitor counts
  • Cart and checkout notifications
  • Display rules by page and product
  • Timing and frequency controls
  • Theme-matched styling

Pros

  • Free to install
  • Built for Shopify badge
  • Uses real order data
  • Sits in a page corner rather than blocking content, so it avoids interstitial issues

Cons

  • Single-purpose
  • Needs steady order volume to work, so new stores see little benefit
  • Adds no value if your products sell slowly

What merchants say

Merchants report a lift in add-to-cart rates on busy stores and describe setup as fast. The repeated caution is that low-traffic stores have nothing to display.

#2 Qikify Sales Pop-up and Proof

️🏆 Best for: social proof combined with an email capture popup in one app.

  • Pricing: Free – $19.99/month
  • Rating and reviews: 5.0 (569 reviews)
Qikify Sales Popup

Qikify carries the Built for Shopify badge. It combines sales notifications with a newsletter popup, so one app covers two jobs.

Key features

  • Sales and social proof notifications
  • Newsletter popup with email capture
  • Display and timing rules
  • Theme-matched design
  • Analytics per campaign

Pros

  • Two popup types in one app
  • Perfect 5.0 rating across 569 reviews
  • Free plan available
  • Built for Shopify badge

Cons

  • Smaller review base than SP or the dedicated capture apps
  • Neither function is as deep as a specialist app
  • No gamification

What merchants say

Merchants value having social proof and capture in one place rather than running two apps. Support quality is the most repeated positive theme.


9. Announcement Bars, Banners, and Countdowns

Announcement formats promote something. They do not collect anything, which makes them a different product from every capture app above.

Attrac Popup and Announcement Bar

️🏆 Best for: sale banners, free shipping bars, and countdown timers.

  • Pricing: Free – $29.99/month
  • Rating and reviews: 5.0 (1,045 reviews)
Attrac Popup

Attrac carries the Built for Shopify badge. It creates announcement bars, banners, popups, marquee headers, and countdown timers. It is the app to use when the message matters more than the signup.

Key features

  • Announcement bars and banners
  • Countdown timers
  • Marquee headers
  • Popup windows
  • Free shipping progress bars
  • Page and audience targeting
  • Scheduling for sale start and end times

Pros

  • Perfect 5.0 rating across more than a thousand reviews
  • Free plan available
  • Built for Shopify badge
  • Scheduling means sale banners appear and disappear on their own

Cons

  • Not built for email capture
  • Overlaps with capture apps that include banners, such as Pop Convert
  • You will still need a separate app to build a list

What merchants say

Setup speed and design flexibility lead the positive reviews. Merchants highlight scheduling as the feature that saves the most time during sale periods. Support responsiveness comes up often.


10. Size Charts & Fit Guidance

A size chart popup reduces returns rather than capturing leads. Apparel and footwear stores search for it under the same keyword as every other popup.

Kiwi Size Chart and Recommender

️🏆 Best for: apparel and footwear stores that want fewer returns from wrong sizes.

  • Pricing: Free – $26.99/month
  • Rating and reviews: 4.8 (1,030 reviews)
Kiwi Size Chart

Kiwi is installed on around 42,900 Shopify stores. It opens a size chart popup from the product page. It also runs a fit finder that asks a few questions and recommends a size.

The recommender is the reason to choose Kiwi over a plain chart app. It works for products where you cannot predict body size, including footwear, outerwear, and non-apparel items like pet collars.

Key features

  • Size chart popup with unlimited layouts
  • Fit finder that recommends a size from shopper answers
  • Automatic unit conversion between metric and imperial
  • Import charts from images, web pages, or CSV
  • Multiple tables, images, and video in one chart
  • Product and collection assignment rules

Pros

  • Large install base for a specialist tool
  • Fit finder goes beyond a static chart
  • Unit conversion removes a common source of returns
  • Free plan available
  • Import saves hours when you have many products

Cons

  • Only useful for products where size varies
  • Setup takes time if you carry many size variations
  • 4% of reviews sit at one or two stars, higher than the capture leaders

What merchants say

Support quality is the strongest theme, with merchants naming agents and describing fast help during setup. Reviewers repeatedly mention reduced returns and exchanges.

The most common criticism is the initial setup effort for stores with large or varied catalogues.


This is the only popup category that exists for legal reasons rather than marketing ones.

Blockify Age Verification 18+

️🏆 Best for: stores selling age-restricted products.

  • Pricing: Free to install – $39.99/month
  • Rating and reviews: 4.9 (298 reviews)
Blockify

Blockify carries the Built for Shopify badge. It adds an age gate that blocks store access until the visitor confirms their age. It also handles terms and conditions acceptance.

The important difference from a marketing popup is that this one blocks. A visitor cannot browse past it.

Key features

  • Age verification popup and full age gate
  • Country-specific rules
  • Terms and conditions acceptance box
  • Remembers the visitor’s answer
  • Custom design and messaging
  • Page-level rules so the gate applies where you need it

Pros

  • Free to install
  • Built for Shopify badge
  • Country rules suit stores shipping across borders
  • Google exempts legal-obligation interstitials, so the gate does not carry the usual ranking risk

Cons

  • Single-purpose
  • Blocking popups reduce traffic by design
  • Only relevant to specific product categories

What merchants say

Merchants in alcohol, vape, and similar categories describe it as straightforward and report that it does what compliance requires. Support responsiveness is the most repeated positive theme. Design flexibility is the most common request.


12. The best Shopify popup app for each popup type

Here is the whole article in one list.

  • Email and SMS signup popups: Pop Convert, or SendWILL for free, or Shopify Forms to stay native
  • Marketing platform popups: Privy, or Klaviyo if you already pay for it
  • Gamified popups: Wheelify
  • Quiz and survey popups: Sleeknote
  • Upsell and cross-sell popups: BOGOS
  • Sales and social proof popups: SP Sales Pop up, or Qikify
  • Announcement popups and bars: Attrac
  • Size chart popups: Kiwi Size Chart
  • Age verification and consent popups: Blockify

Most stores end up running two apps rather than one. Capture, upsell, and compliance are different products, and no single app covers all three well.


Conclusion

Popup apps are not a single product category. The right choice depends entirely on what you need the popup to do, which is why this guide sorts by job rather than ranking one to thirteen.

Start with the job. If you need contacts, look at Pop Convert, SendWILL, or Shopify Forms. If you need to lift cart value, look at BOGOS. If you need fewer returns, look at Kiwi. If you need to meet a legal requirement, look at Blockify.

Every rating, price, and feature here was checked against live Shopify App Store listings on 19 August 2026. Ratings and pricing in this category change often, and two of the largest apps here were renamed within the past year. Check the listing before you install, and we will recheck these figures periodically.

FAQs

Does Shopify have a built-in popup feature?

Yes. Shopify Forms is free, built by Shopify, and creates both popups and inline forms. It handles email capture, discount incentives, and exit intent.
It is limited compared with third-party apps. There is no A/B testing, no gamification, no announcement bars, and no geolocation targeting. Merchants also cannot resize the popup or control how long a dismissal lasts.
If you need basic capture and want to avoid a third-party app, Shopify Forms is enough. If you want to improve results over time, you will need something with A/B testing.

How many popups should a Shopify store run at once?

One capture popup at a time. Two popups competing for the same visitor cancel each other out.
Running different types together is fine, because they do different jobs and appear at different moments. An announcement bar, a size chart on product pages, and a cart-triggered upsell can coexist without conflict.
The rule is one popup per moment. If two would appear on the same page at the same time, set display rules so only one fires.

Do popups hurt your Google rankings?

Only in one situation. Google has stated that pages showing intrusive interstitials give a poorer experience, and that since January 2017 pages where content is not easily accessible from mobile search results may not rank as highly. The technique it names is a popup covering the main content right after a visitor arrives from search.
The risk applies to that first mobile landing page. Delayed, scroll-triggered, exit-intent, and cart-triggered popups all sit outside it. Google also exempts popups required by law, including age verification and cookie consent.

Do popup apps slow down your store?

Every popup app adds a script, so every one adds some weight. Well-built apps load asynchronously and barely affect page speed.
Two things matter more than which app you choose: how many popup apps you run at once, and the image weight inside the popup. Run a speed test before and after installing, and compare.
One caution merchants raise in reviews: some apps leave code in your theme after uninstalling. If you remove an app and still see the popup, check your theme files.

What is a realistic signup rate for a Shopify popup?

No reliable independent benchmark exists. The figures repeated online, including the common 3.09% average, trace back to studies no longer publicly available, and vendor claims of 8% to 15% come from companies selling the products they describe.
Measure against your own baseline instead. Record your rate for two weeks, then change one thing at a time. For rough context, one developer stated in July 2026 that most stores using their popup see 3% to 6%, though that is their own figure rather than independent data.

Like what you see? Share with a friend.

BOGOS Shopify promotions app trusted by 82K stores to run sales promotions, with 5.0 rating and 4,000+ reviews

Related Articles

Background Form

Subscribe to our email list
to receive news and discounts.