How to Set Up Shopify Free Gift With Purchase Based On Cart Value?

Setting up free gifts based on cart value is an effective strategy for increasing average order value by encouraging customers to reach specific spending thresholds.

In this guide, I will show you step by step how to implement cart value-based free gift campaigns on Shopify using both Shopify Native Features and a third-party free gift app like BOGOS.

I’ll also highlight the limitations of native discount features and explain why BOGOS provides a superior solution for professional gift campaigns, including Free Gift with purchase based on Cart Value.

How to Set Up Shopify Free Gift With Purchase Based on Cart Value?

Method 1: Using Shopify Native Discount

Shopify provides built-in discount features that allow you to create cart value-based free gift promotions at no additional cost to merchants.

However, these native tools come with significant limitations, with the biggest being that free gifts are not automatically added to the customer’s cart. Customers must manually add gift items to their cart, creating friction in the shopping experience and potentially reducing conversion rates.

The easiest way to solve this problem is to use BOGOS – a Shopify free gift app that automatically adds gifts to carts when thresholds are met, provides better customization, and offers superior analytics.

However, if you prefer to start with Shopify’s native features or want to understand the basic setup process, here’s how to implement cart value-based free gifts using built-in tools:

Step 1: Navigate to Shopify Admin Dashboard > Discounts > Create Discount

Step 2: Choose “Buy X Get Y” Discount type

Step 3: Choose Discount Method

• Automatic Discount: When customers reach the spending threshold and add the free gift product to their cart, the price of the gift will automatically be reduced to $0. The price shown on the cart page or in the cart drawer will already reflect the final amount they need to pay.
• Discount Code: With a discount code, customers must have both the qualifying product(s) and the gift product (at its regular price) in their cart. They will need to proceed to the checkout page, enter the discount code, and then the price of the gift product will be reduced to $0. The final amount payable will only be shown after applying the code at checkout.

Step 4: Set up a condition for the free gift promotion

For “Customer Buys” Section:

• First, select “Minimum purchase amount”
• Then, in the “Any items from” dropdown, choose “Specific products” if you want the threshold to apply only to certain items, or keep the default for any items.
• Then, enter your desired threshold amount in the quantity field
• Finally, use the search bar to browse and select specific products if you choose “Specific products.”

For “Customer Gets” Section:

• First, enter the quantity of free gifts customers will receive (e.g., 1)
• Then, in “Any items from” dropdown, select “Specific products”
• Use the search bar to browse and select the products you want to offer as free gifts.
• Finally, set Discount Value to 100% or choose the “Free” option.

Step 5: Other Settings

• Eligibility: Decide if this free gift promotion will be applied to specific customer segments or to all visitors.
• Maximum discount rules: Decide how many times a customer can use this discount
• Combinations: Combine this free gift promotion with other discounts (like free shipping)

Step 6: Save & publish your offer

Method 2: Use BOGOS to Create a Free Gift With Purchase Based on Cart Value

While Shopify’s native features provide a basic foundation for cart value-based promotions, BOGOS is an all-in-one promotion app that solves the free gift problem by automatically adding gifts to customers’ carts when they reach spending thresholds.

Beyond free gift promotions, BOGOS also allows customers to create bundles, upsell offers, and various discount promotions, making it a comprehensive solution for all your promotional needs.

BOGOS offers a free plan that includes essential free gift features, making it accessible for businesses of any size.

To set up a Shopify free gift with purchase based on cart value using the BOGOS app, you can follow these steps:

Step 1: Install BOGOS

Step 2: Navigate to BOGOS admin dashboard > All Offers > Create New Offer

Step 3: Choose Gift Offer > Spend X amount to get gifts

Step 4: Set up the gift offer main condition

• First, set the minimum cart value condition.
• Next, choose which products count toward the threshold.
• Finally, click “Add Main Condition” if you want to combine the cart value with other conditions, such as cart quantity.

Step 5: Set up sub-condition

This is where you choose which customer segments the gift offer will apply to. You can skip this step if you want the offer to apply to all customers.

Step 6: Select gift product

In this section, BOGOS allows you to choose between two types of gifts:

• Product gift: Offer actual products from your inventory as free gifts
• Shipping discount as Gift: Provide free or discounted shipping as a gift reward

For product gift:

• Set discount type to “Percentage” with “100” amount for completely free gifts
• Choose gift quantity: “Automatically all gifts” or “Number of gifts customer will receive” (enter specific number)
• Click “Select gifts” to choose specific products from your inventory as gift options

For Shipping discount as Gift:

• Set “Type” to “Percentage” and enter the desired discount amount.
• Check “Create Free shipping product” to make the shipping discount visible to customers at the cart step.

Step 7: Save & Publish your offer

Final Words

Cart value-based free gift promotions are proven strategies for increasing average order value by encouraging customers to reach spending thresholds. While Shopify’s native features provide a basic starting point, they require manual gift addition and offer limited customization.

BOGOS solves these limitations with automatic gift addition, customizable presentations, and comprehensive analytics. Whether you choose native tools or specialized apps, start testing cart threshold promotions with realistic targets and appealing gifts to boost your average order value.