How to Offer Shopify Free Gift with No Goal or Purchase Required?

Offering free gifts without any purchase requirements is a powerful marketing strategy that can help Shopify store owners build brand loyalty, attract new customers, and create positive shopping experiences. Unlike traditional promotional offers that require minimum purchases or specific actions, unconditional free gifts demonstrate genuine generosity and can significantly impact customer perception of your brand.

This comprehensive guide will walk you through the exact steps to implement no-strings-attached free gift campaigns on your Shopify store, covering both native Shopify methods and advanced third-party solutions that can streamline the process and provide better customer experiences.

2 Ways to Offer Shopify Free Gift with No Goal Or Purchase Required

Method 1: Using Shopify Native Discount

Shopify provides built-in functionality that allows you to offer free gifts with purchase, though with some limitations. Here’s how to set up free gifts with no goal or purchase required using Shopify’s native features:

Step 1: Navigate to Shopify Admin Dashboard > Discounts > Create Discount

Step 2: Choose “Amount off products” discount type

Step 3: Choose a Discount Method:

• Automatic Discount: The discount is automatically applied when customers meet a specific condition. However, since your goal is to offer a free gift with no purchase required, the discount will be applied automatically as soon as customers add the free gift to their cart.
• Discount Code: Customers must enter a discount code at checkout to receive the free gift. In this case, they need to add the free gift to their cart, proceed to the checkout page, and then enter the discount code.

Step 4: Set up free gift condition

• Discount Value: Set to 100%.
• Applies To: Select the products you want to offer as free gifts.

Step 5: Other settings

• Eligibility: Choose which customer segments you want the free gifts to apply to.
• Minimum Purchase Requirements: Select “No minimum purchase requirements” since you want to offer a free gift with no purchase necessary.
• Maximum Discount Uses: Set a limit on how many times customers can use this discount.
• Combinations: Decide whether this discount can be combined with other discounts.

Step 5: Set Start & End date for the discount

Step 6: Save and test it live.

Creating a Shopify free gift offer with no purchase required is simple and easy using Shopify Native Discounts, but still, the tool has its limitations that are worth considering:

☑️ Pros:

• No additional costs – built into your Shopify subscription
• Easy setup with a straightforward interface
• Direct integration with Shopify’s core functionality
• Quick implementation that can be completed in minutes

❌ Cons:

• Basic presentation with minimal visual customization
• No separation between gift inventory and regular stock
• Limited customer segmentation options
• Cannot create multiple gift options for customer selection
• No detailed gift campaign performance metrics

Method 2: Using a Shopify third-party app

You can also create a Shopify free gift promotion with no goal or purchase required using a Shopify free gift app. BOGOS is a comprehensive promotion app that transforms basic discount codes into sophisticated customer experiences with enhanced features that Shopify’s native tools lack:

• Enhanced Customization: Customizable popups that match your brand with personalized colors, fonts, and messaging.
• Interactive Gift Selection: Allow customers to choose their preferred free gift from a curated set of products with real-time availability
• Comprehensive Analytics: Detailed tracking tools to monitor gift selection rates, campaign performance, and customer engagement metrics
• Advanced Targeting: Sophisticated customer segmentation and targeting rules for different audiences

BOGOS offers a free plan for all customers with free gift features available, making it accessible for businesses of any size.

To set up a Shopify free gift with no goal or purchase required using the BOGOS app, you can follow these steps:

Step 1: Install BOGOS

Step 2: Navigate to BOGOS admin dashboard > All Offers > Create New Offer

Step 3: Choose Free Gift Offer type

Step 4: Choose “Create manually”

Step 5: Enter the offer title, Start & End dates for the offer, and set up Main Conditions

Step 6: In the offer’s Main Condition, choose Cart Value Condition

Step 7: In Main Condition

• Set Cart Value Min Condition to 0
• Choose “any products” in the Condition will apply to.

Step 8: Add sub-condition

You can choose to apply this discount to specific customer segments. If you skip this condition, by default, the promotion will automatically be applied to all customers.

Step 9: Select Free Gifts

BOGOS allow you to set up free gift with 3 options:

• Choose a product or multiple products as free gift.
• Let customers choose free gift from a set of products
• Set Shipping discount as free gift.

Step 10: Save & test your live offer

Final Words

Offering free gifts without purchase requirements is a powerful strategy to build customer loyalty and attract new shoppers. While Shopify’s native discount features provide a basic starting point, they come with significant limitations in customization and analytics.

For businesses seeking professional free gift campaigns, apps like BOGOS offer advanced functionality including customizable popups, interactive gift selection, and comprehensive tracking tools. Whether you start with native features or invest in specialized apps, begin with small test campaigns and expand based on performance results.