Shopify Build Your Own Bundle: Let Customers Create Custom Bundles on Shopify

Building your deals in a way that your consumers can relate to them is always a winner. One of the best ways of achieving this is through Shopify build your own bundle function. It allows you to sell a variety of products in packages, thus enhancing consumers’ experience and their purchasing rates.

In this blog post, we will understand its definition, how to create it with a specific app, and its key advantages. Let’s get started!

1. What is Shopify Build Your Own Bundle?

Picture yourself stepping into a candy store. The owner asks you to choose your favorite candies to create your sweet bag. That’s exactly what Shopify  build your own bundle is like! Customers pick a few items from a range of choices to form their unique set.

Here’s how it works: You implement bundling using an order fulfillment app added to your Shopify store. You select the products you want in the bundle. Depending on the number of products the customer picks, you offer specific discounts.

Customers can choose the services they need from your store and bundle them. The more products your store offers, the bigger the discounts you can give. 

Unlike a mix-and-match bundle, where customers choose from a fixed group of products, build your own bundle allows them to select from different categories store-wide with no limit on the number of products. This means more flexibility and exciting discounts, like 10% off any three items or 15% off five items.

Read more: A Comprehensive Guide Of Shopify Product Bundle

2. The Benefit of Using Shopify Build Your Own Bundle

Enhanced Customer Engagement

Build Your Own Bundle lets customers shop interactively. They can make their own bundle and join the process of getting the perfect set of products. This level of involvement can help one linger on your site for a long time, shopping and enjoying the experience.

Mixing and matching items is, therefore, more likely to lead to combinations for new products. Deep engagement with your brand will, more often than not, lead to customers being more satisfied and loyal.

Useful Customer Insights

When customers configure their own bundles, they are telling you what they want. That is valuable information for your business. You can see which products often accompany each other, thus picking up your customers’ preferences. This gives you an idea of what kind of inventory to keep and serves as inspiration for new product ideas.

For instance, if many of the customers would wear a particular shirt with a specific jacket, you might consider producing them in the future as an already paired set.

Flexibility of Changing Seasons and Trends

Creating a bundle allows you to keep your store constantly fresh and exciting. As seasons turn or new trends develop, the products available to be bundled can be updated easily.

For instance, in summer, there might be a “Create Your Perfect Picnic Kit” bundle, while it could transform into a “Cozy Movie Night” bundle during winter. This flexibility will help keep your store interesting and encourage customers to come back to see what’s new.

3. Real-life Examples of Shopify Build Your Own Bundle 

We’ve chosen these great brands – Shay and Blue, Seven Miles Coffee and Partake Foods—to claim their Shopify BYOB strategies. These really stand out in the areas that improve conversions: clear value propositions, great images, and smart pricing. Let’s check them out!

Shay and Blue

Shay and Blue offers a 10ml perfume option. Customers can choose either 3 or 5 fragrances to create a personalized set. The 3-fragrance set (Portable Trio) costs £45, while the 5-fragrance set (Portable Treasure) costs £75. This represents a savings compared to buying individual 10ml perfumes priced at £25 each.

Why do we love this bundle? This bundle is great for fragrance fans who want to try different scents without buying full-sized bottles. The big discount makes it easy to sample more fragrances. The travel-friendly 10ml size is perfect for use on the go or for switching scents often. It’s a smart way for Shay and Blue to show off more of their products while offering good value.

Seven Miles Coffee

Seven Miles Coffee offers a subscription service that allows customers to build their own coffee bundles. This service provides freshly roasted coffee delivered straight to your door, with the flexibility to skip, pause, or cancel anytime.

Customers enjoy a 10% discount on the regular price and free shipping for all 1kg coffee bags. The options include whole or ground coffee beans, coffee pods, cold brew, and decaf.

Stojo

Stojo retails collapsible, sustainable food and drink accessories. Their build-your-own bundle strategy enables customers to save 15% off the accumulated product value when purchasing a bundle.

We love this bundle as it offers a flexible bundling strategy, letting customers choose what they want while saving 15%. They have popular bundles, like the back-to-school bundle, and a colorful, eco-friendly brand image that makes them attractive. Plus, their “slot machine” style display of customer reviews shows strong proof.

In this case, what differs are the strategies that these brands use to make their bundles all the more irresistible. So, if you need a little inspiration for your Shopify build your own bundle strategy, take a look at these great examples!

4. Top 3 Shopify Build Your Own Bundle Apps

To help you navigate the world of bundle-building apps, we’ve put together a list of the top 3 contenders on Shopify. We focused on Shopify product bundle apps with great user reviews, ease of use, and strong features to boost your store’s potential.

Let’s take a quick look at how they compare before diving into each app in detail:

App Name	Rating & Reviews	Pricing	Key Features	Pros	Cons
Wide Bundles – Quantity Breaks	4.9 / 897	From $18/month.	– Quantity breaks – BOGO – Customizable bundles	– Easy to use – Flexible bundling options – Good customer support	Limited design customization in the basic plan
Fast Bundle: Bundles Discounts	4.9 / 742	Free plan available.	– Bundle Builder – Subscription bundles – Volume discounts – AI-powered frequently bought together	– Feature-rich – Excellent customer support – Supports subscriptions	Can be overwhelming for beginners due to the extensive features
Bundler – Product Bundles	4.9 /	From $7/month.	Pre-built and customizable bundles Volume discounts Bulk discounts Time-based offers Abandoned cart recovery	– Affordable – Great for both simple and complex bundles – Strong discount features	– Lacks some advanced customization options compared to other apps – Limited integrations

#1 Wide Bundles – Quantity Breaks App

Wide Bundles is great for boosting your average order value (AOV) by offering product bundles and quantity discounts. This app lets you easily create bundles, BOGO deals, and quantity breaks that fit smoothly into your store’s design.

It removes the variant selector, integrating it right into the widget to make buying smoother and increase conversions. Wide Bundles is customizable and works with all upsell apps, side cart apps, or page builders. Plus, you can add custom texts to the offers to make them more attractive to your customers.

• Shopify rating: 4.9 ⭐ (897)
• Price:
  • Basic Plan: $18/month
  • Advanced Plan: $36/month
  • 14-day free trial
• Pros:
  • Customizable widget design
  • No discount codes are needed, so you can use them at checkout
  • Integrates with various upsell and page builder apps
• Cons:
  • Higher cost compared to some alternatives
  • It may require more setup time to customize it fully
• Suitable for: Stores looking to increase their average order value with customizable bundle offers and quantity discounts.

#2 Fast Bundle: Bundles Discounts App

Fast Bundle allows you to create irresistible offers on your combos (Bundle as a Product) and upsell. The app supports all combinations for any meaningful offer, including kits and sets. It will provide volume discounts, mix-and-match options, and AI-based frequently bought-together suggestions.

Fast Bundle is top-notch, with multilingual and multicurrency support. It works with different discount types and has bundle management features like analytics and discount stacking.

• Shopify rating: 4.9 ⭐ (742)
• Price:
  • Development Stores: Free
  • Standard (1K): $19/month or $182/year (save 20%)
  • Standard (3K): $49/month or $468/year (save 20%)
  • Standard (10K): $139/month or $1,380/year (save 17%)
• Pros:
  • Comprehensive bundle and discount options
  • Supports recurring subscription bundles
  • Advanced features like discount stacking and geo-location
• Cons:
  • Can be complex for beginners
  • Higher tiers can be costly for smaller stores
• Suitable for: Businesses looking for advanced bundle options and discount management features to maximize sales.

#3 Bundler – Product Bundles App

Bundler lets you upsell your bundle deals and increase revenue through quantity breaks and volume discounts. This app offers classic Shopify bundles, mix-and-match bundles, frequently bought-together options, and more.

Bundler is versatile, enabling you to create various bundle types like gift boxes, subscription boxes, and sample packs. The app’s discounts and bundle upsells are compatible with subscription models, making it a great choice for recurring sales.

• Shopify rating: 4.9 ⭐ (1633)
• Price:
  • Free Forever: Free to install
  • Premium: $6.99/month
  • Executive: $9.99/month
• Pros:
  • Affordable pricing plans
  • Wide range of bundle options
  • Compatible with subscription models
• Cons:
  • Limited advanced features compared to pricier apps
  • It may not offer as much customization
• Suitable for: Stores looking for an affordable and straightforward way to increase sales through bundles and discounts.

Winner: Fast Bundle is the best choice because it has the most features and helps you create great bundles and discounts. It’s a bit more expensive but worth it for all your options.

5. How to Create Shopify Build Your Own Bundle with Fast Bundle?

To create a Shopify bundle using the Fast Bundle app, follow these detailed steps:

If you need further assistance, Fast Bundle’s support team is available 24/7 to help with any questions or issues you might encounter.

6. Tips to Group Products in Shopify Build Your Own Bundle 

Classify by Type of Product

You can start by grouping your products by type. For example, selling clothes could involve creating product kits made from shirts, pants, or even accessories, making it easier for customers to find and buy products that are related to each other.

Think about what categories your customers are most interested in and start from there. Then, adding products to the cart will be simpler; hence, there is a likelihood of multiple purchases.

Complementary Products

Bundled products are used naturally together. For instance, somebody who purchases a camera would also need a memory card or camera bag. Bundling these things will make the shopping experience more convenient and easier for your customers.

In addition, it raises the value of each sale. It creates a superior buying experience where customers feel you have everything for them.

Based on Customer Purchasing Behavior

Use your store’s data to see what products are often bought together. Shopify analytics can show you patterns in your customers’ purchasing behavior.

For example, if customers frequently buy a laptop along with a mouse and keyboard, bundle these items. This not only meets your customers’ needs but also shows that you get their preferences, making them feel valued and understood.

Solving Customers’ Specific Needs

Think about specific problems your customers might face and create bundles that offer solutions. For instance, if you run a skincare store, you could bundle products to create an anti-aging kit.

This shows that your store offers thoughtful, complete solutions, making customers more likely to buy from you. Highlight how the bundle can solve a specific problem, which can be a strong motivator for sales.

Seasonal & Unique Products

Seasonal bundles are a fantastic way to cater to your customers’ changing needs throughout the year. Create special bundles for holidays, back-to-school, or summer vacations. These unique, limited-time offers can create a sense of urgency, encouraging customers to buy now rather than later. Seasonal bundles keep your store relevant and exciting, enticing customers to check back regularly for new deals.

7. What are the Disadvantages of Shopify BYOB & How to Avoid Them?

Creating custom bundles on Shopify sounds exciting. You offer your customers a chance to mix and match products, but it comes with challenges. Let’s explore the potential pitfalls and how you can avoid them.

Complex inventory management

Managing inventory for bundles can be tricky, as you must track everything separately and together. This can often result in stock problems.

For example, pretend that a customer has ordered one bundle, but one item that contains the code is out of stock. This is a no-win situation for both her and you.

To avoid this, you can use inventory management apps like Trunk or EasyScan. In addition, inventory alerts guarantee that you are alerted when stock levels are stripped down, which helps avoid any outdated stock situations. It is also important to keep an eye on your stock levels more often than not so that you can track accurate inventory.

Lower profit margin

While they attract customers, discounts can eat into your profits, leaving less money for growth and marketing.

To avoid this, calculate your costs carefully and ensure your bundle prices cover all expenses. Offering bundles with higher-margin items can help balance the discounts, making the bundles more profitable. Monitoring your sales data and adjusting your pricing strategy based on what sells best can help maintain healthy profit margins.

Marketing and promotion challenges

Promoting bundles is not as simple as single products. You need to highlight the value of the bundle and convince customers it’s worth buying. Creating compelling product descriptions that show how the bundle solves a problem or meets a need is essential.

Besides, using social proof by sharing customer reviews and testimonials about the bundles can also boost their appeal. Leveraging email marketing to send personalized offers to your subscribers can further enhance your promotional efforts.

Technical problems

Setting up bundles requires technical know-how. Mistakes can lead to a poor shopping experience, such as incorrect pricing or unavailable options.

To avoid technical problems, invest in quality apps approved by Shopify for bundling products. Thoroughly test the bundles before launching to ensure everything works smoothly. If you face technical difficulties, don’t hesitate to seek help from a Shopify expert.

8. Conclusion

We hope you find this blog post useful in understanding Shopify build your own bundle. This feature allows you to create your own unique bundles, making shopping more personalized and enjoyable. Give it a try and see how it can enhance your store!

9. FAQs