BFCM Success: Vesync Japan Generated $100K+ Revenue

In the smart home appliance industry, winning a single sale is not enough. The real goal is getting customers to fill their entire home with your products. That is how you build loyalty in an industry driven by seasonal sales and replacement purchases. Vesync, a global smart home company, understood this well. 

For BFCM 2025, their Japan team did not just run a simple discount campaign. They built a promotional ecosystem using three offers: mix-and-match bundles, volume discounts, and gift offers.

The result? Gift offer revenue jumped 150% (from $40,000 million to over $100,000), and the number of orders increased by 128%. In an exclusive conversation with Vesync’s eCommerce optimization team, we uncovered the secrets behind their BFCM success. Now, let us break down how they did it and how you can apply the same approach to your store.

About Vesync: Smart Living for Modern Families

Founded in 2011, Vesync creates smart household appliances designed to make daily life cleaner, healthier, and more convenient. The company operates two product lines that work together to create a complete smart home:

• Levoit: Air purifiers and fans for cleaner indoor air
• COSORI: Air fryers and kitchen appliances for healthier cooking

In this case study, we’ll take a deep dive into its Japanese store during the last BFCM 2025 season. This Japanese team set a clear goal: to increase the average order value and gross merchandise value. How can they? By turning single-product shoppers into multi-product customers. 

The Challenge: Appliance Brands Need More Than Single Discounts

Appliance brands face a unique challenge that fashion or beauty brands do not have: products are durable and last for years. You cannot rely on customers buying a new air fryer every month. This means sustainable growth has to come from three points:

• Higher AOV: Getting customers to buy the complete kit (main product + accessories), not just a single item.
• Consumable repurchases: Locking in recurring revenue from replacement filters, liners, and accessories.

• Cross-category upsell: Introducing customers to other product lines.

Simple percentage discounts cannot solve these challenges. Vesync needed a smarter approach. That is when they turned to use the BOGOS app and took advantage of a three-part promotion strategy that brought them a peak sales of $72,162 within one month. 

A Proven Strategy: Three-Step Promotional Approach

Instead of running one simple discount, Vesync built three complementary promotions. Each one served a different purpose in the customer journey, which we will walk through in the sections below.

Strategy 1: Use Mix & Match Bundles To Turn Single Buyers Into Bulk Purchasers

Vesync created a mix-and-match bundle for their COSORI air fryer line. Instead of discounting just the main product, they encouraged customers to purchase everything they needed for a complete cooking experience.

What makes this approach effective is that:

✅ Traditional bundles force customers to buy all items in the package, whether they need them or not. Mix-and-match bundles work differently.

✅ Shoppers can select only the add-ons they actually want while still unlocking the discount. 

💡 Offer example: Bundle the COSORI PRO LE 4.7L Air Fryer ($140) with an Accessory Set ($60) and Parchment Liners ($26) to unlock a $25 total cart discount.

Every element of this bundle was carefully selected to maximize conversion and AOV. Here is the logic behind each choice:

1️⃣ Main product selection

Vesync anchored the offer with the COSORI PRO LE 4.7L – a “hero” item with high sales and positive reviews. This is well-chosen because it leverages existing traffic and established customer trust to drive the conversion. 

2️⃣ Add-on selection

The accessory set and parchment liners are not random extras. They are functional products that help customers complete their cooking toolkit when using the air fryer. 

Furthermore, the price gap between the main unit and these add-ons is significant, with the extras priced 3 to 5 times lower than the fryer. When add-ons feel like small additions compared to the main purchase, customers are more willing to add to their carts.

3️⃣ Discount selection

When shoppers bundle an air fryer with accessories, they unlock a $25 discount on a $174 purchase, equivalent to 12.5% OFF. In the home appliance industry, where order values are substantial, this level of savings is enough to attract customers, but not so deep that it can erode the brand’s value.

In short, by presenting a complete kit with a direct discount, Vesync fundamentally changes how customers think. Instead of asking “Do I need these extras?”, shoppers start asking “Why don’t I get the complete set with a good discount?” The bundle reframes add-ons from optional purchases into smart shopping choices. 

Strategy 2: Utilize Volume Discounts To Lock In Repeat Purchases

Vesync added quantity break discounts on products that customers naturally need to repurchase: replacement filters for air purifiers and the bestselling air purifier itself.

💡 Offer example: Levoit Core Mini Replacement Filter ($30)

• Buy 2 filters → Save $3
• Buy 3 filters → Save $7

For consumable products like air filters, volume discounts are not just a promotion tactic; they are a strategic weapon for protecting market share and building long-term customer loyalty. 

1️⃣ Product selection

According to the Japan Electrical Manufacturers’ Association testing standards, users should replace their air purifier filters every 6-8 months. This makes filters the perfect candidate for volume discounts. Customers know they will end up replacing them after months of use, so buying in bulk feels like a smart decision.

2️⃣ Threshold setup

Vesync structured their quantity breaks smartly. When customers compare $3 savings (buy 2) versus $7 savings (buy 3), the winner is obvious. This is called the decoy effect, which quietly pushes shoppers toward the highest AOV option for the business.

Strategy 3: Reward Big Cart Value and Drive Cross-Category Discovery

Gift with purchase stands as one of the most popular promotion strategies in the e-commerce industry. Especially in the Japanese market, gift-giving is more than a polite gesture. It is a strategic practice shaped by long-standing cultural traditions. With gift sales alone reaching $102.100, let’s see how they achieved this. 

💡 Gift offer 1: Get a free Levoit Classic 36-inch Tower Fan ($110) when spending $300 sitewide

This offer was not limited to a specific product category. Whether customers were buying air purifiers or a mix of products, they could unlock this gift by reaching the spending threshold.

The Tower Fan gift (worth $110) represents almost 37% of the $300 threshold. This creates a perception of massive added value that a simple 15% discount could never match. 

But there is a deeper strategic benefit: the Tower Fan is a Levoit product. Customers who receive and enjoy the fan may later repurchase or explore other Levoit air quality products. The gift now naturally turns into a cross-category introduction.

💡 Gift offer 2: Get a free exclusive branded apron when you buy a specific list of air fryers

The apron was not sold anywhere in the store. Only air fryer buyers could get it. This simple offer solves two business problems:

1️⃣ First, it moves slow-selling products: Vesync linked the gift to air fryers that needed a sales push. The exclusive apron gave customers a reason to choose these models.

2️⃣ Second, it protects brand image: Deep discounts can make products look cheap. By offering an exclusive gift instead, Vesync kept prices intact while still giving customers a reason to buy. Inventory cleared. Brand stayed premium. 

How Vesync Promoted Their BFCM Offers

A great offer means nothing if customers never see it. Creating promotions is only a piece of the puzzle; making them visible at every touchpoint of the buying journey is what drives results. 

Vesync understood this deeply. With over a decade of experience optimizing e-commerce across global markets, the brand ensured every visitor discovered their BFCM promotions within seconds of landing on the site.

• Gift badges on product pages: Products with gift offers displayed a clear badge, immediately signaling added value. When shoppers browsed air fryers, they could instantly see that a free apron was included.
• Always-on gift icon on homepage: A persistent icon reminded visitors about current offers throughout their browsing session. This same icon also promoted a 10% discount for newsletter subscribers.
• Dedicated BFCM landing page: Vesync created a dedicated landing page highlighting all key offers in one place. This made it easy for shoppers to see the complete picture and plan their purchase to maximize value. Not sure where to start? A Shopify expert with 10 years of experience optimizing 30,000+ stores shares secret weapons for building a high-converting landing page. 

These three elements worked together to create a seamless experience. No matter where customers entered the site: homepage, product page, or landing page, they were guided toward the right promotions without feeling bombarded.

Remarkable Results: 150% Revenue Growth and 128% More Orders

The numbers speak for themselves. In November, which stands for BFCM month, Vesync’s Japan store saw remarkable growth. Gift offer revenue soared by 150%, from an August–September average of $40,700 to over $102,100. Order volume more than doubled, increasing from 249 to 567, and AOV grew by 10%. Additionally, revenue from the mix & match bundle and volume discounts reached $10,500.

Key Takeaways: What Other Brands Can Learn From Vesync’s Success

Vesync’s remarkable BFCM results were not built on a single promotion. They were built on three strategies working together to turn casual shoppers into loyal customers. Here are the key actionable lessons any Shopify merchant can apply:

• Build an ecosystem, not just a single discount: Combine bundles, volume discounts, and gift offers into one strategy. Each promotion type serves a different purpose, and together, they multiply results.
• Bundle bestsellers with functional add-ons: Start with hero products, then offer useful accessories priced 3-5x lower than the main item. Use mix-and-match bundles to let shoppers feel in control when they are able to choose only the add-ons they need, rather than buying a pre-set bundle.
• Use volume discounts to lock customers into your ecosystem: For consumables with predictable repurchase cycles, structure tiered discounts to keep customers with you longer. 
• Turn gifts into cross-category introductions: Give away items from a different product line to introduce customers to new categories and expand their relationship with your brand.
• Create exclusive items that money cannot buy: Offer gifts that are not available for purchase anywhere. This scarcity transforms a simple freebie into an exclusive reward that makes customers feel special.
• Make every offer visible at every touchpoint: Use gift badges, persistent homepage icons, and a dedicated BFCM landing page to ensure no visitor misses your promotions.

Wrapping Up

Vesync’s approach to Black Friday Cyber Monday 2025 was anything but conventional. By combining different offers, they not only boosted revenue but also transformed customer purchasing behavior. Whether you are looking to optimize your AOV or increase retention, this Vesync case study provides valuable insights for any brand aiming to make a lasting impact this 2026 BFCM season.