How to Add “You May Also Like” Section on Shopify? (With no App)

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The Shopify “You May Also Like” feature is a simple but effective way to suggest products your customers might be interested in. It can appear on product pages, in popups, or even after checkout, helping you subtly increase average order value without disrupting the shopping experience. 

In this guide, we’ll cover where and how to use it, ways to set it up (with or without apps), and tips to get the most out of it in 2025.

1. What Is the Shopify “You May Also Like” Section?

The “You May Also Like” section in Shopify is a personalized product recommendation feature designed to encourage upselling & cross-selling and increase average order value. It shows products that are similar or complementary to what the customer is currently viewing or has added to their cart. 

This feature helps shoppers discover more items without having to search manually, making the buying experience smoother and more engaging.

Where can it appear?

On-site sections: 

• Product pages – to showcase similar styles or items in the same category 
• Cart page or cart drawer – to prompt add-ons before checkout 
• Checkout page – for lightweight upsells that don’t interrupt the purchase flow 
• Thank-you page – for post-purchase recommendations that can bring customers back

Popup formats: Add-to-cart – shows matching items like accessories or bundles after a product is added.

Now let’s look at two quick examples of how stores use the Shopify “You May Also Like” section – one on-site, one as a pop-up.

WP Standard – On-site Section

WP Standard uses the Shopify “You May Also Like” feature as a static recommendation block on product pages. When viewing an item like a tote or wallet, shoppers are shown visually similar products directly below the main listing. 

This on-site section encourages browsing within the same product category and keeps customers engaged longer. It’s a clean, non-intrusive way to increase product discovery and cross-selling.

Allbirds – Popup Format

Allbirds integrates the Shopify “You May Also Like” feature into its cart drawer popup. After a customer adds an item to their cart, a “You Might Also Like” section appears with suggestions like socks or another pair of shoes. 

These real-time, action-based recommendations are well-timed and relevant, nudging users toward lightweight add-ons. This pop-up format is effective for increasing AOV without disrupting the checkout experience.

2. How to Add a “You May Also Like” Section Without Apps

You can create a Shopify “You May Also Like” section without any third-party apps by using Shopify’s built-in theme features and the free Search & Discovery app. 

This method is ideal for merchants who have a limited budget, but it still comes with some limitations like:

• No discounts are applied to upsell products.
• Limited in widget customization.
• No analytics tool for performance tracking.

Step 1: Add the “You May Also Like” Section Using Your Theme Editor

First, check if your theme supports product recommendations. Most modern themes like Dawn, Sense, and Warehouse do.

To add the section:

• Go to Sales Channels > Online Store in your Shopify admin.
• Click Customize next to your theme to open the Theme Editor.
• In the top dropdown, choose the product page template.

• Look for a section like “Related Products” and add it.

At this point, Shopify will auto-generate recommendations based on browsing and purchase data. But if you want more control over what appears, continue to the next step.

Step 2: Customize “You May Also Like” with the Search & Discovery App

Shopify’s Search & Discovery app lets you manually assign related or complementary products. It gives you full control over your Shopify “You May Also Like” section.

To customize:

• Go to the Search & Discovery > Open Recommendations tab > Click Add recommendations.

• Choose a product you’d like to add recommendations to.

• Under Add complementary products, click Browse and select up to 10 items.

• Click Browse under Related products, add up to 10 items, and check Hide auto-generated recommendations if needed.

• Click Save when done.

This method is simple, app-free, and integrates well with Shopify’s system.

Disadvantages of this method:

• Theme-dependent – Only works if your theme supports product recommendations.
• No discount support – You can’t bundle products or apply special pricing.
• Product page only – This setup won’t show recommendations on the cart, checkout, or thank-you pages.

If you want more flexibility with placement or discount logic, you may need a dedicated You May Also Like Shopify app.

3. How to Add a “You May Also Like” Section With Apps?

3.1 Add “You May Also Like” section as an add-ons section

If you want full control over your “You May Also Like” offers – where they appear, how they look, and whether they include discounts – BOGOS.io Free Gift is a top choice for the “You May Also Like” Shopify app. 

It lets you build fully customizable Shopify “You May Also Like” sections and show them in popups, like cart drawers or after add-to-cart actions. You can handpick products, apply bundle deals, and set smart display rules. 

Here’s how to set it up:

Step 1: Go to All Offers > Create Upsell Offer

In the BOGOS.io dashboard, head to the “All offers” tab and click “Create Upsell”. Choose “Upsell offer” from the offer types list. This allows you to manually build custom product suggestions.

Step 2: Select ‘Frequently Bought Together’ Layout

• Next, choose the “Frequently Bought Together” layout – don’t worry about the name, this layout works perfectly for Shopify “You May Also Like” recommendations.
• Click “Create Upsell” to proceed.

Step 3: Set Up Your Offer Details

• Under Upsell Information, name your offer (e.g., “You May Also Like #1”).
• Add a widget title (what customers will see, e.g., “You May Also Like”) and a short subtitle like “Purchase and save up to 10%.”
• You can also set a start and end time for the offer.

Step 4: Choose an Upsell Trigger

You can control where the FBT section appears:

• Always Display Upsell – Show it on all product pages.
• Selected Products – Display it only on specific products.
• Exclude Selected Products – Hide it from certain products.
• Apply to Specific Collections/Types/Vendors – Show it only for selected categories.

Step 5: Select the Products to Recommend

Choose how to pick up the upsell items:

• Manual – Select specific products
• Auto – Let Shopify’s AI suggest items
• Random – Pull from a collection

In this case, I manually pick 2–3 related or complementary products that fit the main item.

Step 6: Enable Discounts (Optional)

• Enable Discount to apply special pricing for FBT items.
• Set the minimum number of products required for the discount.
• Choose a discount type:
  • Percentage Discount (e.g., 20% off).
  • Fixed Amount Discount (e.g., $10 off).
  • Cheapest Item Free (Automatically applies to the lowest-priced item).

Step 7: Customize the Widget Look & Layout

• Click on Customize Upsell to adjust the widget design. 

• You can choose between Amazon-style or Stacked layouts, set how many products to show, and personalize fonts, colors, and button text (e.g., “Add selected items – 20% OFF”).

This is where your Shopify “You May Also Like” widget really comes to life – fully branded and conversion-optimized.

3.2 Add “You May Also Like” section as a conditional pop-up

If you want to show a Shopify “You May Also Like” popup and let customers choose one of several free gifts after meeting a certain condition, BOGOS.io Free Gift is perfect for this. 

This pop-up can be set to appear in two cases:

• When a shopper adds a specific product to the cart
• When the cart reaches a certain value (e.g. spend $500 to unlock a gift)

Here’s how to create a Shopify You May Also Like popup step by step:

Step 1: Go to BOGOS.io > All Offers > Create Offer

From the BOGOS.io dashboard, click All Offers > Create Offer, and choose Gift Offer as the offer type.

Step 2: Choose Your Offer Logic

Pick one of the common strategies:

• Spend X amount to get gift(s) – e.g. Spend $500 and get 1 gift
• BOGO / Buy X Get Y – e.g. Buy 1 jacket, get 1 cap 

In this case, I choose “Spend X amount to get gift(s)” as an example.

Step 3: Set Offer Info & Conditions

Set your offer title, start time, and define your trigger condition. For example:

• Cart value condition: Min: 500 → This means the popup only appears if customers spend $500 or more.
• Apply the condition to any product or a specific collection.

Step 4: Configure Free Gift Settings

Scroll down to Select Gifts. Set:

• Gift discount type: 100% (free gift)
• Number of gifts the customer will receive: 1 => This means the customer will see a popup with multiple options, but can only select one.

Click Select Gifts and choose 2–3 related items to display in the popup. These will act as your “You May Also Like” suggestions.

Step 5: Set Display Priority & Finish Setup

You can adjust priority if you have multiple offers, then click Save to activate the pop-up.

That’s it. Your “You May Also Like” Shopify popup is now ready. It will automatically appear when the cart meets the set conditions, boosting conversions by giving shoppers a personalized gift choice without needing any extra apps or manual coding.

4. Tips to Make Shopify’s “You May Also Like” Section Perform Better

Adding a Shopify “You May Also Like” section is a great start, but making it truly effective requires smart execution. Here are some proven tips to help you get more clicks, higher conversions, and better customer experience from your recommendations.

• Use smart placement (don’t overload pages)

Where you place your Shopify “You May Also Like” section matters just as much as what you put in it. Avoid stuffing it into already crowded areas, especially above the fold or near primary CTAs. 

Instead, place it where it feels like a natural next step, such as under product details, inside the cart drawer, or after an add-to-cart action. Clean spacing and focused placement help customers actually see – and act on – your suggestions.

• Combine with bundle offers or discounts

Don’t just recommend products – give customers a reason to buy more with bundled deals that feel too good to pass up. When your Shopify “You May Also Like” section pairs complementary items with a clear discount (like “Buy both and save 15%”), casual browsing quickly turns into higher-value orders. 

It’s classic buyer psychology: framing a suggestion as a smart deal makes shoppers feel like they’re winning. 

• Match product type or user behavior

The fastest way to kill trust is to show irrelevant suggestions. Instead of relying on Shopify’s default logic, use AI-powered apps like BOGOS.io that personalize your Shopify “You May Also Like” feed based on real behavior, like what a customer viewed, bought, or what similar shoppers engaged with. 

• A/B test copy like “You May Also Love”, “Recommended for You”

Sometimes it’s not what you show – it’s how you say it. Test different titles for your recommendation block to see which drives more engagement. “You May Also Like” is classic, but alternatives like “Pairs Well With”, “Complete the Look”, or “Others Also Bought” may perform better depending on your audience. 

A small tweak in wording can improve click-through rates and make your Shopify “You May Also Like” section feel fresher and more brand-aligned.

5. Conclusion

In a nutshell, the Shopify “You May Also Like” feature helps you boost sales by showing the right product suggestions at the right moments. For more control, smarter placement, and built-in discounts, try using the BOGOS.io app to create high-converting recommendations with ease.

6. FAQs