Shopify Mix and Match Bundle: The Ultimate Guide in 2024
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Good bundling strategies can resolve many matters for your Shopify store. It can increase the average order value, sales, revenue, and remove outstanding items in your inventory. Utilizing these strategies is crucial in developing a Shopify store.
A Shopify mix and match bundle is a type of bundle that is frequently used by Shopify merchants. So, why is this bundle so popular? What are the benefits and drawbacks of mix and max bundle? How to create it in Shopify? Let’s explore the details with us!
1. What is a Shopify mix and match bundle?
A Shopify mix and match bundle is a bundle containing interchangeable products. With this type of Shopify product bundle, customers can choose and combine different items into a single package. That means they can create their own personalized sets from various products, often at a discounted price compared to purchasing each item separately.
It has a mechanism similar to that of the build-your-own bundles. Yet, these two types of bundles are different in some ways. In the build-your-own bundles, the range of products is store-wide, and customers can choose items in various categories. Meanwhile, it’s usually within some selections for mix and match bundles. The discounts in the build-your-own bundles are more flexible than mix and match, which is more fixed and typically based on the number of products.
Because this bundling provides customers with the flexibility to choose items, it’s usually more appealing than being limited to a fixed set of products. It enhances customer satisfaction while helping Shopify merchants increase sales and reduce inventory. This approach is effective for businesses looking to offer a tailored shopping experience and boost their average order value.
2. How do you create a Shopify mix and match bundle?
To create a Shopify mix-and-match bundle, you’ll need the help of a third-party bundle app, as Shopify’s native discount feature does not provide this option.
BOGOS, a top-rated Shopify promotion app, gives users the ability to create Shopify mix-and-match bundles.
The best part of BOGOS’s mix-and-match bundling feature is that it allows customers to choose from a set of The best part of BOGOS’s mix-and-match bundling feature is that it allows you to create two types of bundles:
- A traditional mix and match bundle where customers can choose from a predefined set of products.
- Or more advanced mix and match bundles with different slots. For example, slot 1 could feature T-shirts, slot 2 could offer trousers, and slot 3 could include shoes, giving customers the flexibility to build their own bundles from various categories.
In addition to bundling, BOGOS lets you create various powerful offers like Buy One Get One (BOGO), Buy X Get Y, Quantity Breaks, and Volume Discounts.
Shopify rating: 4.9/5
Customer support: Documentation, FAQs, live chat, email, video call
Pricing: $23.99 – $79.99 per month
A Step-by-step guide to creating mix and match bundles with BOGOS.
Step 1: Click “Create bundle” and choose Mix and match bundle type
Step 2: Fill in the bundle name and block header
The bundle name is the campaign name that will be displayed in your admin dashboard, while the Block Header will be showcased to your customers on the product page. So, make sure to fill in a compelling header to attract your customers’ attention.
A Block Header will be displayed to your customers on the product page
Step 3: Choose the mixed items option
– Mix items from a list of products: this is the most traditional mix and match bundle where you can create a predefined set of products and allow customers to create their own bundle from that set of products.
– Each Mix item contains a different list of products: For this option, you can create a different set of products for each mix item slot.
– Set minimum quantity: Customers must purchase a product from each slot to receive the discount. If you choose to untick this box, customers will still receive the discount as long as they meet the overall quantity requirements, without needing to buy a product from each slot.
Step 4: Create a discount for each tier
In this part, you can create a different discount for each tier, so the more they buy, the bigger the discount they will receive.
You can choose from a percentage or an amount off value discount.
Step 5: Discount combination
For this step, you can choose to combine your mix and match bundle discount with another discount like order discounts or shipping discounts.
Step 6: Test your mix and match bundle
When published, the mix and match bundle will be displayed on your product page when customers view one of your listed products.
3. Why use Shopify mix and match bundles?
Increase The Perceived Value
Customers usually see these bundles as a better deal than buying products separately. That’s because they can choose their own preferred items. They usually come at a discounted price. So, customers will feel a sense of increased value, which encourages more frequent purchases.
Enhance Shopping Experience and Customer Loyalty
This bundling enables customers to create their own product combinations. So, it brings them the feeling of control and personalization. They appreciate the ability to choose items that meet their specific needs. This leads to an improved shopping experience and fosters loyalty.
Remove Excess Stock
Providing these bundles can help you remove excess stock, helping to clear out inventory. Slower-moving items can easily go with customers’ combinations. So, you can make room for new merchandise.
Attract New Customers
You can utilize mix and max bundles to create special promotions and offers and run targeted sale campaigns to attract new customers. This bundling option can help your store build its competitive advantage. It sets your store apart from competitors, making it more appealing to potential buyers.
Increase Average Order Value
Allowing customers to select and combine products means you encourage them to make larger purchases. Bundling can make customers buy many items at once, even including additional items they might not have thought to buy. Thus, you can increase the average order value via bundling.
4. What are the downsides of mix and match bundles, and how can they be avoided?
Complexity in Inventory Management
Complex inventory management can be the first downside when implementing the bundles. As you allow customers to choose the products, it will be more challenging to keep track of stock levels for each item. Overstocking some items while understocking others might happen.
Shopify inventory management apps like AI Inventory Management Report can help you avoid this matter. It updates stock levels in real-time when bundles are purchased. It can also automatically adjust inventory levels for the individual items included. Besides, you should regularly review inventory reports. This activity helps to ensure stock levels match demand and adjust purchasing strategies as needed.
Operational Challenges
Operational challenges are the next disadvantage when you run campaigns with mix and max bundles. Processing and fulfilling customized bundles may require additional steps, which may increase the time and effort needed. This can result in inefficiencies and higher operational costs.
To handle these disadvantages, you may consider using automation tools that can efficiently manage and prepare bundle orders. Software like Zapier or EasyShip, which integrates well with Shopify, may help in this case. They allow you to handle complex bundle orders more effectively. You may also train staff on handling bundles before implementing the campaigns to mitigate operational issues.
Inconsistent Pricing
The next issue is inconsistent pricing. Discounts and promotions can make bundles not match your individual products’ pricing. This can cause differences and confuse customers.
To avoid this, you should build a transparent pricing strategy. Your bundles should clearly reflect the value customers receive. The discount structure for bundles needs to be easy to understand. Besides, you must regularly review and adjust bundle pricing if necessary. That’s for making it consistent and competitive.
Potential for Lower Profit Margins
In some cases, adopting bundles can lead to lower profit margins. It happens if the discounts offered are significant or the cost of fulfilling and managing bundles outweighs the additional revenue generated. It’s a significant concern for Shopify merchants.
To prevent this situation from occurring, you should carefully calculate the costs associated with bundling. They include additional discounts offered and the costs for production and fulfillment. The bundle price must cover these costs while providing value to customers. You should also track and analyze the profitability of different bundles and amend pricing strategies to optimize margins.
Promotional Difficulties
Shopify merchants can also face difficulties in promoting bundling options. You must ensure customers are aware of your offers and understand how to take advantage of them. Poorly executed promotions may result in underperformance of bundles and missed sales opportunities.
To overcome promotional difficulties, you should build a careful marketing plan to market your bundles. Using different channels and clearly communicating the benefits of bundles are necessary. You will also need to monitor the effectiveness of your promotional efforts and adjust your strategies based on performance data.
5. Conclusion
Mix and match bundles are great strategies to increase your average order value while boosting customer satisfaction. Creating it is easy with the support of Shopify bundle apps. Try implementing it with careful preparation so that its benefits outweigh its drawbacks!
6. FAQs
Can I do bundles on Shopify?
Yes, you can. There are many Shopify apps that can help you create bundles. They allow you to provide product bundles, mix and match options, and discounts.
How do you create mix and match bundles in Shopify?
To create such bundles in Shopify, you will need to install a bundle app, e.g. Fast Bundle from the Shopify App Store. Configure the app to establish your bundle options and customize settings, then save and publish the bundles.
What is Bundle Builder in Shopify?
Bundle Builder is a Shopify bundle app. It allows you to create customizable bundles for your store. In other words, it can help you let customers build their own bundles by selecting items from a list of products.