Shopify Discount URL: A Comprehensive Guide on Discount Link (2024)

A Shopify discount link is a powerful tool that can help you boost sales by making it easier for customers to access discounts. While the most common use case of this link is automatically applying a discount code when a customer clicks the link, discount URLs offer many benefits that we will explore in more depth. 

In this guide, we’ll show you how to create these links, combine multiple discount codes, and even redirect them to strategic landing pages. By the end, you’ll know how to leverage this feature to drive more revenue and enhance your marketing efforts.

1. What is a Shopify Discount URL?

A Shopify shareable discount link is a URL that promotes a store and discount code and automatically applies the discount code to a customer’s cart at checkout. The Shopify discount URL can be embedded into campaigns, emailed, or shared on social media.

Key benefits of using shareable discount links:

• Easy to use: Customers don’t need to remember or enter a code, making it a smooth shopping experience. 
• Increased conversions: By making it easy to apply a discount, you can encourage more customers to complete their purchases. 
• Trackable: You can track the performance of your shareable discount link, allowing you to see how effective your marketing efforts are. 
• Flexible: Shareable discount links can be used in various marketing channels, making promoting your discounts to different audiences easy.

Unlike regular discount codes, shareable discount links don’t require customers to enter a code at checkout. Instead, the discount is automatically applied when the customer clicks the link. This makes it easier for customers to use the discount and reduces the likelihood of errors or frustration.

2. How to create a Shopify shareable discount link and auto-apply discount code?

Firstly, I must say that the ideal thing about making a Shopify discount URL is that it’s totally free! However, there is a limitation to keep in mind.

One problem is that if you use a discount code to create “Amount off products,” “Amount off orders,” or “Free shipping,” then it’s ok, but if you create “Buy X Get Y,” the customer will have to manually add the product to the cart to receive the discount. In addition, it will be impossible to combine multiple discount codes using the same discount link.

Detailed guide on how to create a Shopify discount link and auto-apply discount code

Step 1: Create a new discount
Log in to your Shopify Admin > Discounts > Create discount

Step 2: Choose your discount type

You’ll see three options:
– Amount off products: Choose this if you want to offer a specific amount or percentage off selected products.
– Amount off order: This option reduces the total order value.
– Free shipping: Use this to provide free shipping on orders.
For this example, let’s choose Amount off products.

Step 3: Choose the Discount code method
We’ll use a discount code instead of an automatic discount because automatic discounts don’t allow for shareable links. By using a discount code, we can create a link that automatically applies the discount at checkout.

Step 4: Set up your discount details
– Discount code: Enter a code for your discount (e.g., “SUMMERVIBE20”).
– Discount value: Choose a percentage or a fixed amount.
– Applies to: Specify the collections or products the discount applies to. Then, browse them.
– Minimum requirements: Set any minimum requirements for the discount to apply (e.g., minimum purchase amount or quantity of items).
– Customer eligibility: Choose whether discounts apply to all customers or specific ones. 
– Maximum discount uses: Select the number of times a discount code can be used

Step 5: Set active dates (optional)
Define the start and end dates for your discount. This is when the discount will be active and automatically applied at checkout.

Step 6: Save the discount and generate a shareable link

Click the “Save” button at the top right of the page. After saving your discount, you’ll see “Get a shareable link.” Click it, and then share the link with your customers.

Now that you have your shareable link, it’s time to share it with your customers! You can:

• Email: Compose an email to your target customers. Include the shareable link and explain the discount details.
• Social media: Share the link on social media groups or direct messages for specific customers.
• Customer service: If you have a customer service team, they can share the link directly with customers during interactions.

That’s it! With these simple steps, you can create a Shopify discount link and auto-apply a discount code at checkout.

Read more: Shopify POS discount: Custom Discount for Your Local Store with Shopify.

3. How to combine multiple discount codes using one link?

As I mentioned earlier, one of the limitations of Shopify’s shareable discount links is that you can’t combine multiple discount codes in the same link. This means you’ll need to find a workaround. Let me show you two possible solutions:

Solution 1: Combine automatic discount and discount code

This way, customers can receive multiple discounts, but there’s a catch. If you’re running multiple automatic discounts at the same time, it can get messy.

Shopify’s discount feature doesn’t have a priority system. It means if there are multiple discounts applied to the same product, Shopify will default to applying the largest discount and discarding the others. This applies to both automatic discounts and discount codes. This can lead to unexpected results.

Solution 2: Use a Shopify app

A better solution is to use a Shopify app that allows you to combine multiple discounts in a single discount URL. One app that does this is BOGOS.

About BOGOS

BOGOS is a popular Shopify app that allows you to create custom discounts and promotions. With a 4.9 ⭐ rating and 1,900+ reviews, it’s a trusted solution for many Shopify merchants.

Since its launch in 2014, BOGOS has been helping merchants craft complex discounts and promotions. Developed by Secomapp, a trusted vendor, the app’s user-friendly design and flexibility have made it a go-to choice for Shopify users.

How BOGOS solves the problem

BOGOS lets you create a single discount link that automatically applies multiple discounts. This means customers who click through that Shopify discount URL will snag all the discounts you’ve set up without having to mess with multiple discounts.

With BOGOS, you can roll out complex discounts and promotions that would be tricky to set up using Shopify’s built-in discount feature.

Using BOGOS helps create a smooth shopping experience for your customers while boosting average order value and driving sales. Whether you want to offer BOGO promotions, percentage discounts, or bulk discounts, BOGOS makes it super easy to whip up custom promotions that your customers will love.

4. How to redirect the Shopify discount link to another landing page?

To send your customers to a different landing page when they click on a Shopify discount link, follow these simple steps:

Step 1: Open Discounts in Shopify: Go to your Shopify admin and click “Discounts.”

Step 2: Select Your Discount: Click on the discount name you want to share.

Step 3: Get the Shareable Link: Click “Promote” and select “Get a shareable link.”

Step 4: Copy the Link: Copy and paste the link into a text editor.

Step 5: Modify the URL: Change the URL from /discount/yourcode to /discount/yourcode?redirect=/your-new-page.

Step 6: Specify the New Landing Page: Replace your-new-page with the specific path of the landing page you want to use.

For example: /discount/yourcode?redirect=/collections/latest-products.

This modified link tells Shopify to apply the discount and then send the customer to the “latest-products” page or whichever page you specify.

Step 7: Share the Updated Link: Once you’ve updated the link, you can post or embed it wherever you want to promote your discount.

Note: If you’re using the BOGOS app, you already have the option to choose the landing page when setting up the discount.

5. How can revenue generated by the Shopify discount link be analyzed?

If you’re using Shopify’s built-in discount feature, it’s important to know that you won’t be able to see the revenue generated by each specific discount campaign. Shopify only shows the total revenue from all discounts combined, not broken down by individual campaigns.

To get detailed insights into the revenue generated by each discount link, you’ll need to use an app like BOGOS. You just click “Analytics” and then filter to select the specific discount campaign you want to analyze.

6. Utilizing Shopify Discount Link in Marketing Strategies

You can easily add Shopify discount links to different marketing channels, helping you reach your target audience more effectively.

6.1 Email Marketing

Email marketing is still a strong way to share discounts. It lets you talk directly to your audience and has an amazing return on investment of 4300%. (Source: Forbes). Emails also add a personal touch, allowing you to reach out to specific customer groups with relevant deals.

Interestingly, 66% of people have bought something after receiving an email marketing message. (Source: Data Marketing Association).

To get the most out of your email campaigns, think about these simple tips for adding Shopify discount links: 

• Personalization: Segment your email list and tailor discount offers based on customer preferences, purchase history, or demographics.
• Compelling Subject Lines: Craft subject lines that pique interest and highlight the value of the discount.
• Clear CTA Placement: Ensure your discount link is prominently displayed and easily accessible within the email.

Mini Case Study:

LandCafe.pl, an online shop that sells handmade coffee beans, wanted to make their products more known to newsletter subscribers, help them decide to buy faster, and increase sales.

Solution:

They made a series of welcome emails to teach new subscribers about their brand and products. The last email in the series had a discount coupon to motivate people to buy. This discount link was an important part of their plan to turn informed subscribers into customers.

Results:

• 41.30% of sales came from the welcome email series 
• 13.30% of sales were from the discount coupon email 
• 54% of total sales resulted from the whole email sequence

The discount link in the last email encouraged subscribers to buy by offering them a reason to purchase after discovering the products. This straightforward strategy of mixing information with a special deal worked really well for LandCafe.pl.

6.2 Social Media Promotion

Social media platforms are a great way to reach a larger audience and share your discount offers.

Platform Strategies:

To create platform-specific discount links for tracking, use Shopify’s built-in features or some third-party apps. When creating shareable content, include eye-catching visuals, clear calls to action, and engaging text highlighting the discount offer.

6.3 Retargeting Ads

Retargeting ads can boost conversion rates by 70% (Source: WebFX). They allow you to reach users who have previously interacted with your website but haven’t made a purchase. You can incentivize them to complete their transaction by offering a discount, turning interest into sales.

Steps to set up retargeting ads with Shopify discount links:

• Install the Shopify pixel on your store
• Create custom audiences based on site behavior
• Design ad creatives featuring your discount offer
• Implement unique discount links for each ad set
• Launch and monitor campaign performance

Best practices:

• Set frequency caps to avoid ad fatigue
• Test different ad copies emphasizing the discount value
• Use urgency in your messaging to encourage quick action

6.4 Affiliate and Partnership Marketing

As an e-commerce business owner, you always seek new ways to boost sales, raise brand awareness, and connect with customers. One helpful strategy is affiliate marketing.

Here, we’ll examine affiliate marketing, how it relates to Shopify stores, and how you can use discount links to enhance your affiliate program.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing model where you partner with individuals or businesses (affiliates) who promote your products or services to their audience.

In return, you pay them a commission for each sale or referral generated through their unique affiliate link. This model is a win-win for both parties, as affiliates earn revenue, and you gain exposure to new customers.

Benefits of Using Discount Links in Affiliate Programs:

• Easy tracking of affiliate performance: Unique discount links let you see how each affiliate is doing and how well their promotions work.
• More motivation for affiliates: Offering special discounts makes affiliates more likely to promote your products, adding value to their content and encouraging their followers to buy.
• Better value for customers: Discount links give customers a clear reason to shop at your store, making your products more appealing and boosting sales.

Strategies for Partnering with Influencers or Complementary Brands:

To get the most out of your affiliate program, partnering with the right influencers or complementary brands is essential. Here are some strategies to consider:

• Identify influencers who align with your brand values and target audience.
• Reach out to complementary brands that share your target market but don’t compete with you directly.
• Offer exclusive discounts to their audience in exchange for promotional content.
• Collaborate with influencers to create sponsored content, product reviews, or tutorials.

7. Conclusion

I hope you find this post helpful for maximizing your store’s potential with a Shopify discount link! Adding these links to your marketing strategies can make the checkout process smoother, improve customer satisfaction, and really boost your sales. Just remember, a well-placed discount link can turn a casual visitor into a loyal customer. So, start using these tips today and watch your revenue grow!

8. FAQs