How a 20+ Year Outdoor Brand Turned Hidden Needs into 50% Sales Increase with BOGOS

Traffic to your store is high. Conversion rates look good. But when digging deeper, one thing stands up: customers aren’t spending much per order.

Average order value is a crucial metric to monitor as you grow your business. It allows you to boost revenue without relying on new traffic or higher ad spend. 

That’s exactly what RC Outfitters — a 20+ year outdoor gear brand in Hong Kong — accomplished. By uncovering hidden customer needs and using BOGOS’ simple tools, they achieved a 50% increase in sales. 

A Trusted Outdoor Gear Brand

Founded over two decades ago, RC Outfitters has become a go-to destination for both beginners and dedicated adventurers.

The store offers a curated selection of high-quality outdoor brands from Europe, America, Korea, and Taiwan, from camping tents and trekking boots to water sports essentials.

Their reputation speaks for itself: RC Outfitters is an official supplier for Decathlon in Hong Kong.

When Hidden Customers’ Needs Are Discovered

From an outdoor enthusiast’s perspective, every great adventure requires more than one piece of gear. Yet many customers, especially beginners, only realize what they’re missing after they see it.

Sometimes customers may not clearly know what they need.

💡 This insight became a turning point: helping customers uncover their hidden needs with products they hadn’t planned to buy but genuinely needed for their trips.

RC Outfitters also noticed another pattern among first-time visitors:

Customers always want to know the minimum order volume for free shipping. However, they are hesitant to check the terms to find out this simple information.

💡 The team realized that clarity drives action. To maximize sales potential, they decided to turn long policy text into a simple, visual element that motivates customers to complete their purchases.

The Challenge: A Simple and All-in-One Tool with Real Human Support 

After uncovering these valuable insights, the team knew they needed the right tool to act on them.

RC Outfitters had tried several bundle apps but most were complex, and sometimes displayed poorly on their storefront. Rather, they needed something easy to use that works properly. The human support is nice-to-have, too.

While AI and automated systems are a growing trend in customer service, they often fail to adequately address specific questions.

The Solution: BOGOS with Proven Tools That Act on Hidden Insights

RC Outfitters turned to BOGOS, one of the top-ranked Shopify apps for bundles and upsells. Unlike other apps that only handle one type of offer, BOGOS brings everything together in one place which allows the team to create multiple promotion types effortlessly.

Nick emphasized how easy it was for the team to get started:

I had an awesome experience using the BOGOS app. It is the simplest bundling app we have used. It was far better than any other apps I’ve used before.

👉 After getting BOGOS onboarding, the RC Outfitters team moved quickly from setup to practical strategies.

1. Grouping Complementary Products Into Smart Bundles

Outdoor gear is naturally a multi-item category where shoppers rarely buy just one thing for a trip. To help customers, especially beginners, discover what they need, RC Outfitters smartly created natural product combos with small discounts to make each offer more appealing.

So, the team bundled main products with must-have add-ons to make shopping more practical. For example, a two-person tent was paired with a ground mat and floor liner. It’s because no one goes camping with just a tent and nothing to sleep on.

2. Naturally Display Add-Ons with Upsell Offers

Unlike bundles, where items are sold together as one set, upsell offers give customers more freedom to choose what they want. The selected add-ons aren’t random, they’re “nice-to-have” items that often turn out to be essentials once customers see them.

3. Visualizing Free-Shipping Rewards

First-time customers often want to know how much they need to spend to get free shipping but they usually miss it in the fine print, buried under too many words.

So, instead of a long “wall of text” explaining free shipping, RC Outfitters used BOGOS’ Progress Bar to display free-shipping milestones clearly on each product page. 

Now, customers instantly see how much they need to spend to unlock free shipping, turning a dry policy into a motivating shopping goal.

4. Tiered Rewards with Spending Threshold

For most online stores, increasing AOV is a more cost-effective strategy than trying to acquire new customers. Understanding this, RC Outfitters set up two-tiered offers designed to encourage larger carts:

• 10% off when purchasing any product priced over HK$500
• 15% off when the total order value exceeds HK$3,000

These smart and value-driven offers did not only attract price-conscious shoppers but they also encouraged current customers to spend more.

Maximize Offer Visibility Across Marketing Channels

RC Outfitters knew modern customers weren’t shopping in just one place, they were scrolling Instagram during coffee breaks, checking Facebook at lunch, and browsing the website when ready to buy.

Rather than treating each channel separately, they created a thoughtful funnel. It started with Instagram and Facebook, where eye-catching posts introduced the BFCM deals to their audience. 

Once customers landed on the website, cart notifications reinforced these same offers at the crucial decision-making moment, turning initial interest into actual purchases.

The Result: A Game-Changer for Sales

Not only did BOGOS streamline their workflow, but it also delivered real, tangible results. In the first three months alone, RC Outfitters saw a 50% increase in sales compared to their previous tools.

Wrapping Up

RC Outfitters’ journey shows how deep customer understanding and the right tools can transform everyday shopping into meaningful experiences:

• Group products smartly to increase order value and simplify decisions.
• Make information visual to encourage confidence and action.
• Use discounts wisely to attract and retain shoppers.
• Promote across channels to maximize visibility and engagement.

With over two decades of helping adventurers gear up for memorable journeys, RC Outfitters continues to grow with the same dedication to quality and service. BOGOS is proud to stand alongside them — providing simple, effective tools that turn insights into happy carts.

Ready to scale like RC Outfitters? Start with 30 free orders generated by BOGOS, then unlock full power with a 7-day free trial.