How Optimum Achieved 8X Growth in 1 Year with BOGOS

The nutritional supplements market is intensely competitive, where formulas are easy to copy, and customers switch brands constantly. The real challenge becomes: How do you acquire customers at scale without hurting profitability?  

The winning formula lies in a smart balance: run targeted promotions to capture attention, while increasing AOV to keep margins strong. Optimum Performance mastered this approach. With promotion campaigns powered by BOGOS, they now generate an additional $10K+ in monthly revenue, with peak sales achieving 8X growth after one year.

About Optimum Performance: A Philosophy-Driven Supplement Brand

Optimum Performance isn’t just another supplement brand. They exist to raise the standard of daily health.

Living a healthy life is not a short-term decision. We wanted to offer the BEST products on the market.

Backed by a research-driven philosophy and a holistic approach to wellness, Optimum Performance delivers natural and high-quality supplements that help customers make small daily improvements that lead to a healthier and more confident life.

The Challenge: Set Up Tiered Offers with Ease

To stay profitable in a highly competitive supplements market, Optimum Performance faced a critical dilemma: rely on flat percentage discounts that eat into margins, or find a way to incentivize spending to increase AOV.

The answer lay in tiered offers. It strategically rewards customers only when they hit specific cart thresholds. However, executing this strategy with their previous tools proved difficult and created significant friction:

• Offers didn’t stack correctly
• Free gifts had to be added manually
• Customers didn’t realize how close they were to the next reward

The German-based nutrition supplement team needed a solution that could not only handle the complex math behind the scenes but also visualize the value to the customer in real-time.

The Solution: A Powerful All-In-One Promotion App

The breakthrough came when Optimum discovered BOGOS. As soon as they used the app, the barrier to correctly executing tiered offers disappeared. More importantly, Optimum Performance could set up its multiple offers, including gifts, discounts, and bundles, within one app. 

With the execution problem solved, let’s look at the specific strategies they launched. 

1. Set Up Three-Tiered Offers to Increase AOV

Instead of solely relying on flat percentage discounts that may devalue the brand value when it comes to long-term growth, Optimum Performance was attempting to create a tiered offer that subtly motivates shoppers to buy more.

Buy €49 to get free shipping 

Since most products start at €18, a two-item cart usually falls short. This creates an “annoying gap” that naturally pushes customers to add at least three cheap items or buy one cheap product with an expensive one. 

Additionally, the €49 threshold leverages the left-digit effect. Psychologically, €49 feels significantly lower than €50, making the goal seem much more achievable to the shopper.

Buy €150 or €250 to receive a free gift

These next two milestones are set based on typical buying patterns, capturing customers who naturally purchase 2-4 products per order. By aligning gifts with this habit, the team makes spending more feel like a natural decision, not an annoying upsell.

Moreover, Optimum carefully chooses functional supplements as gifts. By offering full-size items worth up to €30, they create strong perceived value while giving customers a “trial experience” that paves the way for future purchases of these specific products.

2. Visualizing the Rewards via Progress Bar and Gift Slider from BOGOS

A tiered offer only works if customers feel the urge to earn it. To trigger this motivation, Optimum leveraged the BOGOS Progress Bar, which updates in real-time directly within the Cart Drawer – a critical high-intent touchpoint. 

This dynamic visual motivates customers to purchase more to unlock the next milestone without interrupting their shopping flow. 

So, don’t just display your tiers as static text side-by-side. Why don’t you use a clean progress bar to add “winning emotion” to the cart, making the upsell feel like a victory rather than a cost?

👉 Try setting up your tiered offers with the BOGOS Progress Bar in a few clicks

Once the threshold is reached, the experience shifts instantly from “motivation” to “reward”. Instead of automatically dumping a random product into the cart, a pop-up called Gift Slider will appear, inviting customers to hand-pick their preferred gift among a list. 

3. Combine Smart Bundles with a Subscription to Improve MRR

Bundles are nothing new in the supplements industry, but Optimum Performance took the concept further by combining them with psychological pricing and subscription options to make the offer truly irresistible.

They grouped their best-selling supplements into key bundle offers and then displayed them in a specific category called Savings Bundles.

What’s even more interesting is how Optimum placed their two bundles, the Healthy Trio (€85.90 for 3 products) and the All-Inclusive Package (€105.90 for 4 products) side by side. 

The only real difference between these two was the FOKUS & LEISTUNG product and price. Yet the price gap between the two bundles is not large, and the All-Inclusive Package even receives a higher discount.

Here, Optimum cleverly applied price anchoring and value contrast: the Healthy Trio serves as the reference point that makes the All-Inclusive Package stand out as the far better deal.

Furthermore, by offering a subscription option with a discount of 15%, Optimum Performance turned these high-value bundles into a recurring revenue driver, boosting both AOV and MRR.

4. Product-Specific Upsells That Reduce Churn and Increase AOV

In the supplement industry, churn often happens when customers don’t see results. Optimum Performance tackles this by recommending customers to buy a complete routine, not just a single product. This tactic also helps Optimum increase its AOV and total sales.

💡 For example:

When a customer adds MAGNESIUM COMPLEX to their cart, the system automatically suggests AMINO-PRO. This isn’t a random pick, it’s a curated recommendation. By combining recovery (Magnesium) with muscle support (Amino), the brand helps its customers achieve better results for their bodybuilding. 

How They Promoted Their Offers: Omnichannel Execution

Optimum Performance understood a critical truth about their industry: supplements require trust. Customers don’t buy products they’ll digest every day without researching ingredients, reading reviews, comparing brands, and seeking recommendations from credible sources. 

That said, Optimum created a cohesive journey that built trust from discovery to purchase.

Building Trust Through Authentic Voices

Optimum Performance partnered with trusted health coaches, fitness creators, and nutrition experts to introduce their products through content on social media channels like Instagram and Shopify podcasts. These collaborations helped the brand share real wellness insights and practical tips which brings trust to customers.

In every piece of content, they included a personalized 10% discount code, encouraging their potential customers to try the products without any hard sell.

Guiding the On-site Experience

Once trust brought customers to the website, Optimum Performance made sure every offer stood out. A striking progress bar by BOGOS delivering the free shipping offer appears, and as shoppers add to cart, this BOGOS progress bar updates in real time with a motivating reminder.

Savings Bundles also received visual priority, where each product thumbnail carried a neat savings badge to catch the eye and highlight the added value.

Delivering Exclusive Offers Through Email Marketing

Email is still one of the most powerful channels for nurturing customers. Optimum Performance leverages it by offering exclusive value with a touch of urgency, using time-sensitive deals that inspire customers to take action right away.

The Result: 8X Growth in Attributed Sales

In just over a year, BOGOS helped Optimum Performance grow its monthly attributed revenue from $4K+ in June 2024 to a peak of nearly $34K in April 2025. 

And this wasn’t a one-off spike. Throughout 2025, their monthly average consistently stayed above $10K, proving that BOGOS isn’t just a promotional add-on, but a scalable revenue engine that delivers sustained growth.

Wrapping Up

Optimum Performance’s story demonstrates how a structured promotion strategy can solve the “low margin, high churn” paradox of the supplement industry and turn single-product buyers into high-value customers.

Key takeaways for Shopify merchants:

• Turn gifts into sampling opportunities: Don’t just give away cheap accessories. Use full-size functional products as gifts to make customers feel more valued. These gifts also naturally become samples for customers to try, and they can purchase them later. 
• Engineer psychological thresholds: Set your free shipping and gift milestones strategically (e.g., just above the price of two items) to create an “annoying gap” that effectively increases AOV.
• Sell routines, not just products: Use upsells and bundles to offer complete health solutions. This not only boosts AOV but also improves customer results, significantly reducing churn.
• Leverage authentic trust: In health and wellness, credibility is currency. Partner with experts or creators who can educate your audience, then use exclusive codes to lower the barrier to entry.

In the cutthroat health market of 2025, customers are looking for value and results, not just discounts. The success of Optimum Performance x BOGOS wasn’t just about the revenue spike. It was about using the right incentives to guide customers toward a healthier lifestyle.

If you’re ready to run campaigns like LEVEL8, start for free with BOGOS today!