New Brand Identity Announcement: BOGOS

This August 2024 has marked an important chapter in our Shopify journey – BOGOS has a new brand identity! 

We have poured our hearts into creating a new brand identity that will accurately represent who we are, what we do, and our vision for the future. This is more than just a new look; it’s a reflection of our commitment to providing you with the best promotion app to drive your Shopify store’s success.

1. Objectives of Our Rebrand

Founded in December 2014, BOGOS initially made its mark as a pioneering gifting app, providing Shopify merchants with comprehensive solutions for Buy One, Get One, Free Gift with Purchase, Buy X, Get Y, and more.

This isn’t changing.

However, over the past 10 years, we’ve evolved into much more than that! To better reflect our expanded promotions and commitment to our customers, BOGOS has undergone a rebrand with three key objectives:

1.1 Professional Brand Identity

Our rebrand underscores BOGOS’ position as the go-to professional promotion app for Shopify merchants. It signifies our unwavering commitment to providing top-notch services and maintaining the highest industry standards.

1.2 Vision Alignment

The new brand identity aligns with our vision of becoming a comprehensive promotion app on Shopify. BOGOS is now not only a gifting solution but also an all-encompassing promotional tool that caters to diverse marketing needs.

1.3 Core Value Representation 

The new logo better represents the core values of BOGOS — trustworthiness, innovation, and customer-centricity. This way, BOGOS promises to deliver reliable and cutting-edge solutions that make a real difference for our merchants.

2. The New Brand Identity Explanation

Rebranding is a strategic journey for BOGOS. Let’s embark on this exciting path to discover how our new identity reflects our evolution and commitment to our customers.

2.1 Logo

The first new chapter of BOGOS evolution starts with a new logo! 

The intertwined ‘B’ and ‘G’ symbolize our brand name, while the four-leaf clover signifies growth and luck. Also inspired by a ribbon, it reflects our gifting roots, and the open space symbolizes our flexibility in meeting diverse promotional needs.

2.2 Font

A custom font has been developed to complement BOGOS’s new logo. 

With condensed, thin characters, BOGOS aims to simplify the customer experience when creating, customizing, and managing promotions with BOGOS.

2.3 Color

The evolution of our brand is also marked by a striking new color palette. 

Centering around the blue color symbolizes trust, professionalism, and innovation, while the vibrant orange adds the enthusiasm of BOGOS to deliver advanced promotion solutions.

2.4 Key Visuals

By leveraging these associations, BOGOS can enhance its brand identity, making it more appealing and ultimately reinforcing its position as a leader in Shopify promotional tools.

Feedback and Support

BOGOS couldn’t have reached this milestone without your support. Your trust and feedback have been instrumental in shaping BOGOS into what it is today.

BOGOS values every feedback. Our dedicated support team is always here to assist you with any questions or concerns you may have during this transition. Feel free to reach us via the Live Chat button at the bottom right of the BOGOS dashboard and website!

Let’s celebrate together! Join us in celebrating this exciting milestone by sharing your thoughts and feedback on our Twitter & Facebook using the hashtag #NewBOGOS.

Conclusion

As we step into this new chapter, we are more equipped than ever to support your promotion campaigns. This rebrand represents a key milestone for BOGOS, aligning our new look with our goal of delivering cutting-edge promotional tools to enhance your Shopify store’s success. 

Again, thank you for being a part of the BOGOS family! Here’s to a future filled with success, innovation, and endless possibilities of Shopify promotions: