Klower Pandor x BOGOS: Increased Sales by 13x with Gift Function

In the perfume market, loyalty is hard-won and easily lost. Many brands rely on heavy and year-round discounts to stay competitive, only to find themselves trapped in shrinking margins and weakened brand perception.

A Taiwan-based frangrance brand Klower Pandor proved that growth doesn’t have to come at that cost. By replacing discounts with a tiered gift strategy using BOGOS, the brand increased sales from TWD 5,798 to TWD 78,950 in just one month. This case study will reveal how Klower Pandor achieved sales while strengthening its premium brand image.

A Short Brief Of Klower Pandor’s Business Objectives

Klower Pandor has established itself as Taiwan’s leading light-luxury fragrance brand, using scent to evoke meaningful life moments with a strong emphasis on “me time”. This vision resonates deeply with its target audience: late Millennials and Gen Z.

While Klower Pandor recognizes that promotions are a necessity in retail, the brand also understands that constant discounts would eventually erode its image.

Instead, it pivoted to tiered gifting, focusing on adding emotional value to the customer experience while preserving its premium brand identity. 

The Challenge: Running Promotions Without Hurting Margins

Before using BOGOS, Klower Pandor faced a common challenge. They ran multiple holiday and event-based promotions throughout the year, but relying heavily on percentage discounts gradually ate profit margins and did not support a long‑term success.

Previously, many of our campaigns relied mainly on discounts.

That’s when gift offers emerged as a smarter alternative. Instead of keeping reducing prices, Klower Pandor shifted toward promotions that added emotional value to the shopping experience while naturally encouraging customers to spend more.

It’s definitely the gift features, especially the Spend X, Get a Free Gift template, that helped push customers toward a higher AOV.

The Solution: BOGOS With Top-Performing Gift Function 

As a top app for delivering gift offers, it didn’t take Klower Pandor time to find out and choose BOGOS. Let’s break down how this Taiwanese fragrance utilized its tiered offers strategy.

Free Shipping for Any Order Reaching TWD 1,000

According to Invesp, a leading CRO agency in the North American market, 9 out of 10 consumers rank free shipping as their top incentive for online shopping. More importantly, 58% of shoppers say they will add items to their cart specifically to avoid shipping fees.

This insight is especially relevant in the fragrance industry, where high shipping costs often discourage purchases. 

Tiered Rewards: A Smart Strategy for Higher AOV and Retention

Klower Pandor elevated the Gift with purchase strategy by implementing a tiered-offer tactic. Every threshold and reward was thoughtfully selected to maximize AOV:

1️⃣ Spend TWD 1,200: Get a perfume pendant.

2️⃣ Spend TWD 1,800: Get a pendant + scented hand cream.

3️⃣ Spend TWD 2,500: Get a pendant + hand cream + sleep spray.

4️⃣ Spend TWD 4,000: Get everything above + a scented candle.

This strategy worked for two reasons 👇:

1. Wisely chosen thresholds that motivate buyers to spend more

As mentioned above, customers need to spend TWD 1,000 to unlock free shipping – the first reward. The next milestone at TWD 1,200 is very attainable. Customers only need to add a small daily essential, like hand cream or a space fragrance item that doesn’t require much thought to decide. These everyday products also run out quickly, which brings customers back to the shop sooner.

Alternatively, customers can get the reward by buying a single premium perfume – a higher-priced item that immediately boosts the brand’s profit on that order. This same logic applies to the higher tiers as well.

For the two highest tiers (TWD 2,500 and TWD 4,000), Klower Pandor strategically segmented their audience. These tiers target two specific groups: loyal repeat buyers and high-spending customers who prefer to purchase everything at once. 

2. Gift selection that serves both customer needs and the brand’s business objectives 

The gifts, like hand cream, sleep spray, and candles, are all fragrance products that Klower Pandor already sells. This makes them genuinely useful and valuable to customers. Unlike skincare products, which can cause irritation or allergic reactions for some customers, these gifts are safe and enjoyable for any customer.

From a business perspective, these gifts double as product samples. Once customers try them for free and enjoy the experience, they’re much more likely to repurchase in future orders.

Leveraging Fan Culture With Limited-Edition Merchandise 

Klower Pandor tapped into the high-intent K-pop collector market by offering exclusive Shuhua gifts: 

• A standee for any order of the First Time collection 

• A set of 4 cards for any order of the Me Time collection

By combining influencer marketing with limited-edition merchandise, they successfully turned fan enthusiasm into potential customers in the future. 

However, manual gift claims often cause friction and cart abandonment among new shoppers. To solve this, Klower Pandor used BOGOS’ auto-add-to-cart gift function to automate the process. The app instantly adds the collectible to the cart once a qualifying item is selected, removing all technical barriers and ensuring a seamless path to purchase. 

Clarity Drives Conversion: Simplifying the Path to Purchase with Visual Tools

With multiple spending tiers and gift options, Klower Pandor faced a visibility challenge: how do customers track their progress and understand what they can earn?

With BOGOS’s comprehensive Booster package, this is no longer a matter. Klower has utilized many of BOGOS’s features to boost the visibility of their offer:

• BOGOS Progress Bar: Updates in real-time as customers add items, showing exactly how much more they need to unlock the next reward.

• BOGOS Gift Slider: Appears when customers reach a threshold with multiple gift options. Instead of auto-adding a random gift, it invites customers to choose their preferred item, and critically for the fragrance industry, their preferred scent variant. 

The Multi-Channel Strategy: How Klower Pandor Promotes Their Offers

Klower Pandor understood that fragrance shoppers can’t smell products online. To be sure about purchasing, they depend on social proof and influencer recommendations. That’s why the brand partnered with a K-pop idol whose fanbase closely matched their target audience.

To convert this traffic, they offered exclusive collectibles that fans couldn’t resist and promoted these campaigns through social media channels.    

Once visitors landed on the website, Klower Pandor made sure no one missed their offers. A prominent homepage banner and a Today Offers button clearly highlighted all active promotions, guiding shoppers straight to the deals.

The Result: A Dramatic Revenue Jump

The numbers tell the story. In their first month using BOGOS, Klower Pandor generated TWD 5,798 in attributed sales. The very next month, that number exploded to TWD 78,950 – a 13X increase in one month.

Beyond revenue, they saw higher AOV as customers added items to reach the next gift tier, more first-time buyers driven by celebrity merchandise, and lower cart abandonment thanks to the progress bar and auto-add-to-cart features.

It has a positive impact on increasing GMV.

Wrapping Up

Klower Pandor’s success demonstrates that smart promotions can drive explosive growth without relying on margin-eroding discounts. By rewarding spending with emotionally appealing gifts, they protected their brand value while creating a shopping experience that felt exciting and rewarding.

Klower Pandor’s execution provides a blueprint for merchants looking to scale using three critical pillars:

• Strategic thresholds: Don’t set random limits. Align your free shipping and gift tiers to encourage the purchase of multiple items, effectively boosting your AOV.
• Frictionless rewards: Fans and first-time buyers have low patience for “manual claims.” Use tools like BOGOS to auto-add gifts and display real-time progress bars to keep the shopping experience seamless and visual.
• Product sampling via gifts: Use your “Gift with Purchase” as a marketing tool. By giving away functional, universal items (like hand creams or candles), you introduce customers to new product categories, setting the stage for their next purchase.

In a competitive fragrance market, Klower Pandor proved that the right incentives at the right thresholds can transform casual browsers into high-value customers. The success wasn’t just about the 13x increase; it was about building a sustainable promotion strategy that protects profit while delighting customers.