How Face The Future Tailored Offers Per Product Line to Achieve $4M in Revenue

Solely depending on a sitewide promotion doesn’t work, especially when it comes to a retailer category. It’s because each product category provides different price ranges, selling angles, and buying behaviors, which strongly determine its audience and purchase decisions.

Face The Future, one of the UK’s leading beauty retailers, was quick to recognize this. By tailoring promotions to fit each product category, the brand was able to achieve results that most stores only dream about: millions in annual revenue and a 115% increase in AOV.

Key Takeaways

• One-size promotion doesn’t fit all products: Different product categories have different price points, margins, and buying behaviors. Instead of running only one sitewide promotion, customize offers that match each product line to drive stronger engagement and protect your profitability
• Sitewide thresholds should be anchored to best-seller price points: Set the threshold that requires customers to either add one higher-priced item with a cheap add-on, or buy at least two mid-priced items
• In categories where a first-time trial is hard, lower the barrier before asking for a full commitment: for any product where customers need to see results first, mini-size formats or starter kits at a reduced price are a smart approach for customers to test without financial risk 

About The Face The Future Brand

Established in 2005, Face The Future has grown into one of the most trusted multi-brand beauty destinations in the UK and across Europe. With a vision to become the go-to beauty destination for women looking for skincare, haircare, and bodycare, the brand offers a wide range of products from many well-known beauty brands.

However, a beauty retailer operating at this scale also faces tough challenges. At such an advanced stage of growth, generic sitewide promotional tactics are no longer strong enough to drive meaningful lifts in AOV and sales. Instead, the brand needs more tailored strategies to motivate modern beauty shoppers to add more items to each order. 

The Challenge: Increase AOV and Skyrocket Sales For Multiple Product Categories

Face The Future’s product catalog covers a wide range of categories with different price ranges. Each has its own price and customer portrait. Some product lines sell quickly and encourage repeat purchases, while others need more effort to sell. Some have higher profit margins that can support generous gifts, while others require careful calculation to save profits. 

That’s why offering the same promotion across all products, regardless of price or category, left many customers unengaged or hurt the brand’s profit margins. 

Moreover, with more than 64,000 daily visitors getting access to its store, Face The Future needed a promotion app capable of running dozens of offers without errors. That is why they decided to choose BOGOS, the most trusted Shopify app for implementing Free Gift With Purchase. Having 11+ years of experience, BOGOS has helped 76K+ global brands run promotions smoothly, generate billions in sales, and create better shopping experiences reflected in 3,300+ 5-star reviews on Shopify. 

Their performance has solid proof with many big brands, that make Face The Future feel confident when their promotion runs in action.

The Promotion Strategy: One Offer Per Product Line, Not One Size Fits All

Let’s break down how Face The Future set up their offers with BOGOS to achieve a remarkable number of $4M+ in sales during the last 12 months.

Offer 1: Spend [X Amount] And Receive A Free Gift In [Specific Product Category]

Face The Future chose this offer because a single promotion applied across all products would either underperform on high-margin lines or hurt profitability on lower-margin ones. Tailoring a value threshold per product line is the smartest way to balance both and maximize AOV. 

For example, with the Percy & Reed brand, Face The Future offered: Spend $25 on Percy & Reed → receive a Percy & Reed I Need a Hero! Wonder Balm Hair Primer (75ml), worth $23.

Looking closer, there are three reasons why this setup works beyond just offering a gift.

First, the perceived value ratio does most of the selling. A $23 gift unlocked by $25 of spend creates a near 1:1 ratio: the feeling of almost getting a second product for free. That perception is what moves hesitant customers to add one more item and cross the threshold.

Second, the gift is line-matched on purpose. A customer spending on Percy & Reed receives a Percy & Reed reward, not a random item from another category. That alignment makes the offer feel curated and relevant. Customers do not feel like they are receiving a leftover item.

Third, the gift creates a repurchase loop. The gift is a smaller-sized primer sample, which is also a gentle way to encourage customers to try it on. Once they use it and see results, they are far more likely to return for the full-size version at full price. 

Set-up note: Before setting your threshold and gift, run the numbers carefully. A $23 gift on a $25 spend is powerful for conversion, but only if your margins on the qualifying line can absorb it. 

Offer 2: Spend [X Quantity] And Receive A Free Gift In [Specific Product Category]

The goal here is the same as Offer 1: grow AOV within a specific product line. However, Face The Future switched the trigger from cart value to quantity. For product lines that customers repurchase frequently, like shampoo or conditioner, buying more units in one order is an easy decision: they know they will use them anyway. 

For example, with the FUL brand, Face The Future offered: Buy 2 or more FUL products → receive a free FUL Intense Moisture Hair Mask (300ml), worth $32.

The structure was carefully designed around three factors. 

First, the offer was designed around natural haircare shopping habits. Customers often buy shampoo, conditioner, and treatments together, so requiring two units didn’t force a change in behavior. It simply rewarded what they already want.

Second, the gift made the second item feel almost free. With FUL’s products priced between $17 and $24, a two‑item spend of about $34 unlocking a $32 gift created a sense of exceptional value. Shoppers stopped focusing on the extra cost and started focusing on the reward.

Finally, the gift was a functional product that fit naturally into the customer’s existing haircare routine, which made the reward feel useful rather than decorative.

Offer 3: Sitewide Spending Threshold GWP

With over 14,000 daily visitors who often stayed within one product category and left without exploring the rest, Face The Future needed a sitewide offer that gave shoppers a reason to browse beyond their usual section and add more to their cart.

For this promotion type, Face The Future offered: Buy $125 and get a freebie. This structure worked for three strategic reasons.

First, the $125 threshold motivated buyers to explore other product categories. This threshold requires at least one premium item or two mid-priced products. So, a shopper who came in for $18 BHA from Laroche-Posay now had a reason to visit other sections, like the bodycare or haircare, to be qualified for the threshold. 

Second, the gift introduced customers to a new category through a low-risk trial. A curated mini from skincare and makeup gave customers a free experience with something new besides their familiar products.

Third, they utilized the built-in Progress Bar of BOGOS to create urgency without pressure. Seeing a real-time indicator that shows exactly how close you are to a free gift is a surprisingly strong motivator. When a customer can see they need just $12 more to unlock the reward, adding one more item feels like a smart decision rather than an impulse. This on-site feature alone reduced cart abandonment and increased the number of customers who followed through on the offer.

Beyond these reasons, there is one more takeaway to keep in mind. For a retailer that sells many products from various categories with a different price range, do not apply the commonly used advice “your current AOV + 20%”. Instead, you can learn from Face The Future’s formula: anchor it to best-seller price points. Their best-sellers average $50-$60. It means that the targeted threshold push customers will either buy one higher-priced item with a cheap add-on, or buy at least two mid-range items. 

Offer 4: Essential Kit Bundle With A Specific % Off

Skincare customers carry two hesitations into every new product decision: they are not confident it will work for their specific skin condition, and buying a full-size product seems to be a financial risk. Face The Future recognized this and used a mini-size kit at a lower price to remove both barriers at once.

Results: 132% Revenue Growth and Doubled AOV 

After months of running these strategies with the support from BOGOS, the system produced a result that speaks clearly: total revenue grew from $1,835,582 to $4,255,823 – a 132% increase over the same period the year before. When it comes to AOV, it moved from $70 to $151 within less than 30 days. 

Behind these numbers was more than just the app itself. The BOGOS support team worked closely with Face The Future throughout the setup process, ensuring every offer was configured correctly across their complex catalog. 

“We offer brand-only incentives such as gifts to help improve brand sales, as well as a sitewide gift to help AOV. We did not have much experience setting these up at first, but the BOGOS team stepped in and helped us configure many of the offers directly. Issues do not come up often, but when one does, the support team is always very helpful in resolving it. As for results, our AOV over the last 30 days was around £70, but with orders coming through the app it jumped to £151.” – Face The Future team

One of the most impactful customizations was embedding the Gift Slider directly inside the Cart Drawer, besides the default pop-up function. Face The Future wanted its gift options visible at the exact moment customers were reviewing their order, without adding any extra steps to the experience. For a busy store with high traffic and many offers running at once, hands‑on support and technical customization made the site run much more smoothly.

Wrapping Up

Selling across multiple product categories means one offer will never be enough. Face The Future proved that the right answer is not a bigger discount; it is a tailored solution for each product category, which helped them grow revenue by 132% and more than doubled AOV.

If your store faces the same challenge, learn from this beauty retailer’s strategy and use BOGOS to run them smoothly in a few clicks. Explore BOGOS on the Shopify App Store and get started for free.