Marketing Manager
Shopify’s built-in Buy X Get Y discount can handle basic promotions, but it runs into hard limits fast — a maximum of 25 active automatic discounts, a 100-product cap per offer, and no way to auto-add the reward item to the cart. If you need advanced trigger rules, tiered gifts, or the ability to stack BXGY with other promotions, you’ll need a third-party app.
We tested 6 of the top-rated Shopify BXGY apps to help you find the right one. This guide covers what each app does well, where it falls short, and which type of store it fits best. Whether you’re running a simple BOGO or a multi-condition Buy X Get Y campaign with auto-add and customer targeting, you’ll know exactly which app to install by the end.
👉 Want to try Shopify’s native option first? Read our step-by-step guide: How to create Shopify Buy X Get Y.
Finding the right BXGY app can be tricky because there are so many options on the Shopify App Store. To help you decide, we installed and tested these Buy X Get Y apps to see how they actually work. We focused on:
Because every store is different, one single app might not be the best for everyone. Below, we’ve categorized the best Shopify BXGY apps based on specific features and store needs so you can find the perfect match for your business.
For merchants who need advanced BXGY rules:
For merchants on a tighter budget who need a simple, easy-to-use BXGY:
For merchants who want AI-powered campaign setup:
| App | Rating | Best For | Standout Feature | Cons | Pricing |
|---|---|---|---|---|---|
| BOGOS | 5.0 ⭐ (3,350+) | Multiple offer types with advanced BXGY rules | GWP, BOGO, bundles, upsell, volume discounts + campaign analytics | No free plan for live stores | Free → $99.99 |
| BOGO+ | 4.7 ⭐ (170+) | Advanced BXGY types with volume discounts and POS | Tiered BXGY, advanced combos (Buy X & Y → Get Z), funnel analytics | Widget customization is basic (color only) | Free → $77.99 |
| Monk Free Gift | 4.9 ⭐ (520+) | Deep widget customization with discount code BXGY | Text styles, backgrounds, borders, carousel layout + discount code trigger | High price with order-based tiers | $49 → $149 |
| AOV.ai Free Gift BOGO | 5.0 ⭐ (650+) | AI-powered campaign setup with multiple booster widgets | Deal of the day, floating button, promotion badge, AI theme matching | Limited targeting (geo and magic link only) | Free → $99.99 |
| Vex Auto Add to Cart | 5.0 ⭐ (66+) | Simple, reliable auto-add rules at a flat price | Unlimited rules, first-time buyer and B2B targeting, easy setup | No tiered BXGY, no widget customization | $14.70 flat |
| Dr Free Gift | 4.9 ⭐ (90+) | Budget-friendly gift promotions with progress bar | Best progress bar customization at this price, with/without gift analytics | UI/UX is complicated, geo targeting only | From $9.99 |
If you need the deepest BXGY rule engine with multi-promotion support (bundles, upsells, volume discounts), BOGOS and BOGO+ cover the most ground. For stores that prioritize brand-consistent widget design and discount code–triggered offers, Monk Free Gift is the strongest choice. If you want AI-driven campaign recommendations with strong promotion visibility, go with AOV.ai. For budget-conscious stores that just need reliable auto-add rules, Vex and Dr Free Gift both deliver at under $15/month — Vex is easier to use while Dr Free Gift has better progress bar customization.
🏅 Best for: Stores running multiple promotion types (BXGY, GWP, BOGO, bundles, volume discounts) with advanced trigger logic and multi-channel selling.
BOGOS (formerly Free Gift by Secomapp) is an all-in-one promotion app built for Shopify merchants who need more than basic Buy X Get Y. Beyond standard BXGY, the app supports free gift with purchase, BOGO, product bundles (classic and mix & match), frequently bought together recommendations, checkout and thank-you page upsells, and volume discounts — all from a single dashboard.
Key Features
BXGY promotion types:
Targeting:
Analytics:
Promotion tools:
Widget customization:
Other promotions included:
| 🔥 Pros | 👎 Cons |
|---|---|
| Widest range of BXGY rule types, including conditional product combinations and shipping discount as reward | Advanced rule setup has a learning curve for first-time users |
| Multi-channel targeting (POS, mobile, online store) — rare among competitors | No free plan for live stores (development stores only) |
| All-in-one app: bundles, FBT, upsells, and volume discounts alongside BXGY | No discount code trigger for BXGY offers |
| Exportable analytics with campaign-level filtering | |
| Today’s Offer widget and dedicated Offer Page for promotion visibility | |
| 5.0-star rating with 3,350+ reviews and Built for Shopify badge |
Merchant Reviews
Merchants consistently praise BOGOS for the flexibility of its promotion rules and the quality of its customer support. Multiple reviews highlight how the support team helps configure complex BXGY setups during onboarding. Stores running high-traffic events like BFCM report stable performance without slowdowns. The most common feedback is that the app replaces several single-purpose apps, reducing tech stack complexity and monthly costs.
If you need the most flexible BXGY rule engine on Shopify and want bundles, upsells, and volume discounts in the same app, BOGOS is the strongest all-rounder. [Learn how to set up your first BXGY promotion → How to create Shopify Buy X Get Y]
🏅 Best for: Growing stores that need BOGO, BXGY, and free gift campaigns combined with volume discounts and cart progress bars — at an affordable price.
BOGO+ (by WizzCommerce) is a versatile promotion app that combines Buy X Get Y, BOGO, and free gift campaigns with volume and quantity discount tools. It’s built for merchants who want a solid range of BXGY options without paying premium pricing — making it a strong choice for growing Shopify stores that need more than native discounts but aren’t ready for enterprise-level spend.
Key Features
BXGY promotion types:
Gift selection UX:
Targeting:
Analytics:
Widget customization:
Promotion tools:
Other promotions included:
| 🔥 Pros | 👎 Cons |
|---|---|
| Wide range of BXGY types including advanced multi-product combinations | Widget customization is limited to color changes and element toggles |
| Tiered BXGY with progress bar to increase AOV | No discount code trigger for BXGY promotions |
| Funnel analytics with add-to-cart and conversion tracking | No dedicated offer page or “today’s deal” widget |
| POS compatible — run BXGY offers in-store and online | |
| Volume and quantity discounts included alongside BXGY | |
| Affordable pricing with a free plan available |
Merchant Reviews
Merchants highlight BOGO+’s user-friendly interface and the ability to schedule promotions in advance. The app integrates well with most Shopify themes, and the support team is frequently praised for quick, effective responses. Several reviews mention that automatic product additions to the cart work reliably, even during high-traffic periods. Stores using POS particularly appreciate that promotions apply seamlessly at physical checkout.
If you want a wide range of BXGY types with volume discounts and POS support at a budget-friendly price, BOGO+ delivers strong value. For step-by-step setup help, see [How to create Shopify Buy X Get Y].
🏅 Best for: Merchants who want AI-driven campaign recommendations and multiple ways to showcase gift promotions across the store.
AOV.ai (formerly Avada Upsell) is an AI-powered promotion app that helps Shopify merchants discover and configure the most effective gift-with-purchase and BXGY campaigns for their store. The app uses AI to recommend campaign types based on your store’s goals and product data, which reduces the guesswork that often comes with setting up promotions for the first time.
Key Features
BXGY promotion types:
Gift selection UX:
Targeting:
Analytics:
Widget customization:
Promotion tools:
Other promotions included:
| 🔥 Pros | 👎 Cons |
|---|---|
| AI-powered campaign recommendations reduce setup guesswork | BXGY rules are simpler than BOGOS or BOGO+ — no advanced conditional combinations |
| Discount code trigger for BXGY — great for email and influencer campaigns | Targeting is limited to geo and magic links — no customer tags, segments, or order history |
| Multiple gift selection UX options (popup, floating button, cart slider) | Free plan caps revenue at $1,000/month and limits you to 2 active campaigns |
| Strong promotion tools: Deal of the Day, progress bar, floating button, promotion badge | |
| AI theme matching for automatic widget styling | |
| Multilingual support (13+ languages) and Shopify Markets compatible | |
| Free plan available for testing |
Merchant Reviews
Merchants praise AOV.ai for its ease of setup and responsive 24/7 customer support. Multiple reviews highlight how the app’s AI recommendations helped them launch effective campaigns faster than manual configuration. The tiered reward box is frequently mentioned as a conversion driver. Stores running multilingual setups appreciate the built-in translation support. The most common constructive feedback is that some merchants wanted more advanced BXGY rule options for complex promotions.
If you want an AI-assisted BXGY setup with strong promotion visibility across your store, AOV.ai is an excellent choice — especially for stores running multilingual campaigns or discount code–driven promotions.
🏅 Best for: Stores focused on free gift promotions with a visual progress bar and a tight budget.
Dr Free Gift (by Shop Doctors) is a focused free gift app built around one core idea: auto-add gifts to the cart when customers hit a goal, and show their progress with a customizable bar. It’s not trying to be an all-in-one promotion suite — instead, it does gift-with-purchase and BOGO well, with strong progress bar customization that’s hard to find at this price point.
Key Features
BXGY promotion types:
Gift selection UX:
Targeting:
Analytics:
Widget customization:
Promotion tools:
Ease of use:
| 🔥 Pros | 👎 Cons |
|---|---|
| Strong progress bar customization with multiple appearance options | UI/UX is complicated and has a learning curve — setup takes longer than expected |
| Tiered cart goals with real-time progress tracking | Targeting limited to geo only — no customer tags, segments, or order history |
| With-gift vs. without-gift analytics for measuring direct promotion impact | No advanced BXGY rules (no conditional product combinations or cheapest-item-free logic) |
| Free shipping as a reward goal alongside product gifts | No discount code trigger for BXGY |
| Budget-friendly at $9.99/mo | No Built for Shopify badge |
Merchant Reviews
Merchants appreciate Dr Free Gift’s ease of setup once they understand the interface, along with responsive customer support that typically resolves issues within 12 hours. The progress bar is frequently praised for driving higher cart values. Reviews highlight that the app is cost-effective and provides significant value for its price. The most common criticism is the interface complexity — several merchants note that the app could benefit from a UI redesign to simplify navigation.
If you want a budget-friendly BXGY app with the best progress bar customization in this price range, Dr Free Gift delivers — just be prepared for a steeper-than-expected setup learning curve.
🏅 Best for: Stores that want straightforward auto-add rules for BXGY promotions without extra complexity.
Vex Auto Add to Cart (by Advan Software) is a lightweight BXGY app built around one thing: creating custom rules that automatically add free or discounted products to the cart. It doesn’t try to be a full promotion suite — it handles basic Buy X Get Y and BOGO offers with clean auto-add logic, making it one of the easiest apps to set up in this category.
Key Features
BXGY promotion types:
Gift selection UX:
Targeting:
Analytics:
Widget customization:
Promotion tools:
Ease of use:
| 🔥 Pros | 👎 Cons |
|---|---|
| Very easy to use — clean interface with fast setup | No tiered BXGY or progress bar |
| Unlimited rules at a flat $14.70/mo price | No widget customization options |
| Broad targeting: geo, magic link, first-time buyer, tags, B2B customers | No promotion booster tools (no countdown timer, banners, or deal widgets) |
| Popup and silent-add options for gift delivery | Analytics are very basic — total revenue and orders only |
| Built for Shopify badge with 5.0-star rating | No discount code trigger |
| Supports product combination triggers from specific collections |
Merchant Reviews
Merchants consistently praise Vex for its simplicity and reliable auto-add functionality. Support responsiveness is a frequent highlight — multiple reviews mention issues being resolved within 1–2 hours. Stores appreciate the unlimited rules at a flat price with no usage-based fees. The most requested improvement is an option to embed the gift selector as a widget on the page rather than only as a popup.
If you want a no-frills BXGY app that just works — with reliable auto-add, broad targeting, and easy setup — Vex is the best budget option. Skip it if you need tiered promotions or widget customization.
🏅 Best for: Stores that prioritize widget design control and need discount code–triggered BXGY promotions with cross-sell capabilities.
Monk Free Gift (by Monk Commerce) is a unified free gift and upsell app that covers Buy X Get Y, BOGO, cart upsells, and post-purchase cross-sells from a single platform. The app is built around a powerful eligibility engine and stands out for two things: deep widget customization that lets you match every visual element to your brand, and the ability to trigger BXGY promotions with a discount code — a feature most competitors don’t offer.
Key Features
BXGY promotion types:
Gift selection UX:
Targeting:
Analytics:
Widget customization:
Promotion tools:
Pricing note:
Other promotions included:
Pros & Cons
| 🔥 Pros | 👎 Cons |
|---|---|
| Best-in-class widget customization — text styles, backgrounds, borders, buttons, carousel layout | Pricing jumps steeply — $49/mo to $149/mo based on order volume |
| Discount code trigger for BXGY — great for targeted campaigns | No advanced BXGY conditional rules (no “Buy X & Y to get Z” logic) |
| Custom font support (including Adobe fonts) to match your brand | Promotion tools are limited compared to AOV.ai or BOGOS — no deal-of-the-day or offer page |
| Draft theme testing — preview widgets without disrupting your live store | Order-based pricing can get expensive fast for high-volume stores |
| Post-purchase cross-sell and volume discounts included | |
| Language-based targeting for Shopify Markets stores | |
| Built for Shopify badge with 520+ reviews |
Merchant Reviews
Merchants consistently highlight Monk’s widget customization and exceptional customer support as key differentiators. Reviews mention that the support team goes beyond standard troubleshooting — helping merchants configure complex GWP setups and suggesting UX improvements. Stores using custom Adobe fonts praise how Monk’s widgets match their branding perfectly, unlike other apps with limited styling. Several reviews note the app has been reliable across years of use, including during high-traffic events. The most common concern is pricing — merchants with growing order volumes find the tier jump significant.
If widget customization and discount code BXGY are top priorities for your store, Monk Free Gift is the strongest option. Just factor the order-based pricing into your budget — it pays for itself quickly on stores where AOV lift covers the cost, but can feel expensive for stores still testing promotions.
The right BXGY app depends on what your store actually needs — not which app has the longest feature list. Here’s a quick recap to help you decide:
For advanced BXGY rules:
For budget-friendly setups:
For AI-powered campaign setup:
Yes. Shopify’s native discount system includes a “Buy X Get Y” option under Discounts → Create discount → Buy X get Y. You can set product or collection triggers, define the reward as a percentage or dollar-amount discount, and choose whether it applies automatically or via a discount code.
However, the native option has hard limits: a maximum of 100 products per offer, a cap of 25 active automatic discounts, and no auto-add — the customer must manually add the reward product to the cart. If any of these constraints affect your promotions, a third-party app removes them. [Learn more → How to create Shopify Buy X Get Y]
With Shopify’s native discounts, you can have up to 25 active automatic discounts running simultaneously, but only one automatic discount and one discount code can apply per order. Third-party BXGY apps bypass this limit — most apps let you run unlimited concurrent promotions, though each app has its own stacking rules for how multiple offers interact in the same cart.
Not all of them. Among the apps in this guide, BOGO+ explicitly supports POS — promotions apply at the physical checkout terminal. BOGOS supports POS as a sales channel target, meaning you can run promotions specifically for in-store purchases. The other apps are primarily designed for online stores. If POS compatibility is critical, verify it before installing.
It depends on the app. Some apps like AOV.ai and Monk Free Gift support discount code triggers — meaning the BXGY promotion only activates when a specific code is entered. This is different from stacking, where two separate discounts apply on the same order. Shopify’s native system allows combining one automatic discount with one discount code per checkout. Third-party apps handle stacking differently, so check each app’s documentation for its specific rules.
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