Hanoi, Vietnam — August 28th — BOGOS, the powerful Shopify app that helps merchants boost sales with free gifts, bundles, upsells, and discounts, today announced that it will operate as a fully independent brand, no longer under the Secomapp name. This move marks a significant milestone in BOGOS’ journey to better serve its global community of merchants with greater focus and agility.

A Natural Next Step

Originally incubated within Secomapp, BOGOS has quickly grown into one of the most trusted promotional tools on the Shopify App Store. Its innovative approach to offers like “Buy One Get One,” “Gift with Purchase,” and “Mix & Match Bundles” has helped thousands of merchants increase their Average Order Value (AOV) and maximize conversion.

With rapid adoption and a growing merchant base worldwide, establishing BOGOS as an independent brand is a strategic step to accelerate innovation and sharpen its mission: helping merchants unlock more revenue through smarter promotions.

No Disruption, Only More Focus

For existing users, this change will be seamless. Merchants can continue using the BOGOS app without interruption—features, pricing, and support remain exactly the same. The same dedicated team behind BOGOS will continue to provide world-class support and product updates.

In fact, independence will enable BOGOS to move faster, launch new features more frequently, and integrate more deeply with Shopify’s evolving ecosystem.

A Vision for the Future

BOGOS’ goal remains unchanged: to empower merchants with simple yet powerful promotions. As an independent brand, BOGOS will continue evolving to become the most powerful all-in-one Shopify promotion app—combining gifts, bundles, upsells, and discounts into one seamless solution. Both BOGOS and Secomapp will continue to grow and cooperate together in the near future, ensuring merchants benefit from the strengths of both brands.

Continuing the Journey

BOGOS will remain available on the Shopify App Store and through its new dedicated channels. Merchants and partners can follow the journey and get the latest updates at https://bogos.io/.

About BOGOS

BOGOS is a Shopify app that helps merchants increase sales and Average Order Value with smart promotional campaigns such as Buy One Get One, Free Gift with Purchase, Bundles, Mix & Match, and Upsells. Trusted by thousands of merchants worldwide, BOGOS makes it easy to create, manage, and optimize promotions that drive results.

About Secomapp

Secomapp is a leading provider of Shopify apps, offering solutions that help merchants grow and succeed in e-commerce. With a suite of apps spanning SEO, affiliate marketing, loyalty, and promotions, Secomapp empowers merchants to scale efficiently.