Best Shopify Marketing apps in 2025 (Free & Paid)
Table of Contents
Running an e-commerce store on Shopify requires merchants to promote it to drive sales and customer engagement. With the help of the best marketing apps for Shopify, you can put in less marketing effort to gain better results and lower customer acquisition costs.
These apps leverage multiple aspects of online marketing, including email campaigns, page building, SEO optimization, advanced promotions, etc. This article introduces both free and paid options for your consideration to leverage the store and enhance branding.
1. How Do We Define The Best Marketing Apps for Shopify?
To determine the best marketing apps for Shopify on the market, you should assess them based on the following criteria:
Features and Functionality
Marketing apps on Shopify should be integrated with a variety of tools like email campaigns, social media integration, upselling features, SMS marketing, and analytics. That way, you can directly access them and manage campaigns from one dashboard.
Make sure it integrates seamlessly with Shopify and other external tools in your store, such as email platforms or CRM systems. Plus, the app should include flexible options to customize your promotional campaigns and align with the branding strategy.
Ease of Use
The best marketing apps for Shopify should have a simple and intuitive UI that does not require advanced technical knowledge. Most store owners do not know how to code, so having a drag-and-drop editor tool in the app will help them build the store in minutes.
The easy onboarding, guided tutorials, and clear documentation make a huge difference between apps, allowing you to navigate the settings and quickly set up the site. Notice the automation level that minimizes manual input, such as automating your workflows.
Customer Reviews and Ratings
When considering a Shopify app in marketing, you should look for social proof from previous customer reviews and ratings. For instance, a highly-rated app should have a consistent rating of 4+ stars, indicating its reliability and functional performance.
However, detailed and reliable feedback should highlight both pros and cons. By understanding an app’s benefits and disadvantages to your store, you can filter out those that align with your business needs.
Pricing and Value
Some of the best marketing apps for Shopify are free to install, while others require a monthly subscription fee. If you are a new store owner wanting to explore the market, choose apps that offer free trials so you can test them before committing.
We advise you to prioritize flexible pricing models that align with your budget and business size. Then, evaluate the return on investment (ROI) the app can provide regarding customer acquisition, retention, and revenue growth.
Performance and Speed
As much as a marketing app provides advanced features for store growth, ensure that it does not slow down your store performance or webpage load speed. During high-traffic periods like Black Friday or holiday seasons, it should work consistently without crashes.
Moreover, as the mobile user rate plays a significant role in online shopping, this app should work efficiently on mobile devices with a multichannel-friendly UI.
Customer Support
The best marketing apps for Shopify should come with a dedicated customer service team that offers 24/7 support if possible, especially if your store caters to a global audience. They should provide efficient support via chat, email, video call, or phone.
It would be a bonus for you to have access to knowledge resources inside the app, such as FAQs for basic questions, comprehensive how-to guides, and community forums.
2. Best Shopify Marketing Apps for 2025
Page Builder app: PageFly
To build your website from scratch without coding, you should opt for an optimal Shopify page-building app like PageFly. It allows merchants to elevate their page stores with 6 main page types (home page, BFCM section, etc.) using a drag-and-drop editor.
The template library includes over 100-page templates and premade sections tailored for Shopify clothing stores, jewelry, and cosmetics businesses. These templates feature CRO-focused elements such as color swatches, sales banners, and countdown timers for immediate use. They are mobile-optimized and fully compatible with all Shopify themes, ensuring a seamless shopping experience.
Shopify rating: 4.9/5 (11,831)
Pricing: Free; $24-99 per month
Developer: PageFly
Email marketing & SMS app: Klaviyo
A promotional campaign cannot succeed without email and SMS marketing services. Klaviyo, one of the best marketing apps for Shopify in this niche, provides the tools to personalize and send multiple email and SMS campaigns, increasing automation and engagement.
As the app centralizes your data from Shopify and 350+ other integrations, you can instantly connect with customers across all of your channels. Plus, Klaviyo enables real-time revenue data per automation, campaign, segment, and channel for better assessment.
Shopify rating: 4.7/5 (3,100)
Pricing: Free; $15-20 per month
Developer: Klaviyo
Discount & promotions: BOGOS
The best marketing apps for Shopify list cannot go on without an automated solution to leverage your promotions and discounts – BOGOS. This app enables you to create a variety of offers, including buy X get Y, bundles, and quantity breaks with advanced functionalities.
The premium custom rules target customers based on different segments, such as their location, order history, customer tags, and specific URLs. Its simple reward methods incentivize buyers to claim your offers via auto add-to-cart, gift slider, and product page widget.
Shopify rating: 4.9/5 (2,488)
Pricing: $29.99-99.99 per month
Developer: Secomapp
SEO & Speed optimization app: Searchpie
Searchpie is a highly recommended search engine optimization tool to help you grow more organic sales on Shopify and climb the search result rankings. The built-in SEO Manager automatically detects SEO issues in your store and notifies you via smart reports.
Supporting tools like speed optimizer and website credibility protector will assist you in optimizing SEO performance. For example, the app will compress images to an ideal size to fasten page load speed and automatically detect long and 404 URLs for replacement.
Shopify rating: 4.9/5 (4,772)
Pricing: Free; $39-399 per month
Developer: PieLab
Affiliate marketing app: UpPromote
One of the most effective marketing approaches is through referral and influencer marketing programs. UpPromote is a trusted platform for Shopify merchants to build these programs and recruit and manage worldwide affiliates with high automation.
The app lets you incentivize customer collaboration using widgets, landing page displays, and post-purchase sign-ups. Your affiliates are motivated by store credits, auto discounts, etc., and you can track referral orders via coupons, affiliate URLs, and emails.
Shopify rating: 4.9/5 (4,035)
Pricing: Free; $29.99-199.99 per month
Developer: UpPromote
Social Media: TikTok, Facebook & Instagram
Apart from the best marketing apps for Shopify on its App Store, you should utilize popular social media platforms for your marketing campaigns. Optimizing marketing efforts solely on search engines will not drive enough traffic to your website.
By setting up specific campaigns on Facebook, TikTok, or Instagram, you can reach a broad audience interested in your e-commerce products. If you run paid ads on these channels, the target audience can be tailored to increase their engagement with your activities.
Note that each platform focuses on different media types. For instance, Facebook is ideal for building fan pages and community groups, while TikTok and Instagram promote content through visual media like photos and videos.
Loyalty Program: Smile
By retaining existing buyers the right way, Shopify store owners can increase sales revenue and repeat purchases, improving customer loyalty. Use Smile.io, an external app in loyalty and reward programs, to boost buyer engagement and reduce acquisition costs.
It encourages recurring purchases by rewarding every order with points, as well as rewarding social actions on Facebook or Instagram. Plus, the app integrates with multiple other software in email and SMS marketing to supercharge your campaigns.
Shopify rating: 4.8/5 (6,630)
Pricing: Free; $49-999 per month
Developer: Smile.io
Upsell & Cross Sell: Selleasy
Using Selleasy for your store can help promote upsell and cross-sell offers throughout the customer journey to increase sales revenue. These promotions can be created manually or using automatic product recommendations to encourage bundle purchases.
There are diverse add-on types available next to your products, in the cart, or on the thank-you page. This compels customers to group relevant items to their order to enjoy a discounted price, enhancing their satisfaction and chances of returning to your shop.
Shopify rating: 4.9/5 (2,109)
Pricing: Free; $8.99-16.99 per month
Developer: Logbase
Customer Review: Judge.me
Judge.me is an app and Chrome extension that allows you to import product reviews directly from AliExpress pages to your Shopify goods. It is easy to automate the import process by setting up simultaneous imports with diverse filters (e.g., reviews with photos).
The imported reviews can be automatically transferred to Judge.me or exported to CSV and imported to another app. Besides reliable social proof in text, you can increase conversion rate and build customer trust with review photos and descriptive UGC.
Shopify rating: 4.5/5 (610)
Pricing: FREE
Developer: Judge.me
Pop-ups: Wisepops
Pop-ups are crucial in marketing strategies, so you will need the best marketing apps for Shopify to create this widget. We recommend Wisepops, a powerful platform that adds engaging pop-ups to your mobile and desktop website without being intrusive.
Feel free to use over 60 pre-designed campaign templates to create unlimited pop-ups, bars, embeds, and onsite notification feeds. These widgets serve diverse purposes, such as boosting sales, offering unique discount codes, and enhancing cart recovery rates.
Shopify rating: 4.9/5 (81)
Pricing: $49-199 per month
Developer: Wisepops
Web push: PushOwl
Last but not least, your e-commerce website should be optimized appropriately with a complete marketing suite like PushOwl. This software includes helpful automatic services, including email and SMS marketing, email automation, and web push notifications.
Its versatile tool library allows you to activate different personalized widgets (e.g., abandoned cart recovery, back-in-stock reminders, price drop alerts, etc.) with only one click. Also, PushOwl has advanced features for marketing segmentation and analytics.
Shopify rating: 4.9/5 (3,068)
Pricing: Free; $19-79 per month
Developer: Brevo
3. Conclusion
Among the best marketing apps for Shopify in this article, which one do you find the most relevant to your strategy? For instance, having an automatic tool to collect and display product reviews on your website will increase customer trust and sales.
After evaluating each app’s strengths and focus, you should consider its pricing plan to see whether it works long-term for your store. An optimal external app should provide you with effective solutions to your problem within a reasonable budget.
Good luck!
4. FAQs
Is it easy to install and use Shopify marketing apps?
Most Shopify marketing apps are built for simple installation with built-in advanced features on a center dashboard. They typically have a user-friendly interface and detailed tutorials to guide you through the setup process.
Do I need technical skills to use marketing apps on Shopify?
No, most marketing apps on Shopify do not require users to have professional technical skills. They are designed for merchants with diverse levels of expertise, supporting them in building effective marketing campaigns using simple tools.
How do the best marketing apps for Shopify contribute to store growth?
A Shopify marketing app can help increase sales revenue and enhance customer engagement through various methods, such as social media advertisement, SEO optimization, email campaigns, and customer reviews.
Installing a third-party app to your Shopify store automates the setup process and customizes the target audience for better results.
What are the costs associated with marketing apps?
When using a marketing app for your e-commerce store, consider the costs that vary widely depending on that app and its features. Most of them charge a monthly or annual subscription fee, while others may take a percentage of sales pay-as-you-go pricing.