

How to Cross-Sell on Shopify in 2025? (3 Easy Ways)
Shopify cross-sell is a smart way to increase sales by showing customers related or add-on products. It helps shoppers...
Digital Marketing Specialist
Choosing the right Shopify apps can make a huge difference in the success of your online store. But with thousands of apps available, how do you determine which ones are worth installing?
First, it’s important to understand what Shopify apps are. Simply put, Shopify apps are plugins or add-ons that extend the functionality of your Shopify store. They allow you to customize and enhance your site with features like email marketing, product reviews, upsells, live chat, and much more. The right combination of apps can supercharge your sales and conversions.
In this guide, we’ll walk you through how to evaluate Shopify apps so you can confidently decide which ones are the best fit for your business. We’ll share important criteria to look for, red flags to avoid, tips we’ve learned from our extensive experience, and key things to consider for your specific needs.
Then, we’ll highlight 18 of the best Shopify apps across a range of categories that are proven to increase sales and conversions. Whether you run a small handmade goods shop or a multi-million dollar enterprise, you’ll find app recommendations to take your store to the next level. Let’s dive in!
There are 2 types of Shopify apps, including front-end and back-end apps.
A front-end software works to operate what customers see and interact directly on your online store, usually embedded in existing Shopify themes. In contrast, a back-end app assists you in syncing inventory, managing email marketing campaigns, or generating reports.
Since most Shopify apps offer a free trial, it’s very easy for Shopify merchants to install and then uninstall a Shopify app. But take notice that when using these apps, you may encounter technical issues like script overlap, in which multiple apps modify a website element simultaneously.
Even after being deleted, some apps may leave custom code snippets on your themes. This malfunction can lead to display errors, even affecting checkout and inventory management, which disrupts your site performance.
The easiest way to protect your Shopify store is to back up your themes before an app installment or use the Shopify cleanup guide after removing the app. Other than that, there are few criterias in which you can evaluate to deeply understand which apps are worth to install and which not.
So the first thing you need to do is to list your business needs and feature requirements before heading to the Shopify App Store for third-party software.
Read their app description to identify whether it provides your must-have features. Also, visit their demo store for a demo experience of these functionalities.
A demo store is a trial environment where users can explore and test the app’s features, functionalities, and integrations without affecting live store operations.
If an app does not offer a demo store, the developer does not optimize user experience and you should skip it from consideration.
Customer reviews are social proof of an app’s performance, showcasing its strengths and common issues merchants encounter. It is great how Shopify has strict regulations regarding app reviews to increase app reliability and provide proof of its performance quality, so it is not easy for the app provider to fake their reviews.
As you browse through app reviews, keep these tips in mind:
Low app ratings are often problems that merchants experience when using that app. The truth is you will encounter technical issues with whatever app due to Shopify itself or the app’s regular feature updates. Thus, it is important to assess how the developing team responds to their customers.
Do they reply to all bad reviews? Do they use the same default response for every review? How regularly do they receive 1-2 star reviews?
Most users giving 3-star ratings are store owners who used the app but are unsatisfied with specific features (e.g., lack what they need or do not provide enough advancement).
You should skip these reviews since each merchant has different requirements and preferences. If you have a special request, ask the developing team whether they can customize that feature for your store, which will cost extra fees.
It is not necessary to read high ratings, but you can consider them to see what previous users recommend that app for.
When you install a Shopify app, you’ll find various resources like documentation, user guides, and FAQs to help you understand how the app works as you scroll down.
While these resources are helpful, it’s best to choose apps that offer live chat support. When problems arise (and they usually do), live chat is the quickest and easiest way to get help directly from their support team. You can also ask the support team to help you set up the app on your store.
In general, always look for apps that provide live support.
When it comes to pricing, start by setting a clear budget rather than immediately looking for free Shopify apps. Take time to evaluate how each app’s features match your business needs, regardless of their price tag.
These apps are usually developed by Shopify itself or new-launching ones to entice the demo experience. Since these free Shopify apps are tempting to install, remember that free apps often come with limitations that could slow down your operations and create more work.
Premium apps also offer trial periods or free plans, allowing you to test and understand how these apps can benefit your business. Check the app’s pricing plans and compare them with the value they bring to your business. A paid app with better features and support can save you time and effort in the long run. While free apps might work for basic needs, they may not provide the advanced functionalities your store requires as it grows.
Before installing an app, check if its developers maintain it regularly. While you can’t see the app version history in the Shopify App Store, you can find updated information through other channels. Visit the app’s website and social media pages to see how active they are in maintaining and improving their product. Regular posts about new features, bug fixes, and improvements show that developers are actively working on the app. This ongoing maintenance is crucial for keeping your store running smoothly and securely with Shopify’s latest updates.
Take time to research the Shopify app developer’s reputation before making your choice. Scroll down their Shopify app listing to find the release date, which shows how long the app has been in the market. A longer history often means the app has proven its reliability and survived Shopify platform updates.
Another way to check the developers’s reputation is to click on the developer’s name to see how many Shopify apps they have created – developers with multiple successful apps typically have more experience with the platform and better understanding of merchant needs.
You can also look for information about their company on their website and social media channels. A reliable developer should have a professional website, clear contact information, and an active presence online.
Apart from assessing a Shopify app with visible and external criteria, the best way to understand its performance is to review how it operates for your store. While running your website, ensure you track your store performance to identify malfunctions in time and ask for support from the developing team.
Now that you know what factors to consider when selecting the best Shopify apps to increase sales, it’s time to dive into the top options available. The following apps have been carefully selected based on their effectiveness in different areas, such as marketing, customer engagement, conversion optimization, and more.
Below, I’ve compiled a list of the 18 Must-have Shopify apps designed to help you grow your business. Let’s check them out!
Developed by Secomapp and launched in 2014, BOGOS is one of the best Shopify Promotion App on the market. BOGOS helps Shopify stores increase average order value (AOV) through various promotional offers like BOGO, Buy X Get Y, free gifts, bundles, and volume discounts. If you are new to BOGOS, check out this detailed guide on how to use BOGOS to create discounts and promotions on your store.
Key Features:
Reviews & Ratings: 4.9 ⭐(2,007 reviews)
Pricing:
Pros: Easy promotional options with advanced targeting for personalized sales and support.
Cons: It can be expensive for small businesses, especially the Plus plan.
💡 Quick tip: For more advanced discount apps, Check out our list of 11 Best Shopify Discount apps.
UpPromote, launched in 2019, is the top recommended Shopify affiliate marketing app that empowers Shopify stores to build robust referral and reward programs, boosting customer loyalty and driving sales through influencer marketing.
Key Features:
Reviews & Ratings: 4.9 ⭐ (3,645 reviews)
Pricing:
Pros: User-friendly setup, strong affiliate tools, dedicated support.
Cons: Costly higher-tier plans for small businesses are limited to Shopify stores.
Founded in 2012, Klaviyo is a powerful email and SMS marketing Shopify app that helps Shopify stores build smarter digital relationships with their customers through personalized and targeted campaigns.
Key Features:
Reviews & Ratings: 4.6 ⭐(2,614 reviews)
Pricing:
Pros: Easy-to-use email and SMS marketing tools for boosting sales and engagement through personalized campaigns.
Cons: Can be expensive for small businesses with many contacts. Requires a separate account for SMS marketing.
EComposer, launched in 2022, is a drag-and-drop page builder and website design Shopify app designed to help Shopify merchants create stunning and highly converting pages without coding knowledge.
Key Features:
Reviews & Ratings: 5.0 ⭐(4,115 reviews)
Pricing:
Pros: Easy drag-and-drop page creation, customizable templates, advanced features, and 24/7 live chat support.
Cons: Limited to Shopify stores; higher plans may be expensive for small businesses.
BOOSTER SEO, launched in 2016, is an all-in-one Shopify SEO app designed to improve Shopify store rankings, traffic, and page speed.
Key Features:
Reviews & Ratings: 4.9 ⭐(7,905 reviews)
Pricing:
Pros: Easy-to-use SEO and image optimization tools boost store performance, with 24/7 live chat support for help anytime.
Cons: Only available for Shopify stores; higher-tier plans can be costly for small businesses.
Hextom, launched in 2018, is a conversion-boosting app that offers over 30 tools to promote sales, from landing pages to checkout. It helps Shopify stores display consistent sales-boosting messages throughout the customer journey.
Key Features:
Reviews & Ratings: 4.8 ⭐(9,732 reviews)
Pricing:
Pros: Easy-to-use interface with various tools for sales promotion, personalized offers, and branding options.
Cons: Only available for Shopify stores; higher-tier plans can be costly for small businesses.
Selleasy, launched in 2021, is one of the best Shopify upsell apps designed to increase AOV by prompting customers to bundle related products, add accessories, and purchase additional items.
Key Features:
Reviews & Ratings: 4.9 ⭐(1,844 reviews)
Pricing:
Pros: Easy to set up and use, good upsell options, affordable freemium plan for small businesses, and helpful support.
Cons: Only works with Shopify stores; higher plans can be expensive for larger businesses.
💡 Quick reminder: Upselling & Cross-selling contributes up to 21% of the brand’s revenue, according to research by Hubspot.
💡 Read more: 8 Proven Ways To Upsell On Shopify Effectively
Bundler, launched in 2019, is a Shopify product bundles app that helps merchants easily create and manage product bundles. This way, merchants can offer customers great deals and boost their average order value (AOV).
Key Features:
Reviews & Ratings: 4.9 ⭐(1,695 reviews)
Pricing:
Pros: User-friendly interface for making custom bundles with unique landing pages to showcase deals and discounts.
Cons: The free plan has few features, and the Executive plan might be too expensive for small businesses.
💡 Quick reminder: Looking for a way to boost AOV with product bundles? Here are the best types of Shopify product bundling you can use.
Tidio Chat, launched in 2014, is a Shopify customer service app that helps Shopify merchants connect with customers in real-time, providing instant support and improving customer satisfaction.
Key Features:
Reviews & Ratings: 4.7 ⭐(1,889 reviews)
Pricing:
Pros: Simple live chat setup with chatbots for 24/7 support, connecting with customers on different platforms, and tracking interactions for improved service.
Cons: The free plan has few features and can be expensive for small businesses, especially with the Lyra AI Chatbot.
Printify, launched in 2015, is a print-on-demand Shopify app that allows Shopify merchants to create and sell custom-printed products without holding inventory.
Key Features:
Reviews & Ratings: 4.8 ⭐(6,412 reviews)
Pricing:
Pros: Sell custom-printed products easily and affordably, with a wide selection, high-quality printing, and global fulfillment—all managed through a user-friendly platform.
Cons: The free plan has limited features, and the Premium plan can be costly for small businesses.
Printful is a comprehensive print-on-demand dropshipping supplier that allows you to create and sell custom printed products—from t-shirts and wall art to blankets—without inventory concerns. Printful handles the printing, packaging, and shipping directly to your customers, giving you more time to focus on growing your business.
Key Features:
Reviews & Ratings: 4.7 ⭐(7,399 reviews)
Pricing:
Pros: Seamless integration with multiple platforms (Shopify, eBay, Etsy, Amazon), multilingual support in six languages, professional fulfillment services, and the ability to start with zero upfront inventory costs.
Cons: The Growth Plan may represent an additional expense for new businesses, and you’ll need to carefully manage profit margins with the production and shipping costs.
DSers, launched in 2018, is a dropshipping Shopify app that simplifies the process of sourcing, importing, and managing products from AliExpress for Shopify stores.
Key Features:
Reviews & Ratings: 5.0 ⭐(27,602 reviews)
Pricing:
Pros: User-friendly for importing products and managing orders, good tracking and refunds, and smooth integration with AliExpress for quick orders and automation.
Cons: Only works with Shopify; higher-tier plans can be expensive for big businesses, and both free and paid plans have a product limit.
CJ Dropshipping is a versatile dropshipping Shopify app that offers product sourcing, auto-listing, and efficient order fulfillment services. With data-driven product recommendations and extensive marketing support, CJ helps online merchants optimize their business operations and boost sales performance.
Key Features:
Reviews & Ratings: 4.9 ⭐(9,675 reviews)
Pricing:
Pros: Extensive language support (26 languages), integration with multiple platforms (TikTok Shop, Shopee, eBay, Etsy, etc.), fast delivery times, factory-direct pricing, and comprehensive product customization options.
Cons: Various fees apply for products and services that need to be factored into your profit margins, and the pricing structure isn’t presented in clear tiers like some competitors.
Product Options & Customizer is a powerful Shopify app that breaks through Shopify’s 100-variant limit, allowing merchants to create unlimited product options and variants. This app enhances customer experience by enabling product personalization, which not only increases satisfaction but also boosts sales through customization premiums.
Key Features:
Reviews & Ratings: 4.9 ⭐(3,227 reviews)
Pricing:
Pros: Eliminates Shopify’s variant limitations, increases sales through product personalization, offers multiple customization options, works with other popular apps like Smart Product Filter & Search, and supports 15 languages for global stores.
Cons: Higher-tier features require a monthly subscription, and Shopify Plus users face significantly higher monthly costs for the same functionality.
💡 Quick tip: 20 best Shopify Clothing Stores to inspire your journey
Shop the Look is a sophisticated Shopify app that enhances product pages with beautifully curated, shoppable lookbooks and product bundles. This app creates a seamless shopping experience by showcasing complementary products directly on product pages, encouraging upsells, and increasing average order value (AOV).
Key Features:
Reviews & Ratings: 5.0 ⭐(133 reviews)
Pricing:
Pros: Seamless integration with multiple apps (Checkout, Back In Stock, Google Analytics, etc.), supports five languages, increases average order value through strategic bundling, and requires no technical knowledge to implement effectively.
Cons: Advanced features may require the paid Growth plan, and the language support is more limited compared to some other apps (only five languages available).
Sky Pilot – Digital Downloads is a comprehensive Shopify app that enables merchants to sell and automatically deliver digital products such as ebooks, music, PDFs, and videos directly to customers. With robust features for file management, content delivery, and security, this app creates a seamless buying experience while protecting your intellectual property.
Key Features:
Reviews & Ratings: 5.0 ⭐(377 reviews)
Pricing:
Pros: Extensive integration with popular apps (Checkout, Customer accounts, Klaviyo, Vimeo, etc.), supports 20 languages for global markets, offers robust security features to protect intellectual property, and provides simple setup with powerful delivery capabilities.
Cons: Bandwidth limitations on all plans with overage charges and higher-tier plans required for advanced features and increased bandwidth allowances.
📣 Question: What are Digital Products, and how do you sell them on Shopify?
Tevello is a versatile Shopify app that allows merchants to offer online courses and digital products directly within their eCommerce store, eliminating the need to send customers to external platforms. This app helps build communities, encourages repeat purchases, and creates opportunities for product upselling.
Key Features:
Reviews & Ratings: 5.0 ⭐(267 reviews)
Pricing:
Pros: Extensive integration options (Checkout, Customer accounts, Shopify Flow, video platforms), supports 20 languages, keep customers within your store ecosystem, and offer powerful community-building features that encourage brand loyalty.
Cons: Limited pricing tier information with no annual pricing options mentioned, and may require some setup time to properly organize course content and community features.
Joy Loyalty Program is a powerful Shopify loyalty solution designed to turn one-time buyers into lifelong customers. With points, VIP tiers, milestone rewards, and unlimited referrals, Joy helps merchants scale retention without the overwhelm.
Built for growth, Joy supports complex rule logic, seamless POS and Shopify Plus integration, and works with 35+ marketing tools like Klaviyo, Mailchimp, Judge.me, Loox, and more.
Key Features:
Reviews & Ratings: 4.9 ⭐ (1,474 reviews)
Pricing:
Pros:
Highly customizable loyalty program with seamless Shopify admin experience. Excellent for fashion, beauty, and lifestyle brands looking to build long-term customer engagement. Rich integration ecosystem and advanced features for scaling loyalty efforts.
Cons:
Advanced features like rule automation and auto-translate are limited to higher-tier plans. Additional fees apply when monthly order limits are exceeded.
Real-world example: Korean Skincare is a global K-beauty retailer with five international storefronts. Within just 6 months of using Joy Loyalty, they enrolled over 56,000 loyalty members and achieved a 71.5% month-over-month sales increase. Read the full case study.
Your best customers are your most powerful growth channel. They build trust faster than any ad — and Joy helps you turn their actions into lasting, scalable growth.
Loox, launched in 2015, is a popular product review app for Shopify stores. It helps businesses build trust, drive sales, and collect valuable customer feedback through engaging reviews.
Key Features:
Reviews & Ratings: 4.9 ⭐(20,407 reviews)
Pricing:
Pros: Easy-to-use interface for collecting and showing reviews, with customizable widgets, a referral program to boost sales, and great customer support.
Cons: Higher-tier plans can be costly for small businesses and are only available for Shopify stores.
Appstle Subscriptions offers a comprehensive solution for Shopify merchants to set up and manage subscription services and subscription boxes with minimal effort. This powerful app provides robust recurring payment functionalities, customizable subscription options, and an enhanced customer portal.
Key Features:
Pricing:
Pros: 24/7/365 merchant support, extensive integration options with popular apps, powerful retention tools, and revenue-based pricing that scales with business growth.
Cons: Only available in English, and subscription revenue caps on each pricing tier may require frequent plan upgrades for rapidly growing businesses.
3D Product Customizer transforms the online shopping experience by offering interactive 3D product customization and augmented reality (AR) capabilities for Shopify stores. This innovative app helps merchants overcome variant limitations, simplify complex customizations, and implement dynamic pricing while boosting customer confidence and reducing returns.
Key Features:
Reviews & Ratings: Not specified in the description
Pricing:
Pros: Increases conversion rates through interactive visualization, reduces return rates by setting accurate expectations, overcomes Shopify variant limitations, and requires no coding knowledge for implementation.
Cons: Higher starting price point compared to many Shopify apps, and the most powerful features (bundling, PDF export) are only available at the Enterprise tier ($199/month).
I hope you find this guide useful for picking the best Shopify apps to increase sales for your store! These apps are made to simplify your operations, improve customer experiences, and help increase your revenue. By choosing the right tools that fit your needs, you’ll be set to grow your business and hit those sales goals.
BOGOS.io is a top app for BOGO deals, free gifts, and promotions. It has features like Buy X Get Y, product bundles, and custom offers to increase order value.
Klaviyo is great for email and SMS marketing on Shopify. It offers strong segmentation, automation, and personalization tools to improve customer connections.
EComposer is Shopify’s user-friendly drag-and-drop landing page builder, letting anyone create custom pages without coding.
Smile.io is recommended for loyalty programs. These programs offer points, VIP levels, and referral options to boost customer loyalty and repeat sales.
DSers-AliExpress is a leading app for dropshipping from AliExpress on Shopify. It makes importing products, fulfilling orders, and managing inventory easier.
Shopify cross-sell is a smart way to increase sales by showing customers related or add-on products. It helps shoppers...
The Shopify “You May Also Like” feature is a simple but effective way to suggest products your customers might be interested...
According to a report by Icra, fashion retailers may see revenue growth of up to 15% in FY25, driven...