How LEVEL8 Increased Sales by 200% in Three Months with BOGOS

In the world of eCommerce, driving sales and increasing average order value (AOV) are key challenges for many brands, particularly in the luggage industry, where the purchase cycle tends to be long. 

While retaining existing customers is crucial, acquiring new ones through targeted promotions becomes even more critical to balancing sustainable growth. That’s exactly where LEVEL8, a premium luggage brand based in New York, found success and achieved a remarkable 200% sales increase with BOGOS.

Let’s dive into how they accomplished this!

LEVEL8: A Brand Focused on Simplicity and Convenience in Every Detail

LEVEL8 is a premium luggage brand built for people who are always on the move. Guided by a minimalist design philosophy, the brand focuses on making every journey effortless, where functionality and reliability come first. 

We want to provide a seamless experience, allowing travelers to focus on the destination rather than the obstacles of the journey, said Steven Lin, CEO of LEVEL8.

The Challenge: Combining Free Gifts and Discounts with Ease 

From day one, simplicity and convenience have been at the heart of LEVEL8’s mission, not just in their products, but also in how they design and manage promotions. However, combining free gifts with other discounts presented a challenge for the team.

It would be difficult and complicated to combine free gifts with order discounts or other promotions, shared the team.

👉 LEVEL8 needed a solution that would make this process flawless.

The Solution: Streamlined Offers with BOGOS

The turning point came when LEVEL8 discovered BOGOS. As soon as they began using the app, their challenge was resolved. BOGOS allowed the team to easily combine gift offers with discounts which brought all in one place without any friction.

With the tool issue solved, let’s see how LEVEL8 successfully implemented its promotional strategies.

1. Set A Threshold to Give Away A Branded Gift 

Rather than solely relying on percentage discounts, which can weaken brand value and encourage customers to wait for the next sale, LEVEL8 chose to reward shoppers with a branded gift after reaching a $500 threshold.

The gift, a custom luggage tag, was both memorable and functional. Not only did it create a special connection to the brand, but it was also a useful item to identify their luggage while maintaining a sleek look.

The $500 threshold was a smart choice. It reflects the average cost of a complete luggage set, including one check-in and one carry-on. This selection aligns perfectly with LEVEL8’s target audience who are dedicated travelers and typically need a full set of luggage for their long journeys.

2. 20% Off Bestsellers with Strategic Upsells

LEVEL8 combined their gift campaign with a targeted 20% discount on bestsellers. This was a smart move that captures attention while preserving margins.

Instead of offering discounts sidewide, they focused on top sellers to drive traffic. Once customers engaged with these popular products, LEVEL8 strategically introduced complementary accessories that shoppers often don’t seek out but feel are essential once they discover them.

From the Storefront to Social Media: How LEVEL8 Promoted Their Offers

LEVEL8 understood that luggage shoppers research extensively before spending: they watch reviews, browse social media, and compare options. Rather than promoting differently across channels, they aligned everything as a thoughtful journey for potential customers. 

Travel influencers introduced the BFCM deals through authentic video reviews on social platforms, which helped to build trust and awareness where their audience spent almost all of their time.

Once curiosity brought customers to Level8’s website, a large homepage banner immediately highlighted the Black Friday offers. 

Then a dedicated landing page made it easy to browse all deals and bestsellers in one place.

This smooth experience guided shoppers from discovery to purchase without any confusion.

The Result: A Dramatic Sales Jump 

The numbers told the story. Throughout 2025, LEVEL8 saw consistent growth with BOGOS. By the end of October alone, the app had generated over $351K in total attributed sales, with October itself delivering a remarkable 200% sales increase compared to the previous three-month average.

It has a positive impact on increasing GMV, confirmed the LEVEL8 team.

Wrapping Up

LEVEL8’s story shows how strategic promotions, which are thoughtfully promoted, can drive sustainable sales growth even for products with long purchase cycles like luggage.

Key takeaways for Shopify merchants:

• Reward with branded gifts: Use meaningful gifts to add value for customers who reach a spending threshold and make sure that threshold is smartly set based on your store’s average product or order value.
• Be strategic with discounts: Choose a balanced discount rate which is attractive enough to drive traffic, yet sustainable for your profit margins.
• Leverage seasonal demand: Run campaigns during major holidays when purchase intent naturally rises.
• Invest in influencer marketing: Collaborate with KOLs or creators who can authentically showcase your brand and inspire potential customers’ trust.

In 2025’s competitive retail landscape, consumers have become more price-aware and deal-oriented. So, the success of LEVEL8 x BOGOS was not only the number, it’s about offering the right product at the right price at the right time.

If you’re ready to run campaigns like LEVEL8, try BOGOS and bring your strategy to life!