How X-Ray Production Got €13K in Just One Month with BOGOS

What separates high-growth Shopify brands from the rest? Their ability to guide customers toward higher spending with smarter incentives, not bigger discounts. In just 30 days, X-Ray Production proved it. By launching four simple and goal-driven offers through the BOGOS app, they generated €13,000 in additional sales and 200+ new orders.

In this case study, I’ll break down exactly how they did it and how you can draw inspiration from their success to adapt similar strategies for your own store. 

Key Takeaways

• Using strategic gifts to cross-sell: A gift isn’t just a random reward. It can be used as a gateway to motivate customers to explore more product lines on your store, especially when it works best for cross-selling new product launches.

👉 Best for: any store with complementary products where you want to cross-sell.

• Leveraging progress bar to increase engagement through buying journey: Instead of relying on boring text announcements, tiered offers were visualized through an engaging progress bar enriched with brand‑specific elements. This made each milestone feel like a rewarding achievement for customers.

👉 Best for: any store applying tiered offers to lift AOV.

• Clearing inventory through Bundle Builder: Letting customers create their own bundles rather than forcing preset kits encourages higher spending by giving them ownership of the decision. At the same time, it’s a smart way to move slow inventory naturally, without directly resorting to heavy discounts.

👉 Best for: retailers with multiple product lines who want to enrich the customer buying experience.

About the X-Ray Production 

Founded in 2003, X-Ray Production began as a music production and performance company before evolving into a specialty vinyl retailer based in France. Today, they offer records from their own label, partner artists, and carefully curated independent releases. Their audience has always been intentional vinyl enthusiasts who value music as an art form rather than casual purchases.

The Challenge: Increasing AOV & Clearing Inventory While Delivering a Special Experience

In the music industry, especially vinyl, customers aren’t casual buyers. They are enthusiasts with a tasteful appreciation for music. For this audience, the shopping experience itself needs to feel special, even when promotions are involved.

That’s why a boring sitewide discount risks cheapening the artistry and cultural value of vinyl.

For X-Ray Production, the challenge was:

• Boost AOV without undermining the premium experience.
• Clear slow-moving inventory effectively.

With a catalog spanning their own label, partner artists, and independent releases of varying popularity, balancing profitability with customer experience was no easy task.

4 Smart Strategies That Boosted AOV and Cleared Inventory Effectively

Strategy 1: Tiered GWP to Drive AOV Across Each Customer Segment

X-Ray Production chose this offer to increase AOV that perfectly aligned with its primary customer segments. To achieve it, they set up a 2-tiered offer: 

• Buy any, get a free secret sticker
• Buy more than €80, get a free Degiheugi slipmat priced at €11.90 

How they set it up: 

Threshold setup: The X-Ray Production established two spending thresholds: any purchase and a €80 purchase. These tiers were designed to align with their two primary customer segments’ buying habits:

• Newcomers: Often start small, buying 1–2 EPs or a single disc.
• Longtime collectors: Typically invest in box sets or multiple LPs, which usually fall around the €80 mark. 

Gift selection: Building on this, the brand chose gifts closely tied to its product categories with low-cost production: 

• A sticker set: easy to use for anyone
• A merchandised slipmat from a best-selling artist: a practical item for any vinyl collector

Additionally, the timing of the gift choice was strategic, as Degiheugi is set to release his new albums next month. As a result, the slipmat acted as a zero-cost bonus that not only rewarded collectors but also encouraged customers to explore the artist’s catalog and discover his upcoming releases.

Strategy 2: Tailored Progress Bar to Motivate Customers Toward Higher Threshold

X-Ray Production used the Progress Bar to enhance the shopping experience and make rewards feel more engaging and attainable.

How they set it up:

Feature setup: X-Ray Production transformed the first-tier sticker reward into a surprise gift, revealed only when customers added an item to their cart. Rather than relying on a predictable message like “Buy any item to get a free sticker” seen elsewhere, this tactic injected emotional appeal into the buying journey.

To ensure the surprise appeared seamless and captured attention, a clean and intuitive progress bar was essential. 

Design detail: X-Ray Production customized unique icons for each tier, using a sticker icon for the first milestone and a vinyl icon for the second. They also styled the progress bar’s color in black, perfectly aligned with their brand identity. Together, these subtle design choices reinforced the brand’s stylish image and made the checkout journey feel more distinctive.

X-Ray Production adjusted all these small but meaningful details through BOGOS’s Progress Bar feature, which gives brands full control over design elements and enables them to align every aspect with their identity. 

If this approach inspires you, consider upgrading your own checkout journey with a free Progress Bar setup powered by BOGOS to turn a functional tool into an engaging experience for your customers.

Strategy 3: Bundle Builder to Clear Inventory with a Curated Experience

X-Ray Production designed this offer primarily to move slow-moving records while still giving customers a sense of choice and discovery. 

With that goal in mind, they set up a bundle builder offer that allowed customers to curate selections from a vinyl pool with tiered discounts:

Buy 3 for €30, Buy 4 for €40, Buy 5 for €50, and Buy 6 for €60.

How they set it up:

Offer setup: Instead of preset bundles, X-Ray Production used a bundle builder that let customers curate their own selections. For vinyl collectors with diverse tastes, this approach felt personalized and engaging rather than like a clearance sale.

Product selection: X-Ray Production grouped low‑moving records from lesser‑known artists together with best‑sellers in a dedicated pool. This way, the steady traffic generated by popular titles helped slower‑moving stock find new homes, while still preserving the catalog’s premium perception.

Tiered discount setup: The brand created a tiered threshold through BOGOS’app which allows you to easily set up each threshold with specific requirements and incentives: Buy 3 for €30 or Buy 4 for €40. What made these tiers memorable wasn’t just the savings, but the catchy, rhyme‑like link between product count and price.

Higher tiers, such as Buy 5 for €50 or Buy 6 for €60, also nudged customers toward the €80 sitewide threshold, naturally encouraging larger basket sizes. 

Strategy 4: FBT Offer That Leveraged Customers Psychology to Clear Slow‑Moving Stock

X-Ray Production designed this offer to naturally increase sales of the less popular item by pairing it with stronger sellers.

Taking that into account, this French vinyl retailer created an offer: Receive 15% off for the Rakoon “The Ones We Love” priced €17.85 when buying together with the Rakoon “Something Precious” priced €24.79.

How they set it up:

Product selection: The brand paired two LPs from the same artist, Rakoon, into a single discounted upsell. For music fans, completing their favorite artist’s record collection feels natural, making this upsell far more appealing than an FBT offer that mixes artists with different musical styles.

Discount setup: X-Ray Production applied the 15% discount specifically to the slower‑moving product, “The Ones We Love”, utilizing the BOGO’s feature that allows for the exclusion of the discount from the trigger item.

This approach protected the perceived value of the triggered product, “Something Precious,” which drove traffic, while still incentivizing customers to add the slower item to their basket with a price drop. 

👉 Check out our blog post on how to add Shopify Frequently Bought Together without using an app. 

The Results

In the first month after launching these offers through the BOGOS app, X-Ray Production generated €13,000 in additional revenue with over 200 orders. Remarkably, this milestone was achieved during a non-peak season without the boost of holiday shopping, proving how the offer setup directly contributed to the brand’s growth.

Beyond the numbers, X-Ray Production emphasized how the BOGOS platform itself contributed to their success. The team shared: “The BOGOS website and YouTube channel helped me a lot by giving practical promotion ideas and intuitive offer setup tutorials.” This feedback highlights that the app not only drove measurable results but also empowered merchants with inspiration and hands-on guidance to design effective promotional strategies.

👉 Visit our YouTube channel for more practical strategies and step-by-step tutorials.

Wrapping Up

Most retailers try to boost AOV or clear inventory with traditional tactics such as sitewide discounts or generic bundles. But as X-Ray Production showed, real growth comes from using smarter incentives that match customers’ buying habits.

Instead of pushing harder, they focused on guiding better, through flexible offers, targeted upsells, and stunning visual elements. Each component worked together to increase sales effectively without relying on heavier discounts.

If you’re aiming to break through your current monthly sales, start by understanding what truly motivates your customers. With tools like BOGOS, you can turn those insights into simple, goal-driven offers that drive sustainable results.