How to create a Buy X get Y automatic discount on Shopify?

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The Shopify buy x get y automatic discount is a great way to boost your store’s sales and keep customers coming back for more. You can create an awesome deal by offering a free or discounted item when shoppers buy a specific product.

This guide will show you how to set this discount using Shopify’s built-in features or the BOGOS app. Whether you’re a newbie or just want to enhance your promotions, we’ve got you covered. Let’s jump in and start increasing your revenue today!

1. What is a Buy X get Y automatic discount on Shopify?

Shopify Buy X Get Y automatic discount is a promotion that allows you to offer customers a free or discounted product (Y) when they purchase a specific item or group of items (X). This kind of discount encourages people to buy more by making them feel like they are getting a better deal. It’s a clever way to sell off stock, launch new items, or just say thank you to regular customers.

All Types of Shopify Buy X Get Y Automatic Discounts

#1 Buy X get Y Discount Option With Shopify Discount Feature:

Shopify offers two main types of Buy X Get Y discounts through its built-in discount features:

• Buy X Get Y for Free:

This discount allows you to offer a free product (Y) when a customer buys a certain product or some products (X). For example, if a customer buys three T-shirts, they could get a fourth one for free.

Limitation: The free product must be the same as the purchased product. For instance, if a customer buys two T-shirts, they can only get a third of the same type for free.

• Buy X Get Y at a Discount:

This type offers customers a discount on a specific product (Y) when they purchase a certain quantity of another product (X). The discount can be fixed or a percentage off the original price.

For example, “Buy 2 pairs of shoes, get 10% off a third pair” or “Buy 3 books, get $5 off a fourth book.”

#2 Buy X get Y Discount Option With Shopify Promotion Apps:

For better promotions, Shopify’s app store has apps that enhance Buy X Get Y discounts, offering more flexibility and customization.

• Buy a Bundle to Get Y:

Some apps allow you to create product bundles, where customers can receive Y for free or at a discount when they purchase a pre-set group of products.

For example, you could buy a laptop, mouse, and keyboard together as a bundle and get the mouse pad for free.

This kind of promotion is great for getting customers to buy more items at once, which boosts the average order value.

• Buy More, Get More:

This type of discount works on a tiered basis. The more customers buy, the bigger the discount or the more free items they receive.

For example, buy 3 items and get a fourth one free; buy 5 and get 2 more free. This approach encourages customers to buy more by giving rewards. The flexibility of this discount is great for stores wanting to boost their average order size.

2. How to create a Buy X get Y automatic discount with the Shopify feature?

To create a Buy X Get Y automatic discount with Shopify’s built-in features, follow these general steps:

Start by accessing the “Discounts” tab in your Shopify admin dashboard. Click “Create discount” and choose “Buy X Get Y” from the list of discount types. 

Under “Method,” choose “Automatic discount.”

Set Up the Discount:

• Title: Give your discount a name that customers will see at checkout. 
• Customer Buys: Select a minimum number of items or a total purchase amount, and specify which products or collections the discount applies to. 
• Customer Gets: Decide the reward, such as a free product, a percentage off, or a fixed amount off of specific items. You can also limit how many times it can be used per order.

Define Availability and Combinations:

• Availability: Choose where the discount applies – online, POS, or both. 
• Combinations: State if this discount can be used with other discounts.

Then, choose the start date for your discount and, if you want, an end date, too. This way, the discount will only be available when you want it. After you set everything up, save the discount so it applies to the right orders at checkout.

Read more: [2024] Shopify Automatic Discount: A Comprehensive Guide

3. How to create a Buy X get Y automatic discount with the Shopify app?

For Shopify store owners looking to create sophisticated Buy X Get Y promotions, the BOGOS.io  app stands out as an excellent Buy X Get Y Shopify app. With an impressive 4.9 ⭐ rating from 2.000+ reviews, it’s clear that you’ll find success with this tool.

Here is the overview of BOGOS:

• Pricing starts at $29.99/month with a 7-day free trial available
• Supports multiple languages, including English, French, Japanese, German, Spanish, and Dutch
• Compatible with various Shopify features like Checkout, POS, Subscriptions, and Facebook Pixels
• Offers advanced customization options and real-time analytics

One key benefit of BOGOS is that it overcomes the limitations of Shopify’s native discount system for Buy X, Get Y offers.

While Shopify restricts the free product to be the same as the purchased item (e.g., buy two T-shirts, get a third of the same type free), BOGOS allows you to offer any product as a free gift. This flexibility opens up a world of promotional possibilities, enabling you to create more enticing offers that boost sales and average order value.

Here’s a quick guide to creating 2 advanced types of promotions with BOGOS:

1. Buy a bundle to get Y

Choose the “BXGY (Buy X get Y)” offer type, then set a “Cart quantity condition” under the main condition. Specify the minimum number of items needed to trigger the offer and decide whether the condition applies to all or selected products. Finally, configure how many gifts the customer will receive based on purchase.

2. Buy more, get more

To create this type of offer, use the “Spend More Get More” template. Under the “Main Condition,” choose the “Cart Value Multiplier Condition” and set a base cart value, such as $100, to trigger the first gift.

As the customer’s cart value increases, the app will automatically apply additional gifts based on the multiplier – for example, if a customer adds 2 products to his/her cart, he/she will receive two gifts. This setup really encourages customers to spend more by giving them extra gifts as their cart value goes up.

BOGOS offers several additional features that enhance its functionality:

• Advanced rules for targeting URLs, locations, customer tags, or order history 
• Two ways to give gifts: automatic add-to-cart or an interactive gift slider 
• Customizable promotions to fit your store’s look 
• Works with other popular Shopify apps for a smooth experience 
• Detailed analytics to track and improve your offers

With BOGOS, you can make better Buy X Get Y promotions beyond what Shopify offers. The app is easy for beginners and has advanced features for experienced marketers.

4. Benefit of using Buy X get Y Shopify automatic discount

Shopify Buy X Get Y automatic discounts are great tools in online shopping. Here are five main benefits, backed by real examples and data showing how well they work.

Significant Increase in Average Order Value (AOV)

Online store owners often aim to boost their average order value (AOV), and using “Buy X Get Y” discounts on Shopify can help. These deals appeal to shoppers’ love for bargains, prompting them to add extra items to their cart for a free gift.

Too Faced Cosmetics excels in this strategy, offering promotions like “Spend $60, get 3 free samples” or “Buy an eyeshadow palette, get a free eyeliner.” Such offers encourage customers to buy more, help them complete their looks, or hit spending targets for freebies. This approach effectively raises Too Faced’s AOV and encourages repeat business.

Attracts New Customers and Expands Market Reach

Let’s face it: everyone loves a good deal. When you offer a “Buy X Get Y” discount, you’re basically waving a big, shiny flag that says, “Hey, look at me!” It’s like a magnet for shoppers who might not have noticed your store.

Think about it – if you’re scrolling through Shopify and see a “Buy 2 T-shirts, Get 1 Free” deal, wouldn’t you be tempted to check it out? This kind of offer can pull in folks on the fence about trying your products. It’s a great way to get new eyes on your store and potentially turn browsers into buyers.

Improved Inventory Turnover

Buy X Get Y discounts are highly effective for clearing out slow-moving or excess inventory. For instance, Old Navy launched the “Buy One, Get One 50% Off” sales campaign during holidays. After all, Old Navy reported a 9% reduction in excess inventory during the summer clearance sale in 2022, where this promotion was heavily featured.

This approach also helps retailers keep their inventory fresh and up to date, which is crucial for staying competitive in the fast-paced world of e-commerce.

Enhanced Customer Retention and Loyalty

Studies show these promotions create excitement and urgency, prompting customers to buy more to get the “Y” item, which makes shopping more satisfying. For example, customers who buy again soon are 77% more likely to become regulars.

Plus, loyalty programs with these promotions see 35% more customer engagement because they offer personalized, valuable experiences. These numbers show how effective Buy X Get Y campaigns are for building a loyal customer base.

Boosts Sales Through Upselling and Cross-Selling

Here’s where things get really interesting. The Buy X Get Y campaign isn’t just about giving stuff away – it’s a clever way to encourage customers to buy more than they originally planned.

Let’s say someone comes to your store for one item. They see your “Buy 3 Get 1 Free” deal and think, “Well, I might as well get the freebie!” Wow, you’ve just turned a single sale into a larger purchase. Plus, if you set it up right, you can use this discount to introduce customers to products they might not have considered before. It’s like saying, “Hey, since you like this, why not try that?”

This strategy can seriously pump up your average order value and get customers exploring more of what you offer. It’s a win-win – they feel like they’re getting a great deal, and you’re boosting your sales.

5. Conclusion

I hope this guide on setting up a Shopify Buy X Get Y automatic discount has helped you figure out how to boost your sales and keep your customers returning for more. If you’re looking for an easier way to create these deals more flexibly, check out the BOGOS app. It’s super user-friendly and can really elevate your promotions. Give it a shot now!

6. FAQs