How to Create a “Build Your Own Bundle” Offer on Shopify?

Creating a “Build your own bundle” section on a Shopify store is one of the easiest ways to get customers to spend more, without twisting their arm. You let them pick what they actually want, and by pairing that freedom with tiered discounts on your Bundle Page, you make it hard to say no.

In this guide, you’ll learn exactly how to set this up using the BOGOS app and what to watch out for if you want results. Let’s get into it.

1. What Is a Shopify “Build Your Own Bundle”?

A Shopify “build your own bundle” is a product strategy that lets shoppers create a personalized bundle by mixing and matching items from a curated selection. Unlike fixed sets, this gives customers the freedom to choose what suits them best, whether picking sizes, colors, or product types, without leaving the page.

These customizable bundles typically appear in several formats:

• Fixed Bundle: A set group of products and variants, where customers can select from predefined options.
• Multipack Bundle: Multiple quantities of the same product grouped together as a bundle.
• Mix-and-Match (Build Your Own) Bundle: Customers choose from a selection of products to create a personalized bundle. This is the classic “build your own bundle” experience, often called “Mix & Match” in apps and guides.
• Volume Bundle: Bundles based on quantity, where discounts apply as customers add more items to their bundle.
• Gift Box or Subscription Box: Specialized bundle types where customers select products for a gift or recurring subscription. 

Let’s take the Vichy Family Kit, for instance. This bundle uses a multi-product layout, where customers can choose from various matching outfits, like swimsuits, rompers, or diaper covers, for different family members. 

Each item appears separately with size and quantity options, allowing shoppers to build a customizable bundle that fits their needs. It’s a simple yet powerful way to drive more items per order while offering a personalized, cohesive shopping experience.

Why does Shopify “build your own bundle” section matter? 

• Boosts average order value (AOV): Customers will likely add more items when they see everything laid out in a bundle format.
• Saves time: Shoppers don’t need to search across different pages to build a complete set.
• Feels personal: Letting customers customize for each family member increases satisfaction.
• Strengthens branding: A themed kit (like matching beachwear) reinforces your store’s identity and aesthetic.

Works smoothly with any good Shopify bundle app to streamline setup and tracking.

2. Real-Life Examples of Shopify Build Your Own Bundle 

We’ve chosen these great brands – Shay and Blue, Seven Miles Coffee, and Partake Foods—to claim their Shopify BYOB strategies. These really stand out in the areas that improve conversions: clear value propositions, great images, and smart pricing. Let’s check them out!

Shay and Blue

Shay and Blue offer a 10ml perfume option. Customers can choose either 3 or 5 fragrances to create a personalized set. The 3-fragrance set (Portable Trio) costs £45, while the 5-fragrance set (Portable Treasure) costs £75. This represents a savings compared to buying individual 10ml perfumes priced at £25 each.

Why do we love this bundle? This bundle is great for fragrance fans who want to try different scents without buying full-sized bottles. The big discount makes it easy to sample more fragrances. The travel-friendly 10ml size is perfect for use on the go or for switching scents often. It’s a smart way for Shay and Blue to show off more of their products while offering good value.

Seven Miles Coffee

Seven Miles Coffee offers a subscription service that allows customers to build their own coffee bundles. This service provides freshly roasted coffee delivered straight to your door, with the flexibility to skip, pause, or cancel anytime.

Customers enjoy a 10% discount on the regular price and free shipping for all 1kg coffee bags. The options include whole or ground coffee beans, coffee pods, cold brew, and decaf.

Stojo

Stojo retails collapsible, sustainable food and drink accessories. Their build-your-own bundle strategy enables customers to save 15% off the accumulated product value when purchasing a bundle.

We love this bundle as it offers a flexible bundling strategy, letting customers choose what they want while saving 15%. They have popular bundles, like the back-to-school bundle, and a colorful, eco-friendly brand image that makes them attractive. Plus, their “slot machine” style display of customer reviews shows strong proof.

In this case, what differs are the strategies that these brands use to make their bundles all the more irresistible. So, if you need a little inspiration for your Shopify build your own bundle strategy, take a look at these great examples!

3. Steps to Create a “Build Your Own Bundle” Section on Shopify

In this article, we’ll walk you through how to create a Shopify “build your own bundle” section using the BOGOS.io Free Gift app. Known for its 4.9/5 rating and 2,700+ reviews, BOGOS is more than just a Shopify bundle app – it’s a full promotional engine for discounts, upsells, and customizable bundle offers.

One of its most powerful tools is the Bundle Page feature, which allows customers to mix and match products into a personalized bundle, without jumping between product pages. In just a few steps below, you can create a smooth Shopify “build your own bundle” experience that helps boost sales and cart size.

Here’s the step-by-step guide on how to creating “Buil Your Own Bundle” page for your Shopify store.

Step 1: Access the Bundle Page Setup

Head to your Shopify admin and open Apps > BOGOS.io Free Gift > All Offers → Click “Create Offer” → Choose “Bundle Offer” → Then select the Bundle Page option.

Step 2: Set Up the Bundle Page Information

Enter a name, heading (e.g. “Build Your Own Bundle”), and a short description such as “Select items and save up to 30%.” You’ll also set a start and end time.

Then, choose your layout style:

• One step per page – Ideal if you want to guide shoppers step-by-step (In this section, I’ll work on this style as an example).
• Multiple steps on one page – Great for fast browsing with dropdowns.

❌ Note: Add a banner at the top (recommended: 1200×800px, <1MB) to showcase the offer visually. It’s a small touch that makes your “build your own bundle” Shopify page pop.

Step 3: Customize the Bundle Structure

This is where you build your bundle flow. Add one or multiple steps, and choose individual products or entire collections for each step.

You can also set a minimum quantity required per step, which is useful for tiered rewards or encouraging bigger carts. 

There’s no limit on how many steps or product groups you include. That’s the magic of a customizable bundle – you’re in complete control.

Step 4: Add Discounts

BOGOS supports four discount types:

• Percentage off (e.g., 25% off)
• Fixed amount off (e.g., $50 off)
• Fixed bundle price (e.g., $200 total)
• Free products (e.g., buy 3, get 1 free)

To encourage larger orders, you can create multiple tiers with different quantity thresholds and rewards. For example:

• 2 items = 10% off
• 3 items = 15% off
• 4+ items = 20% off

This tiered discounts logic is perfect for motivating upsells in your Shopify “build your own bundle” offer.

Step 5: Display the Bundle Page in Your Store

There are two simple ways to guide customers to your bundle:

Option 1 – Add a button on product pages:

In the bundle editor, tick “Show a button on product page” and hit Save.

A “Build Your Own Bundle” button will now appear on relevant products.

Option 2 – Add the bundle to your store’s navigation:

• Copy the auto-generated link

• Go to Online Store > Navigation > Menus > Main menu
• Click “Add menu item,” paste the link, and name it (e.g. “Build Your Own Bundle”)

Now your personalized bundle is front and center – easy to find and even easier to convert.

4. Perfect Tips to Maximize Conversions with Your Shopify “Build Your Own Bundle”

Place Bundle Offers in High-Traffic Spots

If customers can’t see your Shopify “build your own bundle” section, they won’t use it, so visibility is everything. With BOGOS, you can easily link your bundle page from the homepage, top navigation, or even embed a bundle button on high-performing product pages. These placements make sure shoppers come across the offer naturally while they browse. 

Use Banners or Announcement Bars to Drive Attention

To help your Shopify “build your own bundle” offer stand out, make use of clear, high-impact messaging through banners or announcement bars. Below are 4 proven message formulas you can use:

• [Action] + [Benefit] + [Urgency]
  Example: “Build your own bundle & save up to 30% — this week only!”
• [Customize] + [Offer Type] + [Call to Action]
  Example: “Customize your perfect bundle. Get 2 free gifts today!”
• [Who it’s for] + [What they get] + [How it works]
  Example: “For beauty lovers: Pick 3 products, pay for 2 — no code needed.”
• [Offer Name] + [Main Benefit] + [Prompt or Link]
  Example: “Build Your Own Bundle is live — save more when you shop your way.”

Consider using the Yeps Announcement Bar & Banners or Essential Announcement Bar apps to display these messages effectively. These apps allow you to create customizable banners and announcement bars with scheduling, targeting, and mobile optimization – all without coding. 

Offer Free Shipping to Encourage Completion 

Shipping fees often cause customers to hesitate at checkout. Adding free shipping to your Shopify “build your own bundle” offer can remove that friction and boost conversions. 

Instead of offering deeper discounts, you can simply reward shoppers who complete a bundle with free delivery – for example, “Build your bundle today and get free shipping.” It’s a small cost to you, but a big incentive for them to complete the purchase.

Promote Bundles via Email and Social Media

Don’t just wait for customers to find your bundle – bring it to them. Send a dedicated email campaign announcing your customizable bundle, and show off how it works with a short video or carousel on Instagram. 

If you have UGC (like shoppers sharing their custom kits), feature it – real customer stories can do more than discounts when driving clicks.

5. Conclusion

In a nutshell, Shopify “build your own bundle” offer gives customers the freedom to mix and match products they love, leading to higher cart values and better engagement. Using the BOGOS app, you can create a fully customizable bundle page, set flexible discounts, and place the offer where it converts best. From setup to promotion, it’s all manageable without coding or extra tools.

More control for your customers. More revenue for you.

Launch your first bundle page with BOGOS now!!! 

6. FAQs