How Heliocare UK Boosts AOV by 20% with BOGOS

For many entrepreneurs, the question of “how to grow and expand your business” is always a tricky one. If you are still struggling with increasing repeated purchase rates and boosting your average order value, learn how brands like Heliocare UK grew their AOV by 20% in just two months using promotion strategies!

About Heliocare

Heliocare is a top sun protection brand, coming from the leading European dermatological pharmaceutical company – Cantabria Labs. Founded in 2001, Heliocare specializes in sustainable sunscreen product lines with superior skin protection.

We have had a chance to discuss this with Callum Whitehouse, Website Manager at Ferndale Pharma Ltd – the brand in charge of Heliocare’s business in the UK. Let’s zoom in to see how Heliocare is expanding its business on Shopify through deals and promotions!

The Challenge

Heliocare is already an established name on the market, but the beauty & cosmetics industry has always been one of the markets with the most intense competition, so they were searching for something fresh to lighten up their customers’ shopping experience.

What is more, Heliocare’s ultimate goals were, first, to increase their Average Order Value and, second, to make shoppers come back again and again in the future.

These were the main reasons why they decided to adopt promotions on their online store.

The Solution

The sun protection brand did not just run one promotion; they strategically planned a series of offers and deals, one continuing after another, over the span of several months.

To find the right solution for their promotion needs, they had already tested several different apps from the Shopify app store. The sun protection brand needed an advanced tool that could manage its complex range of promotions while maintaining a smooth and enjoyable shopping experience.

“BOGOS was one of the first apps that we used on our Shopify store,” said Callum. “From the beginning, the app’s functionality was far superior to similar apps. The app interface is very logical and easy to understand.”

Furthermore, whenever the UK sunscreen team had an idea for a new offer, they could quickly build it within the app! This allowed them to stay creative and act on new ideas immediately without wasting time coding or figuring out complicated setups.

Here are some successful promotions from Heliocare that increased their AOV by 20%.

Summer Kick-off Campaign – The Beach Bag

One of Heliocare’s most successful campaigns this year was the Beach Bag Promotion. They offered a free tote bag, branded with Heliocare logo, to all customers who purchased more than €40 on Heliocare 360° product line.

And using BOGOS, they could have the free gift automatically added to the cart seamlessly and hassle-free.

As a sun protection brand, giving out a beach bag was a match made in heaven. Their customers probably went to the beach, applied their sunscreen, and conveniently carried their sunscreen in a bag. By calling it a “beach bag” rather than just a tote, they smartly aligned the gift with the customers’ summer lifestyles.

For entrepreneurs, this means offering gifts that complement your brand’s products and add value to customers’ daily lives to build a stronger connection with them.

Introducing New Product with Body Glow Sample

Heliocare team didn’t aim to increase spending on one purchase; they wanted their customers to return and buy more from their online store.

To achieve this vision, when they launched the new product Body Glow, they offered a free sample with almost every order. Inside the BOGOS admin, they literally set the minimum purchase requirement as 1.

This smart strategy was designed to introduce their Body Glow line to customers who hadn’t tried it yet. In the beauty market, customers are often hesitant to invest in new products without knowing if they’ll suit their skin. By offering the sample, Heliocare UK increased the likelihood that customers would get the full-size Body Glow!

Offering Valued Products for Big Returns

Another promotion that brought huge success to the UK sunscreen brand was the gift with purchase offer, in which they gave out a £54.99 serum when customers purchased over £40!

The high value of the gift caught the customer’s attention immediately – it wasn’t just a small sample but a full-sized bottle of serum. Heliocare probably went all-in on this promotion.

On Heliocare’s social channels, they promoted a combo for “healthy glowing skin✨🛡️”, highlighting how this skincare combination could bring better value to shoppers’ daily lives.

For entrepreneurs, the key takeaway is to choose products that are genuinely valuable when running promotions. Customers are smart; they will immediately recognize a real deal—like this one—or a sales tactic.

The Results  – A 20% AOV Increase

After just two months of using BOGOS, Heliocare saw a significant 20% increase in AOV during two summer months of 2024! Even better, customers loved the free gifts, which not only encouraged higher spending in one purchase but also made them come back again and again!

Ready to boost your AOV and build stronger customer relationships like Heliocare? Try BOGOS today and watch your promotions drive real results.

Get started now and take your store to the next level!