Digital Marketing Specialist
Trying to find the promising Shopify Frequently Bought Together app can feel overwhelming, with dozens of options all promising to boost your sales. That’s why we did the heavy lifting, testing the top contenders to see which ones deliver real results without slowing down your store.
After comparing features and value, we’ve narrowed it down to the top 9, with all-in-one upsell tools like BOGOS, AI powerhouses like Wiser, and journey-focused apps like Selleasy really standing out. Let’s see more now!
Frequently Bought Together (FBT) is a product recommendation block that usually appears below the product description or as a pop-up in the cart/checkout flow. It shows complementary items that other customers often purchase along with the main product, very similar to the Amazon-style “Frequently Bought Together” section.
These widgets can take different forms:
By visually grouping related products, FBT widgets make upselling and cross-selling feel natural. Instead of pushing random items, they highlight logical combinations (e.g., a phone with a case and screen protector), which increases average order value (AOV) and enhances the shopping experience.
To help you find the right “Frequently Bought Together” (FBT) app, we focused on what matters most for upselling and boosting sales:
Apps with more advanced tools like BOGOS and Wiser are ranked higher, while lighter or free apps like Essential Upsell and BST are included as solid options for smaller stores or tight budgets.
Here’s a quick comparison of the top 9 FBT apps at a glance:
| App name | Best for | Key features | Drawbacks | Pricing | Ratings & reviews |
|---|---|---|---|---|---|
| BOGOS | All-in-one promotions with layered offers | BOGO, bundles, free gifts, volume discounts | N/A | Free plan available; paid plans up to $99.99/month | 4.9★ (2,400+) |
| Wiser | AI-driven personalization & multi-channel recommendations | AI recommendations, email widgets, full journey placements | Can be complex; order-based pricing | Free plan available; paid plans up to $49/month | 4.9★ (410+) |
| Candy Rack | Sleek, one-click upsells via pop-ups | Pop-up upsells, A/B testing, AI recommendations | Pop-ups can be disruptive; order-based pricing | Free plan available; paid plans up to $79.99/month | 4.9★ (170+) |
| Selleasy | Upselling across the entire customer journey | Multi-placement offers, one-click upsells | Limited campaign diversity beyond upsells | Free plan available; paid plans up to $24.99/month | 4.9★ (1,900+) |
| FBT CBB | Simple, Amazon-style recommendations | Strong AI engine, manual bundle tuning | Focused only on FBT; lacks other promotion types | Free plan available; paid plans up to $19.99/month | 4.9★ (960+) |
| Assortion | Combining FBT, add-ons, & discounts in one app | Bundles, volume discounts, product add-ons | Less advanced AI; potential learning curve | Free plan available; paid plans up to $34.99/month | 4.9★ (310+) |
| FBT FT | AI-powered bundles on a budget | AI bundles, volume discounts, urgency timers | Bundled page builder may be redundant | 100% Free | 4.7★ (340+) |
| Essential Upsell | Free, beginner-friendly upsells | Free FBT, post-purchase & cart upsells | Basic features; no AI or A/B testing. | 100% Free | 5.0★ (1,070+) |
| BST-FBT | Manual bundles with full control | Full manual control, simple interface | Time-consuming; no AI or automation | Free plan available; paid plans up to $15.99/month | 5.0★ (60+) |
To help you choose the right tool for boosting your average order value, here’s a detailed breakdown of the top 9 Shopify Frequently Bought Together apps and what makes each one unique.
👉 Ratings & reviews: 4.9★ (2,400+)
As a team that lives and breathes Shopify, we’ve seen many apps, but we built BOGOS to be an all-in-one powerhouse for upsell promotions. While many apps offer basic FBT, we designed ours with practical flexibility in mind.
With BOGOS, you actually have two ways to create FBT upsell offers: widget and pop-up.
And because FBT is only one piece of the BOGOS upsell ecosystem, you can run it alongside BOGO deals, free gifts, bundles, and volume discounts, all managed in one dashboard. This unified setup helps merchants prevent campaign conflicts and maximize overall AOV lift.
Price: Pricing spans from a free plan for small stores to $99.99/month with advanced upsell rules and priority support.
👉 Ratings & reviews: 4.9★ (410+)
Moving from Candy Rack’s pop-up model, Wiser takes a broader, more integrated approach to upselling. It uses AI to power a wide range of recommendation widgets throughout your store, including on the homepage, product pages, and even in email campaigns.
We see it as a comprehensive personalization engine, going beyond just FBT to include related products, recently viewed items, and post-purchase upsells.
Key features:
On the other hand, some users find the feature-rich interface can be complex to navigate at first. Similar to Candy Rack, its pricing is also tied to your store’s total order volume, which is a factor to consider as your business grows.
Price: Offers a free entry plan, reaching $49/month for AI-driven product recommendations.
👉 Ratings & reviews: 4.9★ (170+)
Candy Rack is a slick and modern upsell app that focuses on delivering relevant upsell offers through a clean pop-up after they click “add to cart.” Unlike the embedded widgets of the previous apps, we find that Candy Rack’s strength is its attention-grabbing pop-up format, which can be very effective when used correctly. The offers look like a native part of the store’s theme, creating a smooth shopping experience.
Key features:
However, its reliance on pop-ups may not suit every store’s user experience strategy. Additionally, its pricing is based on your total store orders, not just upsell revenue, which could be a consideration for high-volume stores.
Price: Plans begin free and rise to $79.99/month, adding one-click upsells and smart funnels.
👉 Ratings & reviews: 4.9★ (1,900+)
Selleasy helps you place upsell and cross-sell offers throughout your store, not just on the product page. You can add “Frequently Bought Together” widgets on the cart and checkout pages, which creates more opportunities to increase order value just before a customer completes their purchase.
Key features:
While this multi-placement approach is useful, the app can feel a bit one-dimensional. It excels at showing offers in different places, but it lacks the creative campaign diversity found in tools like BOGOS. You are largely limited to standard upsells and cross-sells, which may not be enough if you want to build a more comprehensive and engaging promotion strategy for your brand.
Price: Ranges from free for startups up to $24.99/month, unlocking bundles, cross-sells, and full analytics.
👉 Ratings & reviews: 4.9★ (960+)
FBT CBB is a well-known app that focuses on one thing: providing Amazon-style product recommendations. Its AI algorithm is trained to analyze sales data and suggest products that customers are likely to buy together, which can be a simple way to increase cart size.
Key features:
However, its specialization is also its main weakness. The app is a great starting point, but its functionality is limited to just FBT recommendations. If you want to run more dynamic promotions like BOGO or offer free gifts to reward loyal customers, you will need to find and pay for separate apps, which can complicate your workflow.
Price: Starts free for basic upsell and scales to $19.99/month with full customization.
👉 Ratings & reviews: 4.9★ (310+)
Like Fether, Assortion aims to be a one-stop shop for upselling, but with a greater emphasis on simplicity. It combines frequently bought together bundles, volume discounts, and product add-ons into a single app. We think its main appeal is consolidating multiple functions to reduce the need for several different apps, which can help with site speed and simplify your workflow.
Key features:
While it offers a wide range of features, its recommendation engine relies more on manual setup than advanced AI. This may be a limitation for stores seeking highly automated personalization, and some users note a slight learning curve to master all its functions.
Price: Free starter plan scaling to $34.99/month, with mix-and-match bundles and discounts.
👉 Ratings & reviews: 4.7★ (340+)
While Wiser offers a vast array of widgets, Frequently Bought Together FT by Fether brings the focus back to AI-powered bundles and automatic upsell offers. It focuses on boosting average order value by creating bundles, volume discounts, and “frequently bought together” offers that are all powered by AI analyzing customer behavior.
Key features:
Nevertheless, its bundled page-building tools might be redundant for merchants already using a different page builder. The app also requires contacting the developer for detailed pricing, which some users may find less straightforward than transparent pricing tiers.
Price: 100% free, making it ideal for budget-conscious stores.
👉 Ratings & reviews: 5.0★ (1,070+)
If the cost of apps like Assortion is a concern, then Essential Upsell & Cross Sell offers a compelling alternative. This app is a completely free solution that offers a solid range of upselling and cross-selling features, including “frequently bought together” bundles. It allows you to place recommendations on both the product page and in the cart drawer, which is great for a free tool.
Key features:
As a free tool, however, it has its limits. You won’t find advanced features like AI recommendations, A/B testing, or deep analytics, which growing stores may eventually need to optimize their strategy.
Price: Entirely free, offering simple yet effective upsell options.
👉 Ratings & reviews: 5.0★ (60+)
For merchants who find even free apps like Essential Upsell too automated, BST-Frequently Bought Together offers a return to basics. This straightforward and affordable app focuses entirely on creating manual “frequently bought together” bundles. It’s designed for merchants who know their products well and want to create their own specific pairings.
Key features:
The main trade-off is its complete lack of automation. Every bundle must be created manually, which can be time-consuming for stores with large catalogs, and means you might miss out on sales opportunities an AI could uncover.
Price: Free basic tier, topping at $15.99/month with enhanced customization.
To find the right fit for your store, consider these key questions:
By answering these questions, you can move from a long list of options to a clear choice that will help you boost sales and improve your customer experience.
At the end of the day, a great Shopify Frequently Bought Together app should make you more money without creating more work. We’ve seen that the ability to manage all your promotions in one place is crucial for busy store owners. If that sounds like what you need, we think you’ll love what BOGOS can do for your store.
Yes, BOGOS is built for this. It’s an all-in-one promotion app, so you can offer a “Frequently Bought Together” bundle on one product and a “Buy One, Get One” deal or free gift on another, all at the same time. This flexibility lets you create a much richer promotional strategy than a standard FBT-only app.
FBT apps reduce cart abandonment by making the shopping experience more convenient and valuable. By suggesting relevant, complementary items directly on the product or cart page, they help customers find everything they need in one place, increasing their motivation to complete the purchase.
Yes, some drawbacks can include a potential negative impact on page load speed if the app is not well-optimized. Additionally, the accuracy of AI recommendations can sometimes be inconsistent, and some apps have limited customization options that may not perfectly match a store’s branding.
The main benefits are an increased Average Order Value (AOV) and a better customer experience. By encouraging customers to add more items to their cart, you can significantly boost revenue per transaction while also helping shoppers discover products they might have missed.
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