4 Promotion Strategies That Scaled Pattakespictures By 25% After Just 1 Month

Scaling a business is often harder than achieving the first order, as it requires careful strategies, extensive A/B testing, and consistent effort.

However, Patrik did it for his Shopify store, with an impressive 25% growth after just one month. In this blog, we’ll uncover the key strategies and takeaways for you to make it possible!

Patrik and His Thriving Cinematography Brand

“Taking pictures from this movie we call life”. 

That’s the philosophy of Patrik Nemeth, a well-known photographer based in London with over 40.5k followers on Instagram.

Patrik is also the store owner of Pattakespictures, a Shopify Professional Plan store specializing in premium Lightroom & Photoshop Preset Packs and helping photographers achieve professional-quality, cinematic edits.

Key Challenge: Scaling Beyond Steady Success

Patrik’s store was only a year old, but things were going surprisingly well. Really well, actually. 

His 20% discount code for new customers was bringing in steady sales, and customers were happy.

But as time went on, “steady” started to feel limiting. Sales were good, but not explosive. 

That’s when he knew: he’d either take action to scale his business even better, or watch things slowly plateau.

That’s also when he knew: he couldn’t keep relying on the same basic discount strategy. He needed different kinds of sales promotion that would bring previous customers back while still attracting new ones.

4 Practical Solutions

“I was looking for a flexible solution to run bundle and gift offers in my Shopify store,” Patrik first thought.

The thing was, he wasn’t sure if bundles and gifts would work for his store. So he started searching for a suitable Shopify app and landed on trying the BOGOS app.

His goals for trying it were simple:

1. See if gifts and bundles could scale his sales
2. Experiment with a more enjoyable shopping experience for customers
3. Use BOGOS’s free plan to test without any financial risk (30 free lifetime orders)

And with that, what happened next completely transformed his business.

Branded Free Gift Strategy that Surprised Customers

Initially, Patrik wanted to offer a free gift with any customer’s purchase.

However, after calculating, he realized that offering a regular product as a free gift could eat into his margins. Worse, customers might question how he could afford to give away a full product for 100% off, potentially making them doubt its true price.

Then came his brilliant idea: offer a branded gift – something inexpensive to create but still high in perceived value. To make it feel more special and exclusive, he:

1. Created a product called “HALO CINEMATIC PRESET” and saved it as a draft
2. Set up a free gift with any purchase with BOGOS, and select the HALO as a free gift
3. Automatically added the branded gift to the customer’s cart

This way, he could keep the HALO gift unpublished, unsearchable, or unpurchasable individually, adding the sense of surprise and mystery.

Ultimately, the fear of missing out (FOMO) drove customers to complete their purchases, knowing they’d receive something special.

So, what can you learn from Patrik? Never give away something that feels cheap in value. If your budget is limited, offer a branded gift that is complementary to customers’ orders and make them feel rewarded.

Using Bundles to Drive Motivation

Golden insights are sometimes hidden in customer reviews. That was exactly Patrik’s case.

As he analyzed his sales and read through feedback, he noticed a pattern: many shoppers loved his presets and wanted to buy more.

He saw that this was a good chance to not only leverage customer experience by helping them to buy with convenience, but also to boost the AOV.

To tackle this, he turned to Classic Bundle in BOGOS. 

He grouped his three most popular presets together and added a modest 20% discount. The result? Customers could buy more in a single order with just one click, while still feeling they were getting extra value.

So, what can you learn from Patrik? By carefully observing customer behavior, you can easily identify the right sales promotions to entice them, turning hesitant shoppers into satisfied ones.

Reaching Customers Across Multiple Channels

When asked how he promoted his offers, Patrik emphasized one thing: reaching customers at multiple touchpoints, as offers only work if customers can see them.

That’s why he used a combination of channels to ensure his offer reached customers at different touchpoints:

1. Website: Pop-ups and banners greeted visitors, catching their attention as soon as they arrived and highlighting his latest offers.

2. BOGOS Promotional Widgets: The “Today’s Offer” widget subtly showcased ongoing deals, keeping customers informed without interrupting their shopping experience.

3. Social Media: Patrik shared tips, cinematic tutorials, and promotional content across his viral social media channels, showcasing the results his presets could achieve and adding real value to his products.

So, what can you learn from Patrik? Connecting with customers across multiple channels and touchpoints is key. As your offers aren’t just seen, but experienced, remembered, and acted upon.

Scale with BOGOS’s Premium Plan

After just 48 hours on BOGOS’s free plan, Patrik started seeing orders pour in, achieving his 3 initial goals.

With clear results in hand, Patrik realized that to truly scale, he needed more than what the free plan offered. And the Premium Plan was the next step to unlock unlimited potential.

With BOGOS’s Premium Plan, Patrik quickly unlocked unlimited orders and advanced offer types, driving increased orders and a clear ROI after just 1 month (details in the next section).

So, what can you learn from Patrik? The free plan is a great starting point to test the results. But when you’re ready to scale your business, confidently choose the Premium Plan, with all the extra features and flexibility to truly maximize your growth.

The Immediate Results: A Clear ROI

Just one month after implementing his strategy with BOGOS app, the results spoke for themselves:

• 266 orders were generated through BOGOS in less than 1 month—from just 3 products and 1 gift offer.
• 25% increase in sales and orders, significantly impacting the store’s bottom line.
• Customers not only purchased more but also left positive reviews specifically about the gift, boosting customer loyalty and retention

4 Key Takeaways in Short

From Patrik’s journey, there are 4 clear lessons for anyone looking to scale their store:

1. Avoid cheap freebies. Use high-value, branded gifts to drive FOMO and conversions.
2. Regularly observe customers’ reviews for more insights.
3. Engage across multi-channels to maximize the offers’ visibility and impact.
4. Once testing results are proven, unlock the premium plan and scale confidently.

Above all, we sincerely thank Patrik for sharing his journey and brilliant strategy. His approach really proves how a thoughtful strategy, combined with the right offer from the right app, can truly scale a business.

Like Patrik reflects: “For me, BOGOS has become a key part of product launches and promos, and I’d happily recommend it to others.“

If you’re ready to scale your business like Patrik, start small with BOGOS’s free plan today: