In the competitive landscape of eCommerce promotions, free with purchase remains one of the most effective strategies. Among the top-rated Shopify promotion apps, BOGOS and EasyGift are top-tier alternatives that every merchant should consider.
BOGOS is a pioneering and well-known free gift app, offering multiple promotional solutions simultaneously.
In contrast, EasyGift is an emerging app that focuses on free gift promotions with advanced targeting capabilities.
Ahead, our comparison post will cut through the noise, break down what matters most, including: essential features, UIUX, advanced add-ons, pricing, etc. Then, you can select the best fit for your store.
Disclaimer: This blog post is based on personal experience and insights, and does not represent the views or opinions of any official organization.
The information provided is for reference purposes only and should not be construed as an official recommendation.
| BOGOS | EasyGift | |
| Rating | 4.9⭐ | 5.0⭐ |
| Shopify total review | 2,376 | 762 |
| Free gift – Main condition | – Set gift offers with cart value, cart quantity, or product packs – Supports multiplier gifts – Bulk Buy-One-Get-One with automatic matching – Combine cart value and cart quantity conditions | – Set gift offers with cart value, cart quantity, or product packs – Supports multiplier gifts – Manually set up a single Buy-One-Get-One offer – Set a maximum quantity for gifts |
| Free gift – Sub-condition | – URL targeting with customizable titles- Order history (e.g., total spent, last order)- Customer tags (VIP, first-time buyers)- Include/exclude by location- Subscription products as a standalone sub-condition | – URL targeting based on cookie lifetime- Login status (logged in/out)- Customer tags, Customer ID, Order Count, Total Spent- Include/exclude by location- Subscription support tied to Selected Product conditions |
| Discount type | Percentage, Amount, Shipping discount as a gift | Free gift, Percentage |
| Promotion widget | Cart message, Today’s offer, Gift icon, Gift t | Banner, Notification |
| Reward method | – Auto add to cart, pop-up- Applied automatically to all eligible offers | – Auto add to cart, pop-up- Requires individual setup per offer |
| Offer type | Gift, Bundle, Upsell, Discount | Gift |
| UI/UX | Clean and easy to use for beginners | Puts all features in one screen with long step-by-step text |
| Offer management | ✅ | ❌ |
| Analytics | Standard metrics; trend charts by each offer | Standard metrics |
| Translation | – Manual translation- Automatic translation (native or via third-party apps) | Manual translation |
| Advanced features | ✅ | ❌ |
| Integration | ✅ | ❌ |
| Multi sales channels | POS, mobile channel | ❌ |
| Support | 24/6 live support | Ticket-based support |
Both apps allow you to set up gift offers for specific products, with conditions that can be tied to cart value, cart quantity, or selecting a pack of products. Additionally, both platforms support multiplier gift selection, which automatically rewards customers as their spending increases.
However, these apps still differ in many aspects, which will be discussed ahead.
With BOGOS, merchants can create bulk buy-one-get-one offers where the gift automatically matches the selected products. They can also combine cart value with the cart quantity condition.
On the other hand, EasyGift requires each buy-one-get-one offer to be configured manually. However, it provides flexibility through its multiplier gift function, which lets merchants set up a maximum quantity for the selected gift.
Beyond basic cart rules, BOGOS and EasyGift enable merchants to select advanced sub-conditions to tailor promotions to each customer segment.
First, both apps allow you to personalize offers by segmenting customers based on their order history, such as total spent on previous orders or customer tags. They also support geographical targeting. Put simply, Shopify merchants can include or exclude customers based on their location without difficulty.
Second, each solution lets you create specific links directing customers to offers. While BOGOS allows merchants to customize the URL title for branding consistency, EasyGift offers smart cookie lifetime options, which determine how long the link remains valid for each customer.
Finally, these tools handle subscription products, but differently in their targeting options. BOGOS treats subscription products as a separate sub-condition that you can select independently, while EasyGift integrates this functionality within its Selected Product conditions.
Despite these similarities, each app brings unique capabilities to the table.
For BOGOS, all sub-conditions can be selected at once. Also, it allows you to choose a specific range of time for the order history when setting up this sub-condition.
To prevent overusing offers, BOGOS allows you to limit the number of times a customer can redeem each gift offer.
EasyGift takes a different approach. You can only select one sub-condition at a time. However, customer segmentation can still be customized by Customer ID.
Discount types play a central role in shaping how promotions are delivered in any Shopify app. Both BOGOS and EasyGift nail the essentials with percentage discounts and free gifts.
That said, BOGOS goes the extra mile by offering two additional discount options that many merchants look for:
If you’re seeking a smooth gift reward method like auto add-to-cart and pop-up display, both BOGOS and EasyGift are the way to go. The key difference lies in their display approach and customization philosophy.
BOGOS features a Gift Slider that allows customers to browse available gifts without disrupting their shopping experience.
EasyGift uses a pop-up format that displays all gift options simultaneously, which can feel overwhelming when multiple items are available.
When it comes to configuration, BOGOS applies reward method settings globally across all offers. EasyGift takes the opposite approach, allowing merchants to customize reward methods for each specific offer. This includes practical options like permanently hiding pop-ups for customers who dismiss them, or automatically hiding low-stock products from gift selections.
Even the most irresistible promotion can fall flat if customers miss it entirely. That’s where promotion widgets come in. Both BOGOS and EasyGift understand this challenge, but they take different approaches to grab shoppers’ attention.
BOGOS keeps things sleek and strategic with three widget options that boost visibility without being pushy:
EasyGift takes a more proactive approach with banner and notification-style widgets that demand attention:
Beyond standard setup options, both BOGOS and EasyGift add extra controls to make free gift campaigns more effective. A shared advantage is the ability to customize discount codes and combine Shopify discount codes directly within the app interface, making it easier to run flexible promotions without leaving the workflow.
In this round, BOGOS stands out with its ability to work across multiple sales channels, including POS and mobile apps.
EasyGift focuses on tighter cart control and customer communication. Merchants can prevent customers from changing the quantity of gift items or buying them outside of the promotion rule. It also allows shoppers to set alerts for low-stock gifts, which helps set clear expectations and maintain trust during checkout.
When you’re juggling multiple promotional campaigns, smooth management can be the secret weapon. Both BOGOS and EasyGift handle the basics well, letting you schedule start and end times for your offers. But that’s where the similarities end.
BOGOS goes further by allowing merchants to bulk edit and smoothly import/export data between stores.
Moreover, its priority logic ensures your gift offers seamlessly work with other store promotions without creating customer confusion or technical conflicts.
EasyGift, in contrast, keeps this kind of management as simple as possible. It even lacks a direct button to preview offers live on the store. As a result, merchants may need to take extra steps to see how offers are displayed in front.
Beyond the gift offer features discussed above, BOGOS provides additional promotional tools that expand its functionality. The app includes multiple promotional solutions that merchants can use individually or combine for broader campaign strategies:
| Offer type | BOGOS’s availability |
| Bundle offer – Combine products into packages to increase AOV and move inventory faster | – Classic bundle – Mix and match – Bundle page (bundle builder) |
| Upsell offer – Present additional products at key conversion moments to boost revenue per customer | – Frequently bought together – Checkout upsell – Thank You page upsell |
| Discount offers – Apply strategic pricing rules to drive bulk purchases | – Volume discount – Discount on the cheapest/most expensive item |
When it comes to eCommerce performance, tracking results is just as important as setting up promotions. Both BOGOS and EasyGift provide merchants with analytics tools, but the depth and approach differ between the two apps.
BOGOS goes beyond a simple list of metrics by presenting them in clear trend charts. Metrics are divided into four main offer categories: Gift Offer, Bundle, Upsell, and Discount, each with relevant data.
The Overview funnel and trend chart highlight real-time changes in key metrics like revenue and orders. At the bottom, a detailed table displays individual orders with fundamental information for specific tracking.
The app tracks essential business metrics such as total sales and total orders, while also breaking results into two groups:
For each group, EasyGift reports both the sales value and average order value, giving merchants a clear breakdown of performance. Therefore, merchants can compare performance side by side and quickly determine whether the gift rule is driving sales.
For merchants running global stores, it’s tempting to have an automatic translation system in any installed Shopify app. Not only does BOGOS deliver this functionality, but it also integrates with trusted Shopify translation partners like Transcy, Langwill, and Weglot.
In contrast, EasyGift does not provide built-in translation support, requiring merchants to manually translate all content.
In any Shopify promotion app, the in-app interface plays a crucial role in shaping customer experience and overall satisfaction.
In BOGOS, gift offers are broken into smaller categories, making it easier for merchants to understand each function. Add-ons such as translation are grouped in a single sidebar field, allowing for quick and straightforward configuration.
In contrast, EasyGift uses long step-by-step text, which can feel time-consuming for beginners. The absence of an offer preview is another drawback, as merchants must take additional steps to confirm how promotions will appear on the store.
| EasyGift | BOGOS | |
| Free plan | ❌ | ✅ – Up to 30 free orders lifetime by BOGOS |
| Free trial | 5 days | 7 days |
| Paid plan | Standard – $14.99 / month Activate up to 3 rules Unlimited – $29.99 / month Unlimited rules | Basic – $29.99 / month 300 monthly free orders by BOGOS, $0.05 per extra Professional – $49.99 / month 600 monthly free orders by BOGOS, $0.05 per extra Advanced/Unlimited – $69.99/month 1000 monthly free orders by BOGOS, $0.05 per extra Plus – $99.99/month 2000 monthly free orders by BOGOS, $0.05 per extra |
If you’re unsure which app is right for you, let’s get to the point.
EasyGift positions itself as a top-notch gift app with advanced conditions that help merchants personalize offers based on customer behavior. However, its complex interface and limited resources may create a barrier for beginners or less tech-savvy users.
BOGOS, on the other hand, combines strong main and sub-conditions with a wider set of add-ons and automation features. From AI-powered setup and multi-app integrations to 24/6 support and an extensive learning hub, BOGOS is built to streamline promotional workflows while offering flexibility for growing stores.
Ultimately, EasyGift may be the fit for merchants who only need powerful conditions and don’t mind a steeper learning curve, while BOGOS is the better choice for those seeking an all-in-one, user-friendly promotion platform with advanced automation and dedicated support.
