Offering free gifts directly at checkout is a powerful last-minute conversion strategy that can increase average order value and turn hesitant browsers into buyers. However, implementing free gift offers at checkout requires Shopify Plus, as standard Shopify plans don’t allow checkout customization.

This guide will show you how to set up free gift promotions at checkout for Shopify Plus merchants. If you’re not using Shopify Plus, you can explore alternative methods like Frequently Bought Together recommendations or thank you page upsells through our other guides.

You’ll learn how to configure checkout extensions, customize gift presentations, and create compelling last-minute offers that enhance the checkout experience while boosting your revenue at the final purchase step.

Best Shopify App for Free Gift at Checkout

BOGOS stands out as the premier Shopify app for implementing free gift promotions at checkout, specifically designed to work with Shopify Plus checkout extensibility features. As an all-in-one promotion platform, BOGOS seamlessly integrates with Shopify’s checkout process to display compelling gift offers at the crucial final step of the purchase journey.

The app provides sophisticated checkout integration that allows you to present free gift offers based on cart value, specific products, or customer segments directly within the checkout interface. Unlike basic promotion apps, BOGOS offers real-time gift availability, customizable checkout presentations, and automatic gift addition without disrupting the checkout flow.

Here is what the free gift selection pop-up will look like on your Shopify store. You can also test this feature out via BOGOS’s Demo Store.

Key Checkout Features:

• Native Shopify Plus checkout integration
• Real-time gift offer calculations based on cart contents
• Customizable checkout gift presentation matching your brand
• Automatic gift addition with clear identification
• Mobile-optimized checkout experience
• Advanced targeting based on customer data and cart criteria

BOGOS offers flexible pricing plans, including a free tier, making professional checkout promotions accessible for Shopify Plus merchants looking to maximize their conversion rates at the point of purchase.

⚠️ Important notice: Checkout upsell is only available with BOGOS paid plan

Step-by-step guide on how to create free gift at Shopify checkout

Step 1: Install BOGOS from the Shopify app store

Step 2: Create a checkout upsell with BOGOS

Navigate to BOGOS admin dashboard > All Offers > Create Offer > Choose Upsell Offer > Checkout Upsell

Step 3: Set up offer title & running time

For the offer title, this will not be visible to customers and is displayed in the “All offers” section of the BOGOS app for easy management alongside other offers.

Step 4: Set up triggers

This is where you will set up the conditions to decide when the free gift offers will be shown to your customers. There are 4 main rules:

• Always display upsell: Gift offers appear for all customers at checkout, regardless of cart contents
• Cart trigger: Gift offers appear based on specific cart conditions (value, quantity, etc.)
• Specific product trigger: Gift offers appear when certain products are in the cart
• Customer trigger: Gift offers appear based on customer segments or attributes

Step 5: Choose free gift

• First, to create a free gift offer at checkout, choose the “manual” upsell method.
• In the “Selected Products” drop-down menu, choose which products you want to offer as a free gift.
• Finally, set the percentage discount to 100%. You can also choose to include free shipping for the offer if desired.

Step 6: Save & Publish your offer

Conclusion

Offering free gifts at checkout provides a powerful opportunity to increase conversions and average order value at the crucial final step of the purchase journey. However, this functionality is exclusively available to Shopify Plus merchants due to checkout customization limitations on standard Shopify plans.

For Shopify Plus merchants, BOGOS offers comprehensive checkout integration that makes implementing free gift promotions seamless and effective. With flexible trigger options, customizable presentations, and real-time gift calculations, you can create compelling last-minute offers that enhance the checkout experience.

If you’re not using Shopify Plus, consider exploring alternative strategies like cart page promotions, Frequently Bought Together recommendations, or thank you page upsells to achieve similar conversion-boosting results within your current plan’s capabilities.