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Introduce
The Shopify marketplace continues to expand, making Black Friday and Cyber Monday increasingly competitive. Merchants are constantly searching for effective ways to stand out, capture customer attention, and drive significant sales growth during this critical shopping period. We created the BFCM Promotion Playbook to empower Shopify merchants with practical, proven promotional strategies to succeed during this high-stakes sales event.
Our team analyzed market trends, consumer behaviors, and the most successful Shopify promotions to deliver you actionable insights and strategies. We want you to have the tools necessary to thrive, not just survive, during the busiest shopping season of the year.
Charlie – Marketing Manager at BOGOS Shopify App

Why You Need This Playbook?
Plan with Precision
Get detailed planning advice to organize your entire BFCM strategy from start to finish.
Seamless Guide
Step-by-step guidance on how to set up and launch your BFCM promotions effectively.
Backed by Data
Insights and benchmarks from reports & surveys run by top brands in the industry.
Proven Tactics
Discover tactics that will help you boost sales, increase AOV, and engage new customers.
About Us -
BOGOS by Secomapp
BOGOS, developed by Secomapp since 2014, is the trusted Shopify promotion app chosen by over 50,000 merchants globally. Our innovative solutions and expert support help Shopify merchants effortlessly create promotions that boost sales and drive business growth.
