20 Best Shopify Clothing Stores To Inspire Your E-Commerce Journey

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Shopify has made it easier than ever for clothing brands to succeed online. Here, we have 20 Shopify clothing stores, from global giants to inspiring boutique brands making their way with Shopify. In this blog post, we will look at how they grow their customer base smartly. I’ll also share some of the best Shopify apps for clothing stores to help you build an amazing business brand.

1. 20 Best Shopify Clothing Stores Case Studies

The retail landscape shifts all the time, and a lot of the world’s clothing brands, whether they’re big-name labels or funky boutique shops, are still building great online experiences on Shopify. Below are 20 fantastic Shopify clothing stores to inspire and help guide you through your e-commerce adventure.

Allbirds

As a sustainable footwear brand, Allbirds has changed the game with its truly iconic Wool Runner. Extending from an online-only model to a global brand with 31 retail stores, the brand has a focus on comfort and style. By teaming up with Shopify, Allbirds is now able to unite its sales channels and optimize inventory management.

• Brand Origin: New Zealand, 2016
• Products/Niche: Sustainable footwear and apparel
• Challenges: Inefficient inventory management, lost sales opportunities, and high shipping and labor costs.
• Key Achievements:
  – Increased website conversion rates by making store inventory available online.
  – Reduced shipping and labor costs by minimizing end-of-season warehouse returns.
  -Enabled over 50% of slow-moving products to be sold through Ship from Store, freeing up retail space.

Read Allbirds Story

Good American

​​Los Angeles-based fashion brand Good American is an excellent leader in inclusive sizing, offering high-quality denim. Founded by Khloe Kardashian and Emma Grede, the brand has expanded into physical retail while maintaining a consistent customer experience across all sales channels.

• Brand Origin: Los Angeles, USA
• Products/Niche: Inclusive, high-quality denim and apparel for all body types
• Challenges: Integrating online and in-store operations, syncing inventory, and delivering a consistent customer experience.
• Key Achievements:
  – Year-to-date net promoter score (NPS) of 91.69 across retail stores.
  – 20% lower return rate in-store compared to e-commerce for top-returned products.
  – Unified customer experience across all sales channels.
  – Streamlined multi-channel sales tracking and attribution capabilities.

Read Good American Story

Culture Kings

An Australian streetwear retailer that provides culture, lifestyle, and entertainment fused into a different shopping experience, Culture Kings. Since 2013, the brand has successfully turned its e-commerce site using Shopify Plus into a global powerhouse, clocking in around 40-60% every year of continuous growth.

• Brand Origin: Australia
• Products/Niche: Streetwear fashion, including footwear, hats, apparel, and lifestyle items
• Challenges: Costly and inefficient e-commerce site, fear of website crashes, and replicating the in-store experience online.
• Key Achievements:
  – Achieved 40-60% year-over-year growth since 2013.
  – Launched four global online storefronts with localized checkouts, selling in three major currencies.
  – Transitioned 60% of revenue to e-commerce, surpassing in-store sales.

Read Culture Kings Story

Kenny Flowers

Kenny Flowers is a modern Hawaiian shirt and resort wear brand inspired by the best of today’s digital life on vacation. Thanks to Shopify, the brand has brought all of its sales channels together and optimized inventory management, increasing sales for its flagship store by 75% year over year.

• Brand Origin: Charleston, USA, 2015
• Products/Niche: Resort wear specializing in modern Hawaiian shirts and vacation-inspired apparel
• Challenges: Needed a unified system to manage inventory and customer experiences, seasonal sales fluctuations, and integrating the Island Society loyalty program.
• Key Achievements:
  – Achieved 75% year-over-year growth in sales for its flagship store.
  – Gained 80% of in-store orders from new customers, becoming a key customer acquisition channel.
  – Successfully unified operations with Shopify POS, ensuring smooth customer experiences and efficient inventory management.

Read Kenny Flowers Story

SilkSilky

SilkSilky is a Chinese silk brand that is well known for its premium brand of silk products. Now with Shopify Plus, the brand has reinvented its business, become global, and provided a smooth purchase experience for customers around the globe as sales grew 680% in just two years.

• Brand Origin: China, 2021
• Products/Niche: Premium silk clothing, bedding, and accessories made from 6A-grade mulberry silk
• Challenges: Needed stable integration with ERP system, localization, and diverse payment options.
• Key Achievements:
  – Increased sales by 680% within two years after upgrading to Shopify Plus.
  – Reduced the return rate from 7-8% to less than 1% with Shopify Flow.
  – Cut procurement costs by over 40% in three years through better data insights and ERP integration.

Read SilkSilky Story

Mizzen+Main

Mizzen+Main is a US menswear brand offering stylish, comfortable, and performance-built clothing. Using Shopify POS, it’s streamlined the experience into an omnichannel one, which grew retail revenue by 27% and online revenue by 15%, year over year. 

• Brand Origin: USA, 2012
• Products/Niche: Performance fabric clothing, including shirts, pants, and outerwear
• Challenges: Needed to build loyalty with new in-store customers, efficient inventory management, and syncing promotions across online and in-store channels.
• Key Achievements:
  • Achieved 27% growth in retail revenue and 15% growth in online revenue year-over-year.
  • Used Shopify POS to complete 20% of weekly transactions with the ship-to-customer feature.
  • Unified customer profiles for personalized service and smoother shopping experiences.

Read Mizzen+Main Story

Boston Proper

Boston Proper is a US-based women’s fashion brand that offers high-quality, versatile, and flattering clothing for women over forty. With Shopify, the brand has transformed its operations, focusing on innovation and providing a stable e-commerce experience, achieving a 4% improvement in conversion rates.

• Brand Origin: USA, 1992
• Products/Niche: High-quality, versatile, and flattering clothing for women over forty
• Challenges: Depended heavily on catalog-driven sales, limited digital-first strategies, and disconnected systems.
• Key Achievements:
  • Improved conversion rates by 4% with Shopify Checkout.
  • Reduced software costs by hundreds of thousands of dollars.
  • Achieved a 21% increase in domain rating and a 200% boost in backlinks since migrating to Shopify.
  • Launched a successful loyalty program through Yotpo, enhancing customer engagement.

Read Boston Proper Story

Pupsentials

Pupsentials is a customized embroidered goods brand that offers personalized apparel and goods for pet lovers. With Shopify Finance, the brand has overcome financial and operational hurdles, achieving $5 million in revenue within two years.

• Brand Origin: Texas, USA
• Products/Niche: Personalized embroidered apparel and goods for pet lovers
• Challenges: Limited machinery and cash flow, managing multiple financial vendors, and rapid growth.
• Key Achievements:
  • Achieved $5 million in revenue within two years.
  • Reduced order turnaround time from 6-8 weeks to 5-7 days.
  • Secured faster access to capital and streamlined cash management with Shopify Balance and Shopify Capital.

Read Pupsentials Story

Little Words Project

Little Words Project is a wonderful Shopify clothing store making bracelets that are infused with uplifting words to embody kindness as a community. Shopify POS has allowed the brand to strengthen its customers’ connections and its omnichannel strategy, increasing in-store email capture rates by up to 95%.

• Brand Origin: USA
• Products/Niche: Customizable bracelets with affirmative words and messages
• Challenges: Difficulty capturing customer emails in-store, limited ability to connect in-store and online customer data, and staff needed tools to focus on customer interaction.
• Key Achievements:
  • Increased in-store email capture rates by up to 95% at multiple locations.
  • Improved the percentage of POS orders with customer email and marketing opt-ins by 33%.
  • Enhanced marketing campaigns using integrated customer data, driving better engagement.

Read Little Words Project Story

Framebridge

Framebridge, which creates custom framing for photos, artwork, and loved heirlooms, is based in Washington, D.C. Starting small as an online brand but now with about 30 stores across the U.S., Shopify made it possible to be creative while keeping the store convenient.

• Brand Origin: Washington, D.C., 2014.
• Products/Niche: Custom framing for photos, artwork, and personal items.
• Challenges: Outdated commerce platform, difficulty unifying online and in-store sales channels, and scalable tools for rapid retail expansion.
• Key Achievements:
  • Increased conversion rates by 7.5% and add-to-cart rates by 15.3%.
  • Unified operations across 30+ stores with Shopify POS.
  • Created a persistent cart feature for stable omnichannel shopping.
  • Launched custom in-store tools for framing visualization, improving customer engagement. 

Read Framebridge Story

Natura Selection

Natura Selection is a Spanish fashion and lifestyle brand offering clothing, accessories, home decor and beauty products. For the brand, Shopify utilization has provided a 13% increase in conversion rate and a 3% increase in add-to-cart rates.

• Brand Origin: Barcelona, Spain, 1992
• Products/Niche: Clothing, accessories, home decor, and beauty products with a focus on experiential design
• Challenges: Operated on a costly custom platform, struggled to provide an online experience that matched their physical stores’ immersive and innovative feel, and limited agility for implementing new features.
• Key Achievements:
  • Increased conversion rates by 13% and add-to-cart rates by 3%.
  • Simplified website management, reducing costs and improving scalability.
  • Created a cohesive customer experience across online and offline channels using Shopify’s customization tools.

Read Natura Selection Story

Jenni Kayne

Jenni Kayne is a California lifestyle brand offering luxury clothing, home furnishings, and skincare products. Shopify has helped the brand smoothly connect its online and in-store experiences, providing customers with a unified exploration of its offerings.

• Brand Origin: Los Angeles, California, USA, 2002
• Products/Niche: Luxury clothing, home furnishings, and skincare
• Challenges: Needed a unified system to connect online and in-store shopping experiences, required tools to manage rapid retail expansion, and struggled with maintaining consistent brand aesthetics across all channels.
• Key Achievements:
  • More than doubled their retail store presence in the U.S. since adopting Shopify.
  • Improved customer relationships using unified profiles and streamlined Trade Program support.
  • Enabled seamless “endless aisle” shopping, boosting customer satisfaction with better inventory visibility.

Read Jenny Kayne Story

SEASE

SEASE is a premium lifestyle brand offering functional apparel with a strong commitment to sustainability. Shopify has created an immersive digital platform that reflects the brand’s ethos and values, leading to a 51% year-over-year increase in gross sales.

• Brand Origin: Milan, Italy, 2018
• Products/Niche: Premium, sustainable lifestyle apparel and accessories
• Challenges: Needed a website that reflects the brand’s ethos and sustainability mission, lacked customization and flexibility, and required features for personalized shopping and multi-currency transactions.
• Key Achievements:
  • Increased gross sales by 51% year-over-year.
  • Boosted website traffic by 29% and improved conversion rates by 3%.
  • Added features like wardrobes, wishlists, and sustainable shopping filters, enhancing customer engagement.

Read SEASE Story

Astrid & Miyu

Astrid & Miyu is a jewelry brand that brings together global inspiration and local artistry to create empowering and inclusive pieces. The brand has expanded to 23 stores across the UK, EU, and US and has shipped over 1 million orders by November 2023 with the help of Shopify.

• Brand Origin: London, UK, 2012
• Products/Niche: Jewelry with a focus on inclusivity and empowerment
• Challenges: Fragmented customer data, required tools to streamline backend operations, and needed a scalable platform to support rapid global expansion.
• Key Achievements:
  • Processed over 1 million orders by November 2023.
  • Increased customers purchasing 4+ times by 5x when shopping omnichannel.
  • Achieved 40% higher lifetime value for omnichannel shoppers compared to online-only customers.
  • Expanded to 23 stores globally, supported by Shopify POS Go and Shopify Payments.

Read Astrid & Miyu Story

Lola + The Boys

Lola + The Boys is a kids’ clothing brand specializing in offering premium and colorful designs. By using Shopify Managed Markets, the brand has converted its international business into a business engine for growth, witnessing 66% growth in global sales within only nine months.

• Brand Origin: Chicago, USA, 2016
• Products/Niche: Premium, colorful children’s clothing
• Challenges: High cart abandonment, excessive customer service time, and low conversion rates for international shoppers.
• Key Achievements:
  • Achieved 66% growth in international sales within nine months of adopting Shopify Managed Markets.
  • Improved international conversion rates by 18%, reducing cart abandonment.
  • Saved 16 hours per month in customer service time for international orders.

Read Lola + The Boys Story

Caden Lane

Caden Lane is a high-quality apparel brand for kids. Shopify Managed Markets has helped the brand turn its international business around, growing global sales 692% year over year.

• Brand Origin: Texas, USA, 2005
• Products/Niche: Baby and kids’ apparel, mom-focused products
• Challenges: Minimal international traffic, fragmented logistics, and taxing compliance efforts.
• Key Achievements:
  • 692% growth in international sales year-over-year.
  • Expanded reach to 111% more countries than before.
  • 218% increase in orders from affiliate channels, helping tap into new markets.
  • 16-hour monthly reduction in customer service time related to international orders.

Read Caden Lane Story

Bathu

Bathu is a South African sneaker brand that offers authentic African designs. With Shopify POS, the brand has streamlined its operations, achieving a 26% increase in revenue and expanding to 30+ stores across South Africa.

• Brand Origin: Johannesburg, South Africa, 2017
• Products/Niche: Sneakers with an authentic African story
• Challenges: Managing inventory across multiple locations, frequent website crashes, and time-consuming logistics.
• Key Achievements:
  • Operates 30+ stores across South Africa with streamlined inventory management.
  • Achieved a 26% increase in revenue, with significant contributions from unified online and offline sales.
  • Simplified staff onboarding with Shopify POS’s intuitive system.
  • Uses Shopify’s ship-to-customer functionality, allowing customers to shop better from any store.

Read Bathu Story

Frank and Oak

Frank and Oak is a Canadian menswear brand that offers sustainable apparel and accessories. With Shopify POS, the brand has streamlined its operations, achieving a 47% reduction in retail operating costs and eliminating POS outages.

• Brand Origin: Montreal, Canada, 2012
• Products/Niche: Sustainable apparel and accessories for men and women
• Challenges: Disconnected systems, frequent POS outages, and complex operations.
• Key Achievements:
  • Reduced retail operating costs by 47% by migrating to Shopify POS.
  • Eliminated POS outages, improving operational efficiency and customer service.
  • Introduced reliable Buy Online, Pick Up In-Store (BOPIS) functionality.

Read Frank and Oak Story

Tilley

Tilley is a Canadian heritage brand that offers durable, outdoor-inspired apparel and accessories. With Shopify Plus, the brand has transformed its operations, achieving a 200% increase in conversions and a 120% boost in monthly revenue.

• Brand Origin: Canada
• Products/Niche: Outdoor apparel and accessories with a focus on quality and durability
• Challenges: Transitioning from a wholesale to a digital-first business model, limited conversion rates, and expanding into new markets.
• Key Achievements:
  • Achieved a 200% increase in conversions, boosting monthly revenue by over 120%.
  • Successfully entered the Australian market with optimized email and performance marketing strategies.
  • Implemented Shopify Plus apps to improve customer experience and operations.

Read Tilley Story

Spanx

Spanx is a US-based shapewear brand that offers innovative, comfortable clothing. With Shopify Plus, the brand has enhanced agility, simplified operations, and empowered its team for creative growth, achieving a 10% increase in conversion rates.

• Brand Origin: USA
• Products/Niche: Shapewear, apparel, denim, and dresses
• Challenges: Inflexible backend, time-consuming processes, and frequent technical issues.
• Key Achievements:
  – 10% increase in conversion rate since migrating to Shopify Plus.
  – 30% more efficient at managing content and products.
  – Customer experience technical issues reduced by 50%.
  – Faster execution: changes that previously took months now take days or weeks.
  – Enhanced innovation with Shopify Plus features like Sections Anywhere for drag-and-drop customization.
  – Developers remain future-feature

Read Spanx Story

2. What Strategies Did These Shopify Clothing Stores Use to Grow Their Customer Base?

After exploring these successful Shopify clothing stores, let’s look at what made them grow so quickly. In fact, these stores used different smart ways to attract customers and keep them coming back. Let’s see now. 

• Influencer Marketing

Many online clothing stores have been on the right track when they start working with social media influencers. When influencers share their real experiences with products, their followers are more likely to trust and buy from the brand. It’s like getting a recommendation from a friend but on a much bigger scale. 

Just look at Allbirds – they worked with many influencers who regularly posted about their shoes, which helped them make 371% more money and get 410% more sales than the year before.

• Social Media Engagement

Having a strong social media presence is more than posting nice photos – it’s about building real connections with customers. Brands that share fun behind-the-scenes content and talk with their followers create a community, not just a customer base. 

Little Words Project did this well by using social media engagement to build a strong and honest community. Founder Adriana Carrig connects with followers by sharing real moments, like packing boxes or handling challenges, which fosters trust and relatability. This transparency has proven effective, with Carrig noting, “It has proved to be so, frankly, lucrative to be more transparent and honest.”

• Contests and Giveaways

Everyone loves the chance to win something cool, and smart brands use this to grow their following. Running contests not only brings in new customers but keeps current ones excited about the brand. 

Culture Kings nailed this with their “6 Month Sneaker Scholarship” contest – customers who made purchases could win multiple pairs of sneakers. This clever idea got people shopping more while having fun.

• Cross-Selling and Upselling

Suggesting related products at the right time can make shopping easier for customers while boosting sales. It’s like having a stylist who knows exactly what goes well together. 

Caden Lane made the most of this strategy by personalizing their email campaigns through Klaviyo. They segment customers based on detailed information, like the child’s age or browsing habits, to recommend relevant products. For example, if a customer views newborn apparel, they’re shown complementary items like blankets or maternity wear, ensuring “personalization from day one.”

• Loyalty Programs

This program often gives points, early access to new products, and special deals that make customers feel valued. 

One typical case here is Astrid & Miyu, Club A&M. Members will earn 500 points upon joining and collect 5 points for every £1 spent, which can be redeemed for discounts or rewards. They also receive exclusive perks like birthday treats and early access to new collections, fostering a sense of community and loyalty.

• Limited Edition Releases

Creating special products that are only available for a short time gets people excited to buy. When customers know something might sell out, they’re more likely to buy quickly. Frank & Oak releases seasonal collections that you can’t get year-round. This creates buzz and makes their products feel more special.

• Seasonal Promotions and Events

Smart stores plan their biggest sales around times when people are ready to shop, like holidays. Good deals at the right time can bring in lots of new customers without making the brand look cheap. 

Lola + The Boys run end-of-year sales that align with holiday shopping trends. Their promotions include significant discounts on trendy kids’ clothing, attracting parents looking for deals during the holiday season. 

• Email Marketing Campaign

Many brands send marketing emails to keep customers informed about their new arrivals, special promotions, and personalized recommendations. 

Caden Lane uses segmented email campaigns to send personalized offers based on customer behavior. For instance, they target expecting mothers with tailored messages about relevant products based on their due dates or baby milestones. 

3. Best Shopify Apps for Clothing Stores

While having the right strategies is crucial for growth, implementing them effectively requires the right tools. Let’s explore some of the best Shopify apps for clothing stores to automate and enhance these strategies. If you are looking for some of the best Shopify marketing apps for your business, take a look at this article, where we are going to list out 20+ best Marketing Shopify apps to power up your store.

BOGOS for Promotions

Clothing retailers are finding BOGOS particularly effective for moving inventory and attracting new customers. As highlighted by Wicked Warlock, who has been using the app for 8 months, BOGOS has been “essential for making free gift promotions profitable.” 

The app streamlines the creation and management of promotional offers, letting clothing stores easily set up buy-one-get-one deals, bundle offers, and volume discounts. Here are some noted information about the app.

Features:

• Multiple promotion types: Offers BOGO, product bundles, mix-and-match bundles, volume discounts, and tiered value offers.
• Automatic gift addition: Adds free gifts directly to the cart when specific conditions are met.
• Custom rules: Target promotions by location, customer tags, or purchase history.
• Deal visibility: Includes widgets like gift labels, product bundle displays, and cart announcement texts.
• Real-time analytics: Tracks performance to optimize promotions.

Reviews & Ratings: 4.9⭐/5 (2,500+ reviews)

Pricing Plans:

• Basic: $29.99/month – Unlimited offers, BOGO, and gift features.
• Professional: $49.99/month – Includes advanced customization and live chat support.
• Unlimited: $69.99/month – Designed for large Shopify stores with advanced needs.
• Plus: $99.99/month – Headless support for Shopify Plus users.

Pros: Perfect for stores running free gift and BOGO promotions.

Cons: Higher pricing plans might be costly for smaller stores.

Omnisend for SMS & email

Omnisend is a versatile and highly efficient marketing app for Shopify clothing stores. It’s praised for its intuitive design and time-saving automation, helping brands engage with their customers effortlessly. 

According to Gemsa.co.uk, “Omnisend makes managing newsletters and campaigns incredibly easy, with excellent customer support.” It’s a must-have for your clothing stores looking to make a bunch of sales. For your information about the app:

Features:

• Email & SMS campaigns: Create and send personalized messages easily.
• Sign-up forms & popups: Grow subscribers with engaging forms like spin-to-win.
• Automation workflows: Automate reminders like abandoned carts and welcome emails.
• Ready-made templates: Use professional designs for promotions and events.
• Social proof tools: Showcase customer reviews to increase trust.

Reviews & Ratings: 4.7/5⭐with 6,000+ reviews

Pricing Plans:

• Free: Includes 500 emails/month, 60 SMS, workflows, and 24/7 live support.
• Standard ($16/month): Adds up to 6,000 emails/month, 60 SMS, and 1,000 published reviews.
• Pro ($59/month): Offers unlimited emails, free global SMS, and priority support.

Pros: Easy-to-use with powerful automation tools for clothing brands.

Cons: Limited SMS credits on the free plan.

ESC Size Charts for Fit & Sizing

ESC Size Charts is a simple yet effective app for Shopify clothing stores to create size guides and reduce returns. It’s highly regarded for its customization options and ease of use. As Patagonia Bend mentioned, “It solves the problem of assigning size charts automatically, making it perfect for apparel brands.”

Features:

• Customizable size charts: Create size guides that match your store’s style and branding.
• Easy integration: Quickly add size charts to product pages with tags or app blocks.
• Visual enhancements: Add images, icons, and text to make guides more engaging.
• Mobile-friendly: Ensures charts are responsive and accessible on all devices.

Reviews & Ratings: 4.5/5⭐ with 580+ reviews

Pricing Plans:

• Basic (Free): Create up to 3 size charts with images and text (includes watermark).
• Premium ($4.99/month): Unlimited size charts, no watermark, and import/export options.

Pros: User-friendly with robust customization features.

Cons: Limited functionality on the free plan.

4. Conclusion

Through this blog post, I hope you’ve found plenty of inspiration from the mentioned Shopify clothing stores and their success stories. By using the best Shopify apps for clothing stores, you can enhance your store’s operations, boost sales, and create a shopping experience your customers will adore. Now it’s your turn to take action and create something amazing!

5. FAQs