Epic Loot Shop’s Promotion Success: 93% Sales Growth with BOGOS
As a Shopify merchant, you know exactly how challenging it could be to stand out from your competitors and keep your customers coming back. That’s also where Epic Loot Shop started before they overcame it with a 93% sales increase using promotion strategies. Keep scrolling to discover what they did to grow their online business!
About Epic Loot Shop
Founded five years ago, Epic Loot Shop is a jewelry brand in the US that draws inspiration from Norse mythology. The brand is all about exclusive designs and exceptional craftsmanship. Each piece features iconic symbols that give every customer a sensation of cultural heritage and individuality.
Starting as a small online business on Shopify, Epic Loot Shop has experienced remarkable growth in just one year.
At BOGOS, we’re proud to have played a part in their success in the last 4 years. We recently had a conversation with their founder, Jeremy, to discuss the journey of this jewelry startup—the challenges, triumphs, and the smart promotional strategies that have fueled their growth in the industry.
The Challenge
So, Epic Loot Shop has been using BOGOS to create promotions for the past four years. But what led them to embrace this strategy? It all comes down to the challenges the brand faced along its journey.
A Conversion Rate Drop in 2020
In the brand’s early years, Epic Loot Shop invested heavily in social media advertising, such as Facebook Ads. This approach was effective, driving significant traffic to the website. However, it also came with a risk: the jewelry brand relied too heavily on a single strategy.
So when iOS14 was released on iPhone in 2020, it changed the game completely. Apple started to limit all brands’ ability to reach, understand and engage people on mobile devices and across the website through ads. The Viking-inspired handcraft team had seen a noticeable drop in conversion rates, so that was how they knew a newer approach was needed to sustain the growth.
Standing Out in a Crowded Market
If we quickly search for keywords such as “Viking jewelry” or “Norse jewelry” on Google, there are hundreds of thousands of results worldwide. With Epic Loot Shop, this intense competition posed a major challenge—they had to set themselves apart from a saturated market.
Spoiler alert: they decided to enhance their customer experience with complementary gift with purchase, which worked out well. Let’s see how Epic Loot Shop promotions reinforced the brand identity and improved sales by 93%!
The Solution
“I wanted a strategy to counter these challenges, and adding gifts to our products helped us stabilize and improve sales,” shared Jeremy. The Viking jewelry brand then went to Shopify App Store – where they discovered BOGOS app appearing at the top with the most reviews. “And we have not looked back since.”
In 2020, Epic Loot Shop began offering free gifts that aligned with the main jewelry pieces. But these weren’t just random freebies; each gift was thoughtfully chosen to create a cohesive story that enhanced the customer’s connection to Nordic culture.
Personalized Free Gifts Promotions
As part of their strategy to create a mysterious buying experience, the team launched this irresistible offer: When customers bought products in the 925 Silver Ring collection, they were offered a free necklace.
The most special touch of this offer was the team’s allowing customers to choose their own preferred gifts. Once customers purchased Silver Ring, they saw an appealing slider showcasing 3 different gift options to choose from.
For other entrepreneurs, the key highlight is that customized experiences and personalization are crucial to winning customers’ hearts. Norse mythology enthusiasts were already excited to know they would get a free gift, but the ability to match the ring with a necklace made the service even more personal and memorable.
Cohesive Storytelling
One of Epic Loot Shop’s most successful offers this year was very simple and cost-effective. Customers who purchased the 3D Dragon Journal would automatically receive a Feather Pen as a gift.
The idea was straightforward: someone buying a journal would likely appreciate a Viking-inspired pen to complete the experience. Though small, the pen resonated deeply with their audience, aligning with the Norse mythology theme and adding practical value to the purchase.
What is more, they used BOGOS to set up an auto add gift offer. Shoppers received the pen without extra steps, which made the process seamless and improved their shopping experience.
To promote the offers to their store visitors, Epic Loot Shop featured a small gift thumbnail with the text “Free gift included” right on the product page of the 3D Dragon Journal. This simple visual cue encouraged shoppers to add the journal to their cart.
The best part? All these details were easily customized using BOGOS in-app. For example, the team configured these elements using their signature brand colors, such as black and beige, making sure they reflected the brand’s unique identity.
Based on this strategy, Epic Loot Shop created many gift with purchase offers using the same cohesive storytelling. For example, last summer, when customers bought a Viking drinking mug from their store, they would get a bottle opener—because the target audience was the ones likely to drink!
They showed us one thing: pairing gifts with main products in a meaningful way creates a stronger connection with customers. The key is to choose gifts that resonate with your audience and add practical value to their purchase.
Social Media Promotions
Epic Loot Shop also promoted its offers on social media platforms like Facebook, Instagram, and YouTube to reach its Norse mythology enthusiasts effectively.
On Facebook, they engaged with Viking and mythology communities through visually striking posts featuring the product and free gifts, paired with clear CTAs and urgency-driven messaging. For example, in a 2023 free necklace offer, they featured images of the main Silver Ring and free necklaces together.
On YouTube, many unboxing videos from influencers and customers showcased the excitement of receiving Epic Loot Shop’s products and free gifts. These videos highlighted the quality of the offers and helped spread the word, building trust and attracting more shoppers.
By tailoring the content on each platform, Epic Loot Shop ensured that its offers were visible, compelling, and aligned with its brand identity.
The Results
Epic Loot Shop’s promotions and strategic use of free gifts paid off. During Black Friday 2022, their sales skyrocketed by an impressive 93% in a single day.
In 2024, the momentum has continued. Recently, their online store has seen an impressive 41% boost in conversion rate, as they have successfully driven more customer engagement and sales.
By aligning gifts with main products and promoting their offers across multiple channels, Epic Loot Shop not only attracted more customers but also created a memorable shopping experience that keeps their audience excited and eager to return
Ready to transform your store’s performance? it’s your time to install BOGOS, create promotions and boost your sales just like how Epic Loot Shop did!
