Simplifying Promotions to Maximize Sales: DW Tool Shop’s Success with BOGOS

For the past two years, DW Tool Shop has been utilizing BOGOS for promotions. Compared to many other brands, they took a simpler and streamlined approach to the offers, and they’re still seeing impressive sales growth! Let’s see what exactly they are doing right and explore how the family business has achieved its online success with effective promotional campaigns.

About DW Tool Shop

DW Tool Shop is one of the largest suppliers for the local farming community in the UK and Ireland. First founded in 1977 as a family business, the team has then expanded its reach with its online website built on Shopify.

With their online store, the team was able to bring a wide range of products and stocks directly to their beloved shoppers wherever and whenever they needed them.

Since adopting BOGOS in November 2022, DW Tool Shop has developed a unique promotion approach, focusing on simplicity and direct value. This strategy has driven steady growth each year. We at BOGOS have had a small talk with Michael, eCommerce Manager of DW Tool Shop, and learned how they used BOGOS and brought success to the store.

The Challenge

The farming tool supplier business wanted a promotion that prioritized a smooth customer experience. They tried to make the offer easy to find, simple to apply, and effortless to redeem, especially during high-value sales seasons such as Black Friday and Cyber Monday.

That was why they decided to use the gift with purchase offer. Furthermore, DW Tool Shop’s ultimate goal was to ensure a smooth and user-friendly experience on the product page. They expected to increase engagement and conversion rates throughout the campaigns.

The Solution

“We chose BOGOS because the app is incredibly user-friendly, and its features for creating free gift promotions perfectly fit our needs for year-round campaigns.”, shared Michael, describing the drive behind selecting a promotion app for DW Tool Shop. They have used strategies like Buy X, Get Y and keep their promotions simple to make them effective across all channels!

Driving Sales with Buy X Get Y

“We chose BOGOS because the app is incredibly user-friendly, and its features for creating free gift promotions perfectly fit our needs for year-round campaigns.”, shared Michael, describing the drive behind selecting a promotion app for DW Tool Shop.

DW Tool Shop’s success with BOGOS could be seen in two of their Buy X get Y offers:

• Free Battery Promotion: Customers who purchased at least one Kress Tool Kit automatically received two free extra batteries
• Bundle Promotion: Slow-moving products or accessories combine with more popular, high-priced items to drive more sales.

Both promotions were simple Buy X get Y conditions. With BOGOS’s intuitive interface, the business was able to set them up quickly and effectively, boosting sales while keeping the process straightforward for shoppers.

Since they planned multiple similar promotions throughout the year, the app’s duplicate feature and BOGOS offer templates became useful, letting the team replicate offers and adjust as they wanted easily with minimal effort.

For automatic gift additions, DW Tool Shop configured BOGOS to add two free batteries to cart when customers satisfied the conditions. Once the setup is ready, they just let BOGOS handle the rest.

In the next section, we will look at how customers can redeem offers at DW Tool Shop’s online store.

Effortless Offer Experience

BOGOS has seen many merchants create their campaigns, but some overlook a basic principle: make it as easy as possible for customers to get the offer.

For DW Tool Shop’s customers, the process to redeem the gift was extremely simple: they visited the product page and saw a quick summary of the free items they would get with their purchase. Once customers bought the main products, the batteries were automatically added to their cart—no additional clicks, promo codes, or extra steps were needed. Shoppers easily got gifts and proceeded to checkout.

This effortless experience was not only convenient, but it also encouraged visitors to complete their purchases. DW Tool Shop’s customers felt like they were getting added value with such minimal effort.

For other entrepreneurs, this means you should make the offer easy to redeem and involve fewer steps for your customers. Additionally, clearly showcasing your offer helps customers notice it and are more likely to act on it, which would help with your conversion rates.

Cross Channels Marketing Strategy

To maximize the impact of their free gift offers, DW Tool Shop also marketed them widely across their channels. This made their promotions visible, engaging, and easy for customers to access.

First, let’s start with their email marketing campaign. In their newsletter, the marketing team prominently featured high-quality images of the products, paired with minimal yet impactful words such as “Free,” “Sale,” “Save %,” and “Shop” that instantly caught attention.

From the eye-catching images to the texts, and bold red colors, DW Tool Shop showed the intention to make their newsletter evoke strong emotion and motivate shoppers to click. The email focused on only important details without overwhelming the reader with information.

In each bundle description, the brand focused not only on price but also on the value of it. For example, phrases like “2x 4H Battery & 1x Dual Charger” and “Silent Turbine Fan Technology” are all meant to showcase the high quality of the tool. Compare-at price was also included to make each offer feel more exclusive.

Furthermore, they also ensured that the promotions were visible on the website using:

• Homepage banners: Eye-catching banners that direct customers to the collection page

• Free gift labels: For every product that had the offers, the team would include a red label to highlight it.

The Results

“BOGOS has helped us drive more sales and profitability by using features like free gift promotions to attract customers to our online store and encourage them to complete their purchases. As a result, we’ve been able to boost engagement and connect with more customers,” said Michael, DW Tool Shop eCommerce Manager.

The more offers DW Tool Shop promoted using BOGOS, the more they noticed an increase in conversion. The boost was exceptionally notable during major sales events like Black Friday, and the enticing offers contributed to increased engagement, translating into sustained growth for the farming supplier business.

If you also want to create simple yet impactful offers like DW Tool Shop, install BOGOS now to be the next successful business!