BOGOS New Brand Identity: A Detailed Explanation

Ten Years of Powering Shopify Success!

A decade of helping Shopify stores thrive is a testament to our unwavering commitment to your success. To celebrate this milestone, we’re not just looking back; we’re forging ahead to solidify our position as a leading promotion app—BOGOS has a new identity!

You’ve already caught a glimpse of our fresh new look in our latest article, “New Brand Identity Announcement: BOGOS.” But don’t stop there—Keep reading for an in-depth look at our evolution and see what this new chapter holds for you!

1. The story behind

Our journey began on December 17th, 2014, with the launch of the name Free Gifts by Secomapp. Our mission was clear: to pioneer and lead the free gift app market.

Years passed by, we archived that mission and quickly became a comprehensive gifting solution for countless Shopify merchants, offering Buy One Get One, Free Gift with Purchase, Buy X Get Y, and more. This success prompted our name change to BOGOS in 2023.

But our ambition didn’t stop there.

As the Shopify ecosystem grew, so did our role in supporting merchants’ success. In just one year since we changed the name, our team has diligently expanded our offerings to include Discounts, Bundles, and so on. This ambition to extend beyond gifting has led us to a pivotal moment in 2024: a rebrand that truly reflects who we are and where we’re headed.

While BOGOS retains its name to reaffirm our gifting roots, we now stand as the most powerful promotion app on Shopify—supporting various promotion needs in a single app!

2. What’s New: Our Rebrand Highlights

As part of our rebrand in 2024, we’ve introduced four exciting changes to better reflect our evolution and commitment to being the ultimate, professional, and innovative promotion app for Shopify merchants. 

2.1 Logo

Our journey to reimagine the BOGOS app begins with a fresh, iconic logo!

This redesign is more than just a visual change—it symbolizes our dedication to honoring our gifting roots while underscoring our commitment to the success of every merchant. Let’s delve deeper into the rich meanings behind each element & you’ll see:

• Combination of B & G: The new logo integrates the letters ‘B’ and ‘G’ from the BOGOS brand name, representing the unity and coherence of our brand’s identity.

• Four-Leaf Clover: A four-leaf clover, a classic symbol of luck and growth, is integrated to embody our mission to bring success to Shopify merchants using our app.

• Ribbon Inspiration: Also inspired by a ribbon—an symbol of gifting, the logo signifies our roots as a gifting solution while showcasing our evolution into a comprehensive promotion app. The open space within it also implies our flexibility to to support diverse promotional needs.

2.2 Font

We sought to create a visual language that not only embodies our brand but also simplifies the user experience; that’s why we’ve introduced a new font created exclusively for BOGOS.

Designed to complement our new logo, the font features a clean, minimalist aesthetic that aligns with our brand’s values of simplicity and efficiency. 

With this design, BOGOS aims to convey a clear message: creating and managing promotions is easy because BOGOS simplifies the process with our user-friendly features. All you have to do is concentrate on your core business and achieve growth!

2.3 Color Palette

The BOGOS brand transformation is accentuated by a bold new color palette. These carefully selected hues reflect the energy and innovation at the heart of BOGOS.

For BOGOS App, centering around the blue color symbolizes several positive attributes:

• Trust and Reliability: Blue is frequently associated with trust, dependability, and reliability. It helps position BOGOS as a trustworthy and dependable partner for Shopify merchants.
• Professionalism and Competence: By using blue, BOGOS can reinforce its image as a professional service provider, highlighting its expertise and efficiency in the field of Shopify promotions.
• Calmness and Serenity: Blue can evoke feelings of peace and serenity and create a positive emotional response from customers, making them feel more at ease when using the BOGOS App.
• Innovation and Technology: In technology, blue symbolizes innovation and forward-thinking. This way, it positions BOGOS as an innovative app, staying ahead of market trends and providing advanced solutions.
• Global Appeal: Blue is a universally liked color and has a global appeal, making it an excellent choice for BOGOS when aiming to reach a wide and diverse audience.

Added to that, orange, a vibrant and energetic hue, serves as a striking accent in BOGOS’ new color palette.

• Innovation and Growth: The use of orange not only captures the eye but also demonstrates our innovation and growth. It energizes our visual identity, representing our strong passion for helping merchants succeed through powerful, engaging promotional tools. 
• Premium customer support: Orange symbolizes our dedication to providing exceptional support through our premium customer support team, ready to assist with any challenges or needs you may encounter.

When combined, these two colors create a dynamic and forward-thinking visual identity that distinguishes BOGOS as a leader in the promotion app space!

2.4 Key Visuals

Completing the BOGOS transformation is new key visuals. By strategically using these elements, we now can strengthen our brand identity, solidifying BOGOS’s leadership in Shopify promotions.

• New icons: Our new icons visually represent BOGOS’ core promotions, clearly showing what merchants can achieve with our app. The BOGOS symbol is integrated into each icon, highlighting our role as the empowering force behind promotions. With just one installation, BOGOS offers access to a diverse range of promotions and benefits, emphasizing the versatility and strength of our promotional capabilities.

• New Pattern: is designed to elevate the brand’s professional image and reinforces our commitment to delivering a premium user experience. It enhances visual consistency, reflecting sophistication and modernity, and integrates seamlessly with our logo design to offer a polished, high-caliber app.

• New shapes: enhance visual interest and contribute to the overall modernity and sophistication of the brand. Inspired by elements from our logo, these shapes incorporate key details and design motifs to create a cohesive and distinctive visual identity.

Conclusion

By incorporating elements inspired by the BOGOS logo, we aim to convey a unified message throughout our rebranding: our commitment to offering a leading, powerful promotion app on Shopify.

The changes you see today are just the beginning. As a leading promotion app on Shopify, we’re committed to pushing the boundaries of what’s possible and innovating to deliver even greater benefits to you than in the past decade.

Finally, we want to extend a heartfelt thank you to all our loyal merchants and partners. Your support has been instrumental in our journey. Here’s to the next decade filled with success, innovation, and endless possibilities of Shopify promotions together: