10 Years of BOGOS
on Shopify!
Explore BOGOS’ 10-year journey of enhancing sales and elevating customer experiences for Shopify merchants.
CEO Message
BOGOS’ 10th Year – An amazing journey
BOGOS (Formerly Free Gifts) has been crucial to my career development, almost like my cherished brainchild. With Thomas’s e-commerce expertise, James’s deep technological foundation, and Stephen’s boundless enthusiasm, we successfully launched the BOGOS app on the Shopify App Store at the end of 2014. Looking back on those early days, we faced many difficulties while trying to figure everything out on our own due to the lack of API documentation, Shopify platform limitations, and a shortage of human resources. At one point, we had to completely overhaul the app’s mechanics to deliver a better customer experience.
Thankfully, everything went on the right track. Recognizing a golden opportunity, we expanded the team at the beginning of 2016. That was also when we established our first office. With new team members and the growing success of BOGOS and our other apps, Secomus was officially founded in 2017, marking a period of remarkable growth for BOGOS in 2017-2018.
However, due to the app’s seasonal nature—customers only needed the app for holiday campaigns—BOGOS grew slowly. Coupled with Shopify’s platform limitations causing the app’s operational issues, the BOD decided to place the app in maintenance mode to focus resources on other new potential projects.
Then, in late 2020, we attempted to try it again! With fresh talent joining the BOGOS team, we adopted a more customer-centric approach and offered faster support. Our efforts paid off, leading to many 5-star reviews and setting the stage for a successful BFCM 2020. The app’s revenue exceeded expectations, prompting the BOD to return BOGOS as a key company project. In 2021, BOGOS achieved outstanding revenue growth after we invested heavily in the Support and Development teams. I began planning a wholly revamped app version. With Wayne & Alex in Developers and Robert in BA and Product Development, a new version focusing on simplified, easy-to-use features was created and launched in March 2023.
Today, BOGOS has grown into a united and passionate team, laying the foundation for incredible success in 2024: doubling the number of reviews, reaching BFS badge, rebranding the app, launching bundle and discount features, integrating with many app partners, and reaching the highest growth rate ever.
Finally, I extend my deepest gratitude to the entire BOGS team. Thank everyone for being a part of this incredible 10-year journey!
John Nguyen,
Thomas Phung
Free Gifts (formerly known) was the first idea I developed when starting a new business on the Shopify platform in 2014 with three co-founders of Secomapp. Being our first app, it provided invaluable experience that helped us expand, develop other apps, and continuously improve Free Gifts to better serve our customers.
2024 has been a year of great success for the BOGOS team, and we look forward to even greater breakthroughs in the coming year.
Stephen Do
I still remember the sleepless nights supporting customers and ensuring that BOGOS operated seamlessly throughout BFCM. In 2023, when I had the opportunity to attend the Shopify Summit in LA, I was overjoyed to hear many Shopify agencies and experts share that they continue to use and recommend Bogos to Shopify merchants.
On the occasion of Bogos' 10th anniversary, I wish the team continued growth and strength, helping even more Shopify merchants create million-dollar promotional campaigns.
James Nguyen
It's hard to believe it’s already been 10 years. Free Gifts was our very first project, one we built while simultaneously learning a new programming language and navigating the lack of API documentation from Shopify at the time. Looking back, everything has improved so much—technology, the team, the app’s branding, and more. The app is set to become even better and achieve greater milestones.
I wish the team continued success and hope to see the app become the most successful one in the promotion category.
Lucy Nguyen
I'm proud to have been part of the BOGOS app team in its early days, and it’s been an amazing experience to witness the team's growth and success. The team's innovative approach and dedication to delivering top-notch solutions have not only transformed how businesses operate on Shopify but also empowered countless merchants to create compelling offers that drive revenue. Their focus on security, user experience, continuous improvement, and responsiveness to merchant feedback truly sets them apart in the industry, making them the top choice for Free Gifts BOGO apps.
Congratulations on 10 years of excellence!
Thomas Phung
Free Gifts (formerly known) was the first idea I developed when starting a new business on the Shopify platform in 2014 with three co-founders of Secomapp. Being our first app, it provided invaluable experience that helped us expand, develop other apps, and continuously improve Free Gifts to better serve our customers.
2024 has been a year of great success for the BOGOS team, and we look forward to even greater breakthroughs in the coming year.
Stephen Do
I still remember the sleepless nights supporting customers and ensuring that BOGOS operated seamlessly throughout BFCM. In 2023, when I had the opportunity to attend the Shopify Summit in LA, I was overjoyed to hear many Shopify agencies and experts share that they continue to use and recommend Bogos to Shopify merchants. On the occasion of Bogos' 10th anniversary, I wish the team continued growth and strength, helping even more Shopify merchants create million-dollar promotional campaigns.
James Nguyen
It's hard to believe it’s already been 10 years. Free Gifts was our very first project, one we built while simultaneously learning a new programming language and navigating the lack of API documentation from Shopify at the time. Looking back, everything has improved so much—technology, the team, the app’s branding, and more. The app is set to become even better and achieve greater milestones.
I wish the team continued success and hope to see the app become the most successful one in the promotion category.
Lucy Nguyen
I'm proud to have been part of the BOGOS app team in its early days, and it’s been an amazing experience to witness the team's growth and success. The team's innovative approach and dedication to delivering top-notch solutions have not only transformed how businesses operate on Shopify but also empowered countless merchants to create compelling offers that drive revenue. Their focus on security, user experience, continuous improvement, and responsiveness to merchant feedback truly sets them apart in the industry, making them the top choice for Free Gifts BOGO apps. Congratulations on 10 years of excellence!
The journey of BOGOS
A decade is a significant journey, and BOGOS has marked its path with numerous transformative milestones.
Founded Team
- Jan 2014
Launched on Shopify App Store
- Dec 2014
Official Office
- Apr 2016
Expanded CS & Dev Team
- May 2020
1000 Reviews
- Dec 2018
Version 3.0 & Rename to BOGOS
- Mar 2023
Achieved Built For Shopify
- Jan 2024
Rebranding & Product Vision
- Aug 2024
Achivement
10 years of
creating value
BOGOS is continuously improved to bring growth to Shopify merchants
K
+
Merchants served
M
+
Orders Generated
Billions
+
Attributed revenues
M
+
Offers created
Special thanks to
47K+ merchants
for choosing BOGOS to leverage your promotion campaigns
Testimonials
From our partners
who have been instrumental in shaping the success of BOGOS
Rainy
As a trusted partner with EComposer, I’ve seen BOGOS.io's Free Gift Buy X Get Y significantly boost Shopify merchants' AOV with features like BOGO and Volume Discounts. Their exceptional customer service and seamless integrations make BOGOS.io essential for any Shopify store looking to increase sales.
Minh Nguyen
BOGOS excels in empowering Shopify merchants with customizable Buy One Get One (BOGO) deals, enabling them to create engaging promotions that attract and retain customers. The app’s intuitive interface and powerful analytics ensure that merchants can design and monitor successful campaigns effortlessly.
Alina Do
Working with BOGOS.io has been a seamless and rewarding experience. The BOGOS team is incredibly supportive, always ready to assist. Their partnership team is approachable and responsive, making our joint efforts efficient and effective. We appreciate their dedication and look forward to continuing our successful partnership in the years ahead.
Michelle
Collaborating with the BOGOS team has been a rewarding experience! Over the years, they’ve consistently pushed boundaries to simplify and elevate promotional management for Shopify merchants.
Reaching 10 years is proof of their hard work and vision—congratulations on this incredible milestone!
Summer
It's been a pleasure working with you over the years. Your support, collaboration, and dedication have made every campaign with you not only smooth but truly enjoyable. You’ve been an amazing partner, and we’re so grateful to be part of your journey. Here’s to many more years of success, growth, and continued partnership.
Lea
Deeply respect 10 years of constant striving for higher standard of BOGOS - the very first Free Gifts app on Shopify. Through years, the app successfully proves it was born to be a must-have for every merchant who wish to maximize the holiday sales. Again, cheers to the top-notch BOGOS support team with their nonstop day-and-night effort!
Gillian
Huge congratulations on BOGOS' 10th anniversary! I deeply admire the hard work and vision that brought the team here and shaped its success. The team members have always stood out for being dedicated, creative, and genuinely supportive. It’s impressive how the team continuously prioritizes mutual growth and benefits for its partners. Here’s to BOGOS' continued success, maintaining its well-deserved position as a market leader and reaching even greater milestones in the future.
Mia Tieu
BOGOS excels in empowering Shopify merchants with customizable Buy One Get One (BOGO) deals, enabling them to create engaging promotions that attract and retain customers. The app’s intuitive interface and powerful analytics ensure that merchants can design and monitor successful campaigns effortlessly.
Lyn
Partnering with BOGOS on Shopify has been a great experience for both sides. Their focus on making "Buy One, Get One" deals simple and effective has really enhanced the experience for merchants. Together, we’ve helped Shopify stores see better results, boosting sales and keeping customers happy. This partnership has not only amplified the impact of our app but also created mutual growth by bringing real value to the merchants we support.
Hear from
our team
Hear from our team
The unsung heroes behind the success of BOGOS App over the past 10 years
Robert
It’s such an honor to join BOGOS for half of the 10-year journey! I joined Secomus as a Marketing Intern and then Customer Support position. This position has enriched me with knowledge of users’ needs, which greatly helps me with my current position as Product Development Leader. My proudest achievement is contributing to both BOGOS 1.0 and 2.0. BOGOS is now more user-friendly and advanced, with upgraded gift and bundle features. A big shout-out to BOGOS's amazing journey!
Charlie
When I first joined BOGOS, I was pretty anxious, unsure if I could contribute to the growth of an app that's been around for nearly a decade. However, after becoming part of the project and witnessing the team's dedication and quality and the strong foundation the app has built over the years, I grew confident that BOGOS would achieve even greater success. The accomplishments of 2024 are clear proof of that, and I'm thrilled to have played a part in this success.
Anne
Four years ago, I joined BOGOS as a Customer Success Specialist, and it’s been an incredible adventure ever since! Along the way, I’ve gained so much - new skills, unforgettable memories, and the joy of working in a supportive, open-minded, and customer-centric environment. I’m truly proud to be part of a team making a meaningful impact on thousands of merchants worldwide. Here’s to celebrating 10 amazing years of BOGOS—and many more to come!
Brian
Over the past 10 years, I’ve been honored and proud to be part of BOGOS’ journey, overcoming challenges to achieve the success it enjoys today. I still remember those late November Friday nights when the team worked tirelessly to support customers through the night, just like the one as I write this.
On BOGOS - Free Gifts’ 10th anniversary, I wish the team continued growth, new milestones, and even greater success in elevating Secomapp to new heights.
Wayne
A decade is neither too long nor too short, but it’s full of memories. While I wasn’t there from the start, I’m grateful to have been part of BOGOS’ journey, from supporting the old version to launching the current one. Together with the team, we’ve poured our hearts into developing new features, fixing bugs late at nights, and supporting during peak times. On this 10th anniversary, I’m truly honored to wish Secomus and BOGOS endless success and growth ahead!
Ellie
From starting as a Customer Support Intern to growing into my current role - a Marketing Exucutive at BOGOS, it’s been an incredible journey. As the app turns 10 this December, I feel proud to be part of a team that has helped thousands of businesses thrive. BOGOS has truly shaped my career, and I’m excited to see what the future holds as we continue to innovate and support merchants in their growth with sales promotions.
Raw
Before joining, I heard BOGOS was the app that kept our company afloat in the early days. To me, it felt like a mentor guiding everyone through tough times towards a brighter future. After joining, I realized this is truly my third family—a united, supportive team inspiring me to give my all. On BOGOS's 10th anniversary, I wish our BOGOS team and Secomus comapny continued growth, reaching new milestones, and becoming #1 in every field we pursue.
Ruby
Describe my time with BOGOS? It’s been filled with gratitude. Even though I’ve only been here for 6 months, BOGOS has reshaped my views on work, life, and growth more than any other place. A huge thanks to the entire team, especially marketing, for your hard work and all the lessons I've learned from each member. BOGOS has now become where I want to be. Congrats to BOGOS on 10 amazing years and incredible milestones in 2024! Ruby is beyond proud to be part of this journey!
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