10 Years of BOGOS
on Shopify!

Explore BOGOS’ 10-year journey of enhancing sales and elevating customer experiences for Shopify merchants.

CEO Message

BOGOS’ 10th Year – An amazing journey

BOGOS (Formerly Free Gifts) has been crucial to my career development, almost like my cherished brainchild. With Thomas’s e-commerce expertise, James’s deep technological foundation, and Stephen’s boundless enthusiasm, we successfully launched the BOGOS app on the Shopify App Store at the end of 2014. Looking back on those early days, we faced many difficulties while trying to figure everything out on our own due to the lack of API documentation, Shopify platform limitations, and a shortage of human resources. At one point, we had to completely overhaul the app’s mechanics to deliver a better customer experience. 

Thankfully, everything went on the right track. Recognizing a golden opportunity, we expanded the team at the beginning of 2016. That was also when we established our first office. With new team members and the growing success of BOGOS and our other apps, Secomus was officially founded in 2017, marking a period of remarkable growth for BOGOS in 2017-2018. 

However, due to the app’s seasonal nature—customers only needed the app for holiday campaigns—BOGOS grew slowly. Coupled with Shopify’s platform limitations causing the app’s operational issues, the BOD decided to place the app in maintenance mode to focus resources on other new potential projects.

Then, in late 2020, we attempted to try it again! With fresh talent joining the BOGOS team, we adopted a more customer-centric approach and offered faster support. Our efforts paid off, leading to many 5-star reviews and setting the stage for a successful BFCM 2020. The app’s revenue exceeded expectations, prompting the BOD to return BOGOS as a key company project. In 2021, BOGOS achieved outstanding revenue growth after we invested heavily in the Support and Development teams. I began planning a wholly revamped app version. With Wayne & Alex in Developers and Robert in BA and Product Development, a new version focusing on simplified, easy-to-use features was created and launched in March 2023. 

Today, BOGOS has grown into a united and passionate team, laying the foundation for incredible success in 2024: doubling the number of reviews, reaching BFS badge, rebranding the app, launching bundle and discount features, integrating with many app partners, and reaching the highest growth rate ever. 

Finally, I extend my deepest gratitude to the entire BOGS team. Thank everyone for being a part of this incredible 10-year journey!

John Nguyen,

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The journey of BOGOS

A decade is a significant journey, and BOGOS has marked its path with numerous transformative milestones.

Founded Team
  • Jan 2014
Launched on Shopify App Store
  • Dec 2014
Official Office
  • Apr 2016
Expanded CS & Dev Team
  • May 2020
1000 Reviews
  • Dec 2018
Version 3.0 & Rename to BOGOS
  • Mar 2023
Achieved Built For Shopify
  • Jan 2024
Rebranding & Product Vision
  • Aug 2024
Achivement

10 years of
creating value

BOGOS is continuously improved to bring growth to Shopify merchants

10

K

+

Merchants served

10

M

+

Orders Generated

$ 1

Billions

+

Attributed revenues

1

M

+

Offers created

Special thanks to
47K+ merchants

for choosing BOGOS to leverage your promotion campaigns

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Testimonials

From our partners

who have been instrumental in shaping the success of BOGOS

Pagefly Logo
Uppromote on Shopify
Ecomposer Landing Page Builder
LitExtension Logo
SearchPie on Shopify
BON Loyalty on Shopify
Dropshipman
Avada SEO Logo

Hear from
our team

Hear from our team

The unsung heroes behind the success of BOGOS App over the past 10 years

Create Offers more easily

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